Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 13, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered mixed but generally positive feedback from various market experts. Many reviewers recognize the company's strong growth potential, particularly its innovative use of artificial intelligence and its effective catering to small- and medium-sized businesses. While some analysts express concern over the stock's high valuation—often trading at multiples exceeding 100x PE—others argue that Shopify's market position and growth prospects justify these metrics. The company's recent quarterly results have shown impressive revenue growth and margin improvements, which further bolster its reputation as a leader in the e-commerce sector. However, several market commentators note the importance of timing when investing in such a volatile stock, advocating for caution amidst a broader rotation out of high-growth technology stocks. The consensus points toward a strong long-term potential, even as valuation concerns linger.

Consensus

Mixed

Valuation

Overvalued

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AMZN

BUY ON WEAKNESS

He does not own it as it hit his price target, so he took profit of over 50%. He regrets it today. Their recent earnings, reported today, were $0.19 EPS versus expectation of $0.09. They still have a long runway as they are entering into international markets. He would look to buy back in in the $400s range.

BUY ON WEAKNESS

He owns this now and it has rocketed up in the past few weeks. They have been allowing vendors to receive some short term financing to help them stay in business. It is now the second largest company on the TSX this means a constant buying presence. For new investors, he would be mindful about this fact and suggest caution chasing the momentum.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Shopify remains a buy for many Bay Streeters. Volatile, yes? Sky-high PE, you bet. Unaffordable for some retail investors, yup. But during the lockdown of the past month, Shopify has kept pace with the TSX and beaten it in the past five days and three months. The best argument, says tech analyst Kim Bolton, are its tremendous international opportunities and momentum. Other analysts such as Gerard Ferguson advise picking away at it during pullbacks. Trading at just over $500, Shopify now sits around its 200-day moving average of $519 and is roughly in the middle of its 52-week high-low range. Since the pandemic struck through March 7, Shopify has closed below $500 only five days.

DON'T BUY

He used to own it. His concern at the time he sold was valuation. It is a pretty high expectation stock. Will they be a beneficiary of ecommerce while store fronts are closed? But they also had merchants selling fake hand sanitizer and so on, which got kicked off the platform. They are probably THE most innovative company in Canada. He thinks the stock price is too high to get him interested in it.

TOP PICK

He sold it at $578, then rebought it. The poster child of e-commerce. The valuation concerns some, but look at their runway going forward: the fulfillment business, and tremendous opportunity internationally. (Analysts’ price target is $511.04)

WAIT

SHOP vs. LSPD SHOP does have some profits. He'd be a buyer, but closer to the 200 day, which is $493. He's a fundamentalist at heart. Still, if you focus too much on that, you'll miss the boat. Look at the chart, price to sales, and whether the business is well run and necessary to commerce. You can't wait for just the numbers. Longer term, you can own it. LSPD won't be the next Shopify, but it does have a lot of good growth vectors. You can pick away at it here at these beaten up levels.

DON'T BUY

The great Canadian tech story, but it's run up far and we can face a slowdown. In six months, this could be better-valued.

BUY ON WEAKNESS

A hard one to call. Based on valuation it is at nose bleed levels; however, they are still growing the business and are one of the biggest employers of tech in Canada. It is hard to see a huge plunge for them. They should be able to continue the momentum.

BUY ON WEAKNESS

It's not cheap and priced for perfection--but it IS delivering perfection. There will be pullbacks when high-multiple stocks get hit. They just reported a great quarter, and offers fine growth. He hasn't trimmed his holding. Hold this until they start disappointing investors, if that happens. It's a real competitor to Amazon, and US investors are buying Shopify.

BUY ON WEAKNESS

He sold it the other day after being up 19%. He wants to buy back in on weakness. He would look to buy it at $500 US.

DON'T BUY

An amazing investment. She's not chasing it. Trading at 23x revenue, so very highly priced. Had a great quarter. In the right place for e-commerce. Too rich for her.

BUY

Can I still get in after soaring like today? The market will be good this year with less volatility and less political interference. You want to own strength. If SHOP makes a mistake, it'll be costly, but they have a lot of investments. They are rock solid in small/medium-sized customers. Retailers tell him that this year the light went on--meaning going to e-commerce. And Shopify is the way to play this, this or Amazon. He owns both. SHOP reported a big beat today. They will continue to growth at this rate, and there are limited choices. Can it pullback? Yes. But it will also climb higher.

DON'T BUY

A real Canadian success story, but the company is ahead of itself. He wants to see fundamentals, so he's not impressed by gaudy multiples like Shopify's. Rockets come down as fast as they shoot up. He likes Shopify, but not the price. A great company and a great company at a reasonable price are two separate things.

DON'T BUY

He used to own it. It has continued like a rocket-ship since he sold it. He would be gun shy at this point given the law of large numbers. Their growth is slowing on a percentage basis. They are investing heavily in expansion. Their disclosure is a bit manipulative. It is excluding the impact of stock-based compensations. It has astronomical valuation. You don't know when it will stop.

WATCH

He owned it and sold out too soon. It's a stock that is vulnerable to general market sell-offs. It trades at astronomical multiples. If the sell-off continues, it could go down further. He would wait for it to find a floor and stabilize.

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Shopify Inc. (SHOP.TO)