TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
979 watching
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Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP), a notable player in the tech and e-commerce sector, has garnered mixed reviews from experts. While many appreciate its robust business model and potential for growth, particularly through advancements in AI, concerns about its high valuation and earnings growth rate persist. Analysts point out its solid sales growth, yet the high price-to-earnings (PE) ratio, often cited around 60-90x, raises eyebrows regarding future earnings sustainability. Several reviews highlight Shopify's positioning amidst the volatility of the tech sector and the ongoing fears related to AI's impact on traditional software businesses. The general sentiment is that, despite being a leading company in e-commerce with a promising future, its valuation may deter cautious investors.

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Consensus
Mixed
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Valuation
Overvalued
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BUY

So many things good happening in technology in Canada. He admires them even as he doesn’t own is as he owns Amazon Inc (AMZN-O). They are democratizing sales. He prefers a more diversify play.

COMMENT

Back end office for e-commerce platform. They partnered with Amazon (AMZN-O). They have done a great job growing their business model. But they have no earnings. No free cash flows. Trading at 10 to 11 times forward sales. Interesting but not even near a valuation level that they would feel comfortable. (Analysts’ price target is $190)

DON'T BUY

He's taken aback by its high multiple and with how fast it's grown. He's skeptical when companies grow this quickly. He applauds there being a Canadian tech company, because there are so few, but there's no room for error. One earnings miss will hurt them badly.

WATCH

Numbers come out tomorrow. It broke out and then came back to test the base. He is looking for the high just over $200 to be a resistance level. It will be interesting to see how it reacts tomorrow – does it sell the news. Below $149, it would change the story for him.

PAST TOP PICK

(A Past Top Pick on Aug. 30, 2017, Up 26%) He's lucky he made money on this, because of Citron's activism against Shopify. However, this got stopped out and he regrets he didn't hold onto it. The company continues to do well, but wait till tomorrow morning's earnings before buying. Shopify has moved $26 billion in merchandise up from $6 billion just a few years agao.

WEAK BUY

The stocks came off rapidly on a short report last year. It seems to be caught now in the Facebook downdraft. This is a buying opportunity but be cautious. You would want to be prepared to hold this for a long time. It is more appropriate for growth investors.

DON'T BUY

It is a good story, and a phenomenal stock. They address a large market and grow it. It is quite early days, but it is expensive. He has WIX.

COMMENT

Admit he's been critical of it and doesn't understand it as well as his colleagues. He defers to the research of others. This stock's performance has proven him wrong.

BUY

He does own this and continues to like it. It is hands down the industry leader in e-commerce. He trimmed the position as it became a large holding in their portfolio. This is a good pullback. There is a short seller trying to connect it to Facebook – ignore that as smoke and mirrors.

HOLD

How will it be affected by the FB-Q thing. It would be a sympathy trade. It aggressively broke out this year. It has been parabolic. It is overbought and so you should see corrective movements. So long as the breakout above $155 is held you are probably in good shape.

PARTIAL BUY

Andrew Left (Citron) shorted it at $130. When will their earnings come out? Maybe 2020. So, you'll have to stomach volatility and be patient. It doesn't help that the short-seller is attacking them again, though he likes Shopify's defence. Still holds this, though he has sold some. He could dollar-cost average down the road.

DON'T BUY

This stock is way too expensive. It is priced for perfection. Stocks like this can drop $40 in a heartbeat. This company doesn’t disclose its churn number. It also started a capital program in which they advance money to small clients. He wonders whether the loans are merely paying the fees to Shopify and what would be left if the loans weren’t there. In general, he doesn’t like the idea of being in the business of giving loans to your own customers. If you hold the stock and have made money at this level, you should sell because there is a lot of volatility to come.

DON'T BUY

No doubt about its growth potential, and it has been successful. But you're paying too much for
the future--it's pricing for the future. What if SHOP hits a bump? He wouldn't buy it here, though
you've done well if you bought it earlier. Overall, tech stocks are partly carried by momentum.

BUY ON WEAKNESS

Stock has been and will remain on an uptrend. But how much do you pay for growth? Watch it and buy on pullbacks. When it matures, cash will spill out of it.

DON'T BUY

This hit a record high today. This is a great Canadian tech company but he would not buy it at this level. It is overvalued.. It trades at 15x 2018 sales.

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