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This summary was created by AI, based on 99 opinions in the last 12 months.

Apple Inc. (AAPL) is facing a challenging environment, primarily due to tariff concerns affecting its operations in China, where it is experiencing headwinds regarding iPhone sales. Despite this, the company continues to showcase strong fundamentals with a solid balance sheet, high free cash flow, and a loyal customer base. Analysts are optimistic about its services segment, which offers high margins and stable revenues, contributing to overall growth projections of around 15%. Many experts suggest that potential AI integrations into Apple's ecosystem may provide future growth opportunities, although there are concerns about whether these developments can significantly boost revenues. The stock is currently seen as a potential medium- to long-term entry point as it trades near long-term support levels, although some view it as overvalued in comparison to future growth expectations.

Consensus
Hold
Valuation
Overvalued
Similar
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Most recent Opinions go here

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HOLD

They held their developer's conference today, with no big news. As long as you didn't hear "switch" from that conference, then hold onto Apple. This has been dowgraded, but he thinks that downside will be limited. He's long been a believer in this name. The company has been in a dry spell, offering no new products, but it can always buy another company. Also, Apple could lose the Google or Epic case, but likely not both. Also, Apple never stands still; the CEO has been busy dealing with Trump (i.e. shifting production from China to India).

Unspecified

It is a great brand but does not have enough of a margin of safety for him since it trades near 30X forward earnings. Most earnings come from the sale of hardware and there is not a lot of margin in this. Also tariffs could have a big effect. It has other parts as well.

COMMENT

Monday they host a Worldwide Developer's Conference and some have bid on the stock today based on that, up 1.64%. However, Trump wants Apple to build iPhones in the US, which is a serious problem and make Apple hard to own. However, maybe Apple can catch a break now that Elon Musk is drawing so much fire.

PARTIAL BUY

Doesn't mind nibbling here around $200. Lots of moving parts, and no one knows exactly how they'll play out. It is a laggard. Support is around $190-200. If you buy here, and it goes 5-10% lower, he'd look to exit. But if it pushes higher, and you're up 10%, he doesn't mind adding more.

TOP PICK

Sentiment is so poor on the stock right now. But he's looking forward. Excited by unleashing AI into its products, when we'll have agents like Siri doing a lot of things for us. Closed system with 1.1B users, and it'll sell them more products and services over time. One of the best businesses in the world, generates lots of FCF. Valuation is as attractive as it's been in a long time. Yield is 0.51%.

(Analysts’ price target is $227.74)
DON'T BUY

Supply chains and labour costs. Moving from China to India will still not appease the president. It would take years, not months. iPhone prices would increase substantially. More like a consumer stock, and not introducing anything new to the market. Money from services starting to ebb, margins declining. Fallen 30% from highs last year.

Not a Mag 7 that's in favour right now.

DON'T BUY

They do gross margins very well, but revenues are in the single digits at best while iPhone sales are down YOY. And it trades at 28x. There are better Mag 7 stocks.

BUY
Trump threatens if with 25% unless phones are built in the U.S., considered unfeasible by everyone

This is thuggish behaviour with Trump telling Apple, "Pay up." And now the negotiation comes. Tim Cook will have to pay it, whether through lower gross margins for example. Remember that Trump needs to pay for the tax cuts he just passed. The world knows now that the U.S. won't cut spending, and Trump needs to find money--squeezing everybody he can squeeze. Expectations needs to decline for Apple. In recent years, Apple's growth has slowed and their AI hasn't come out as hoped (and they may not get AI right), but as the US market goes, so will Apple. That said, the difference is Apple's services which boasts wide margins, and Apple has a history of catching up the latest innovations. When money flows into markets, it flows into Apple.

BUY ON WEAKNESS

We have to continue to expect this volatility for 3 years, and at least into the summer. You can play this volatility by buying the dips and selling calls. Hold Apple. It won't skyrocket in the next few days. He's more worried about chatGPT's next generation building hardware that surpasses the iPhone. 

HOLD

Those holding it in a taxable account don't want to sell Apple now, so will hold. And no, Apple will not trade in line with the S&P (it's been underperforming the market).

PAST TOP PICK
(A Top Pick May 14/24, Up 12%)

The company is treading water, hasn't done much in the recent versions of the Apple phone. However, their services division is doing well; services are stickier with higher margins, and make up 28% of Apple's total revenues. The phone is the core, though, and will be raising prices. People are willing to pay a lot for these phones. Last fall, they launched Apple Intelligence, their AI, but hasn't had an impacted, but that's not unusual for Apple--their launches take time to catch on. AI will be an opportunity for Apple down the road. Apple is a core holding of his.

COMMENT

Has incredible gross margins. They just reported a fine quarter, but tariffs in China didn't help. The street perceives that as the last great quarter, so shares fell. Apple is trying to move production from China to India but who know how long it will take. Services revenue disappointed and a monopoly lawsuit doesn't help.

DON'T BUY
AAPL vs. AMZN

The consumer-related companies are taking it on the chin. In transition -- can they produce in the US or not? From  what he understands, moving manufacturing to the States would increase the cost of products dramatically. Getting crushed in China from competition. Tougher to change course.

AMZN's retail side is taking a bit of a hit. Cloud business is great. Imports all its goods, and can more easily switch to importing from countries other than China. He's not buying much of anything now, but if he were, he'd probably pick this one.

COMMENT

The tariff focus on China and Apple already shifting their supply chain out of China (to India) is the most interesting in this week's tech earnings.

BUY

They report Thursday. Some will say these will be Apple's last good numbers before tariffs, but he isn't concerned. He is confident they can work their way out of any problem involving China, but it will take time and money. He expects the CEO to announce plan that involves India.

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Apple Inc(AAPL-Q) Rating

Ranking : 5 out of 5

Star iconStar iconStar iconStar iconStar icon

Bullish - Buy Signals / Votes : 43

Neutral - Hold Signals / Votes : 9

Bearish - Sell Signals / Votes : 16

Total Signals / Votes : 68

Stockchase rating for Apple Inc is calculated according to the stock experts' signals. A high score means experts mostly recommend to buy the stock while a low score means experts mostly recommend to sell the stock.

Apple Inc(AAPL-Q) Frequently Asked Questions

What is Apple Inc stock symbol?

Apple Inc is a American stock, trading under the symbol AAPL-Q on the NASDAQ (AAPL). It is usually referred to as NASDAQ:AAPL or AAPL-Q

Is Apple Inc a buy or a sell?

In the last year, 68 stock analysts published opinions about AAPL-Q. 43 analysts recommended to BUY the stock. 16 analysts recommended to SELL the stock. The latest stock analyst recommendation is . Read the latest stock experts' ratings for Apple Inc.

Is Apple Inc a good investment or a top pick?

Apple Inc was recommended as a Top Pick by on . Read the latest stock experts ratings for Apple Inc.

Why is Apple Inc stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts’ recommendations for help on deciding if you should buy, sell or hold the stock.

Is Apple Inc worth watching?

68 stock analysts on Stockchase covered Apple Inc In the last year. It is a trending stock that is worth watching.

What is Apple Inc stock price?

On 2025-06-12, Apple Inc (AAPL-Q) stock closed at a price of $199.2.