TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

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Consensus
Cautious
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Valuation
Overvalued
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AMZN
RISKY

Sold in low 100s. Great stock, but speculative. No significant earnings to support the price. Worries about US competition. So far, done a great job. Recent results good, though not over the top. Can put 2-5% of your portfolio in it for fun, but don’t put your bankroll in.

COMMENT

The problem is that it is still very, very expensive on a price to book or a price/earnings ratio. It is still very much emerging. Long term it is a superb company but you are paying for the long term in the short term so should expect a lot of volatility. He cannot advise what to do. It has probably been impacted by recent drops by FB-Q and TWTR-Q.

DON'T BUY

Amazon’s recent disappointing result has impacted this stock. There is no guidance to when it will become profitable, so it is very speculative at this point. There is some concern by analysts how they are reporting their financial results. He is staying away.

COMMENT

A fantastic Canadian story. They continue to deliver on revenue growth. One knock is it's always very expensive using traditional metrics, as short sellers note. He's owned it in the past and wish he still did.

TOP PICK

He is a big believer in this company as it enables small internet based retailers to grow their business. They have 650,000 customers and have sales revenue growth of 70%. They are now targeting European markets and expanding their business to shipping, lending and other services. Yield 0%. (Analysts’ price target is $196.38)

COMMENT

He wishes he could see the long term. It is difficult in technology land. 10 years ago, the company didn’t exist. They demonstrated great success growing and helping small business online. But they still are not making money in the accounting sense. Maybe if they continue to grow their 200 times P/E is justified. It is a momentum stock.

PAST TOP PICK

(Past Top Pick on August 30, 2017, Up 55%) It hasn't been an easy ride, especially if you use stop losses. He's been in and out of it the past year, but remains a big fan. Clients include Facebook and maybe Alibaba. The CEO owns 8% of the company. Their big issue is a short seller questioning the health of their accounts, but the core of their business remains strong. The only headwind is Adobe buying Magento as a direct competitor.

PAST TOP PICK

(A Top Pick Aug 30/17, Up 39%) The gift keeps on giving. It is volatile but a great growth story. A comprehensive ecommerce enabling business. Merchants can sell on all social platforms. They keep improving their ecosystem. They have a significant competitive advantage over competitors. The knock is that it is expensive. It has been successful and people like to throw stones. Short sellers try to put a dent in it. It is likely to be a much bigger company in the future.

DON'T BUY

It has seriously pulled back since June 20. He'd still avoid it. Great company, but not a great stock. It's trading at more than 200x next year's earnings, so it needs a lot of growth to meet that.

BUY ON WEAKNESS

His model price is $20 based on earnings. The market loves growth and values this stock very highly. He would buy when it falls below $100 US. (It si currently $155 US). Be patient and wait for the pullback.

HOLD

He bought them at $65, sold half the position at $120. Once it brought about the previous high around $136, he put the position back on. He thinks it is fairly extended here. They are not generating net income yet. He thinks they are likely to be acquired by a large player, like Amazon. It is too expensive to buy at these levels.

DON'T BUY

It trades at a lofty valuation. He would not buy it but these things can defy gravity for years to come. There may be a lot of churn in the business. Red flags were raised by them financiering some companies in the tech business. These things come down hard and fast if things don't work out.

HOLD

This is a wonderful company. From a long-term point of view, he recommends it. More shopping is moving to the internet. Shopify enables smaller merchants to get on the net and the revenue stream continues from them for a long time. However, the stock trades at lofty valuation which is causing volatility, as is a vocal short-seller. There was a recent jump in the price of the stock and there will be more in the future.

BUY ON WEAKNESS

He owned it earlier this year, but took profit after a bearish analyst report. He would look to be a buyer near $110. He likes the way they are extending their runway with new extensions to their business, but seems them as too expensive presently.

WEAK BUY

He thinks $175 is the stop point. He does own it and thinks it could trade to new highs above $200. This is not a horrible entry point.

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