TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

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Consensus
Cautious
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Valuation
Overvalued
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AMZN
DON'T BUY
It is too expensive for his style. He questions if the new business of advancing funds, if this money is not being used to pay fees to Shopify. You have to keep your eye on that. There is good growth but what are you paying for that growth. These kinds of companies can come off dramatically.
PARTIAL BUY
Canada Post strike will affect retailers. Longer term, things are moving to online, and this company can help small businesses do that. Concerned about the valuation. If they miss earnings, the valuation will compress. If you’re getting in, do it in stages.
DON'T BUY
Visa vs. Shopify as a growth stock in a TFSA? Definitely Visa--a global franchise with great recurring revenue. Nothing against Shopify, but it's a very expensive stock. Visa is the safer, long-term bet. Everyday, we use less cash.
BUY
It looks very good, though it's not cheap. He sold his shares, because the metrics didn't work, but they continue to grow yet keep their margins. They're in a volatile space though. An excellent stock. It needs to correct more before he re-buys it. You can trade this, but can also invest in it.
DON'T BUY

One of the few tech names in Canada that is a good name to own. There is a lot of uncertainty. I think you will continue to see a lot of volatility. Over the last while it has been marijuana based and their system has held up well for the demand. He is looking at US companies in the teck sector such as Apple or Microsoft. He would look elsewhere in this space.

DON'T BUY

He likes the story. Loves the company. The problem is that it trades at 7 times next year revenues. Too stretched from a valuation perspective.

WEAK BUY

Loves the company and he invested early. They'd boasted growth metrics of 115% YOY, but are starting to see a declining rate of growth, though still growing. He sold too early, he regrets. They have a great balance sheet and are not burning a lot of cash. If you really like the growth and name, expect volatility.

PAST TOP PICK

(A Top Pick Aug 11/17, Up 62%) A great company, though he’s sold his position. Multiple is astronomical. A higher risk stock. If you’re a risk-taker, pick some up on the dips. But he’s on the sidelines. Not a stock for the faint of heart. (Analysts’ price target is $213.98.)

WATCH

It is tough to recommend this company when they don’t have earnings or cash flow now. He is looking hard at it, but still feels it is overvalued. He would watch if for a couple more quarters to see how it converts their strategy into cash.

COMMENT

Shopify vs. Salesforce He owns Shopify, though their PE ratio is really high. He uses Salesforce's product. Shopify has had a tremendous run, but he expects competition to hit them, offering a cheaper service. That said, Salesforce's moat is good--it isn't worth saving, say, $30 a month to learn a brand-new business software for your business. Salesforece has also been around longer and proven their staying power, whereas Shopify's stock price is based on future projections. Also, Shopify has a longer runway for growth than Salesforce.

BUY

This is a very much loved Canadian Tech stock. This is a rarity. The reason this has been so successful is that they have proven they are excellent in allowing companies to optimize. They have grown their revenues 70% year over year. The question is if the recent rebound is sustainable. They have to surpass analysts expectations. That community is looking for top line growth. This company has always tracked a 4-6% surprise above expected revenues.

BUY

It is a tech name that has done very well. Overall his view is positive over the longer term. The world is going more online. It makes it easier for smaller companies to sell wares online. It might have some pretty big gyrations but he is positive longer term.

HOLD

Great company. Darling of the Canadian tech stocks. Can’t buy stocks for his clients trading at 210 times next year earnings. He’d wait for an earning miss.

BUY ON WEAKNESS

Likes it, because he likes infotech (and financials). Since 2016 has been a long-term uptrend. Has seen recent weakness, but he'd add during weakness.

BUY ON WEAKNESS

It has a very high valuation. The only way to buy it safely is on a missed earnings target when it retraces by 10-20% --but do your homework on why it missed it target.

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