TSE:BB

BlackBerry (BB.TO)

12.60
-0.24 (1.87%)
as of Jul 17, 2026, 8:00:00 pm Market Open.
580 watching
0
Investor Insights
star iconJul 18, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry, now primarily a software company focused on the automotive industry and cybersecurity, is experiencing significant transformations. While the recent quarterly results have been impressive, showcasing accelerated growth and strong guidance, many experts express caution regarding its overall valuation and sustainability. Some reviews highlight the company's interesting technology, particularly in car security software, while others remind investors of its previous status as a fallen champion with limited upside potential. Despite a notable upward trend in performance and a positive cash flow, volatility and competition in the sector raise concerns, suggesting that potential investors may want to take profits or adopt a wait-and-see approach before committing further.

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Consensus
Cautious
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Valuation
Overvalued
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SELL

You could almost argue that it's an auto parts company, with its QNX operating system. Very-high-end encryption software. Transformation has taken place. Nice niche, but he struggles to understand its economic moat for either segment. 60x forward PE. Risk/reward is unattractive.

He wonders if people really want it to do well, and perhaps tend to pay a bit too much for it.

BUY ON WEAKNESS
Huge moves in volume.

The RSI analysis at his shop is all about the price, using mainly point-and-figure charting that takes out some of the noise beyond just price moves. So he doesn't look at volume too much.

Very highly ranked within the Canadian RSI universe. Underlying trend positive. Rallying nicely since April. If you want to be in it, you have to learn to live with the fact that it's going to be more volatile.

COMMENT

They're in a good, but competitive business. Would like to learn more about it. Be cautious given the valuation.

WEAK BUY

Just reported outstanding results. Stock's up and that's fully warranted -- strong results, and increased guidance. Guidance implies accelerated growth in QNX. If it can continue to deliver results, will probably continue higher.

SELL

Security rollout and significant spike in deployments are both positive. Overriding challenge is that it's a fallen champion. Can't expect more upside. Needs to "show us the money", but consistently.

WATCH

Technical situation has been positive from a trading perspective, marching higher since March. People don't understand the importance of its software in applications that can't afford to fail. Massive run in a short time.

Generating cash and some growth. A more speculative play in an important, growing area.

BUY

It's got interesting technology in the auto world. He's been looking at it. It got away from him and rose higher.

PARTIAL SELL
52-week high yesterday.

Now starting to take off. Transformed from phone maker to software company. Embedded auto software plus cybersecurity. Auto software is the story -- revenue grew, margins improved, stronger cashflow, good backlog, guidance higher than expected.

Is it a pure momentum name? Blown through all its targets. Might see a healthy pullback. Definitely take some profits. For the long term, core business model has changed. On her watchlist.

WATCH

Hats off to them for their last quarter. They're moving into car security software seems to be gaining traction as earnings rise. It's had a good run recently and the PE has really expanded, but growth remains single digit. Interesting and one to watch, but volatile.

WATCH

The stock has stabilized and their software is now being used in cars. Wants to see more sustainable growth to make a decision.

DON'T BUY

Effectively a security company now, and its security is very good. He'd want to see a few more years of substantial wins. He'd pass.

WEAK BUY

Interesting stock. YOY revenue growth of 15%. Price targets have moved up. Still some upside.

(Analysts’ price target is $9.65)
DON'T BUY

Has had a bit of a turnaround, and numbers are starting to back up the story. A very different company, now focused on 2 software businesses. Embedded in vehicles globally, now turning its sights to AI and robotics.

Recent rally driven by NVDA deal. Fundamentals look better, but execution still has to keep up. She'll watch from the sidelines. If owned, take some profits.

SELL

Software only, with some good offerings. Canadians have a soft spot for it, but it's an also-ran. Better places to put money, such as a cheaper OTEX or something with more of a moat. Take your $$ and look elsewhere.

SELL ON STRENGTH

Cybersecurity and car technology are both solid, long-term businesses, but not dynamic. He sees little growth. Disappointing, but wait for a bump to sell.

Showing 1 to 15 of 1,676 entries

BlackBerry (BB.TO) Frequently Asked Questions

What is BlackBerry stock symbol?

BlackBerry is a Canadian stock, trading under the symbol BB.TO (previously BB-T on Stockchase) on the Toronto Stock Exchange (BB-CT). It is usually referred to as TSX:BB or BB.TO

Is BlackBerry a buy or a sell?

In the last year, 12 stock analysts issued a Buy, Sell, or Hold rating on BB.TO (previously BB-T on Stockchase). 4 analysts recommended to BUY and 7 analysts recommended to SELL the stock. The latest stock analyst rating is SELL. Read the latest stock experts' ratings for BlackBerry.

Is BlackBerry a good investment or a top pick?

BlackBerry was recommended as a Top Pick by Martin Cobb, ASIP on 2026-07-16. Read the latest stock experts ratings for BlackBerry.

Why is BlackBerry stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for BlackBerry.

Is BlackBerry worth watching?

BlackBerry is followed by 580 investors on Stockchase and is a trending stock that is worth watching.

What is BlackBerry stock price?

On 2026-07-17, BlackBerry (BB.TO) stock closed at a price of $12.60.

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2.5(12)
Based on 12 expert opinions: 4 buy 1 hold 7 sell