Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

DON'T BUY

He prefers U.S. tech names. SHOP has rich foward valuation at 270x with a 42% long-term growth rate. Since June, it's been showing lower highs and lower lows. Not good. SHOP relies on its relationships with Amazon, eBay and Facebook so any changes there could hurt SHOP. Another worry is the quality of some of its merchant-clients involved in "drop shipping." Volatile and high-beta. He's never owned this.

WATCH

E-commerce remains strong, but he expects regulatory headwinds coming. It's too expensive now, though he's following it. Shopify is the only competitor to Facebook.

WATCH

He's owned it in the past. He likes the company and its recurring revenue, but they don't have net income. What really worries him is competition in this space. It's overvalued at the moment, but has held up quite well. $170-220 is their range for the past year. Wait till it breaks below $170, but it's anyone's guess whether it goes one way or another.

PAST TOP PICK

(A Top Pick Jan 26/18, Up 33%) Their Q3 was a good beat, up 58% YOY. He expects even more this year. He see 230% EPS growth this year. But it trades at 160x 2020 earnings.

PAST TOP PICK

(A Top Pick Feb 16/18, Up 13%) There have been some pretty big swings. It is only a matter of time before it breaks out of the trend and moves further up.

PAST TOP PICK

(A Top Pick Jan 17/18, Up 38%) Exited this trade in July when it was even higher, as they were de-risking portfolios. The valuation was high, and some concern about churn in the customer base.

BUY

He likes it and thinks it has a great future. It is an expensive stock but the earnings and revenue growth are going to be spectacular. They are still building the business.

DON'T BUY

Walking upstairs. Its balance sheet is like up-flat-up flat. He sees a gap between its fair market value and its stock price (87% in his opinion).

DON'T BUY

This is a wonderful company, but the valuation has always been to high for him to buy. The price has fallen as the company announced an offering as the market questioned the needs for the funds. He would suggest taking some tax-loss selling and re-position next year.

PAST TOP PICK

(A Top Pick Jan 26/18, Up 13%) They executed very well. Q3 was a beat. He is modeling 230% EPS growth. Great name, It trades at a very high multiple. Trading at 133 2020 earnings. he still think it will go higher. Not for the faint of heart.

PAST TOP PICK

(A Top Pick Jan 03/18, Up 33%) A fantastic name. Buy it on drops. Not for the faint of heart. It sees big swings. It's a long-term hold

WAIT

Good price point? Extremely volatile. Has been in and out of it, a stock you have to trade. At $145-155, is where he'd look to buy. They're raising a lot of cash for their growth.

DON'T BUY

It is too expensive for his style. He questions if the new business of advancing funds, if this money is not being used to pay fees to Shopify. You have to keep your eye on that. There is good growth but what are you paying for that growth. These kinds of companies can come off dramatically.

PARTIAL BUY

Canada Post strike will affect retailers. Longer term, things are moving to online, and this company can help small businesses do that. Concerned about the valuation. If they miss earnings, the valuation will compress. If you’re getting in, do it in stages.

DON'T BUY

Visa vs. Shopify as a growth stock in a TFSA? Definitely Visa--a global franchise with great recurring revenue. Nothing against Shopify, but it's a very expensive stock. Visa is the safer, long-term bet. Everyday, we use less cash.

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Shopify Inc. (SHOP.TO)