Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 12, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has received a mixed bag of reviews from experts, highlighting its robust business model and innovative strides in AI technology. Many analysts appreciate its strong quarterly earnings and growth prospects, especially in catering to small- and medium-sized businesses. However, a prevalent concern revolves around its high valuation metrics, with price-to-earnings (PE) ratios often exceeding 60x. This has led to a general hesitation among some analysts, who question the sustainability of its current trajectory without a commensurate decline in valuation. Despite the volatility and high prices, several experts see potential in Shopify's long-term growth and its ability to adapt to evolving market conditions.

Consensus

Mixed

Valuation

Overvalued

Similar

AMZN

PAST TOP PICK

(A Top Pick Jan 17/18, Up 38%) Exited this trade in July when it was even higher, as they were de-risking portfolios. The valuation was high, and some concern about churn in the customer base.

BUY

He likes it and thinks it has a great future. It is an expensive stock but the earnings and revenue growth are going to be spectacular. They are still building the business.

DON'T BUY

Walking upstairs. Its balance sheet is like up-flat-up flat. He sees a gap between its fair market value and its stock price (87% in his opinion).

DON'T BUY

This is a wonderful company, but the valuation has always been to high for him to buy. The price has fallen as the company announced an offering as the market questioned the needs for the funds. He would suggest taking some tax-loss selling and re-position next year.

PAST TOP PICK

(A Top Pick Jan 26/18, Up 13%) They executed very well. Q3 was a beat. He is modeling 230% EPS growth. Great name, It trades at a very high multiple. Trading at 133 2020 earnings. he still think it will go higher. Not for the faint of heart.

PAST TOP PICK

(A Top Pick Jan 03/18, Up 33%) A fantastic name. Buy it on drops. Not for the faint of heart. It sees big swings. It's a long-term hold

WAIT

Good price point? Extremely volatile. Has been in and out of it, a stock you have to trade. At $145-155, is where he'd look to buy. They're raising a lot of cash for their growth.

DON'T BUY

It is too expensive for his style. He questions if the new business of advancing funds, if this money is not being used to pay fees to Shopify. You have to keep your eye on that. There is good growth but what are you paying for that growth. These kinds of companies can come off dramatically.

PARTIAL BUY

Canada Post strike will affect retailers. Longer term, things are moving to online, and this company can help small businesses do that. Concerned about the valuation. If they miss earnings, the valuation will compress. If you’re getting in, do it in stages.

DON'T BUY

Visa vs. Shopify as a growth stock in a TFSA? Definitely Visa--a global franchise with great recurring revenue. Nothing against Shopify, but it's a very expensive stock. Visa is the safer, long-term bet. Everyday, we use less cash.

BUY

It looks very good, though it's not cheap. He sold his shares, because the metrics didn't work, but they continue to grow yet keep their margins. They're in a volatile space though. An excellent stock. It needs to correct more before he re-buys it. You can trade this, but can also invest in it.

DON'T BUY

One of the few tech names in Canada that is a good name to own. There is a lot of uncertainty. I think you will continue to see a lot of volatility. Over the last while it has been marijuana based and their system has held up well for the demand. He is looking at US companies in the teck sector such as Apple or Microsoft. He would look elsewhere in this space.

DON'T BUY

He likes the story. Loves the company. The problem is that it trades at 7 times next year revenues. Too stretched from a valuation perspective.

WEAK BUY

Loves the company and he invested early. They'd boasted growth metrics of 115% YOY, but are starting to see a declining rate of growth, though still growing. He sold too early, he regrets. They have a great balance sheet and are not burning a lot of cash. If you really like the growth and name, expect volatility.

PAST TOP PICK

(A Top Pick Aug 11/17, Up 62%) A great company, though he’s sold his position. Multiple is astronomical. A higher risk stock. If you’re a risk-taker, pick some up on the dips. But he’s on the sidelines. Not a stock for the faint of heart. (Analysts’ price target is $213.98.)

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Shopify Inc. (SHOP.TO)