Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

DON'T BUY

An amazing investment. She's not chasing it. Trading at 23x revenue, so very highly priced. Had a great quarter. In the right place for e-commerce. Too rich for her.

BUY

Can I still get in after soaring like today? The market will be good this year with less volatility and less political interference. You want to own strength. If SHOP makes a mistake, it'll be costly, but they have a lot of investments. They are rock solid in small/medium-sized customers. Retailers tell him that this year the light went on--meaning going to e-commerce. And Shopify is the way to play this, this or Amazon. He owns both. SHOP reported a big beat today. They will continue to growth at this rate, and there are limited choices. Can it pullback? Yes. But it will also climb higher.

DON'T BUY

A real Canadian success story, but the company is ahead of itself. He wants to see fundamentals, so he's not impressed by gaudy multiples like Shopify's. Rockets come down as fast as they shoot up. He likes Shopify, but not the price. A great company and a great company at a reasonable price are two separate things.

DON'T BUY

He used to own it. It has continued like a rocket-ship since he sold it. He would be gun shy at this point given the law of large numbers. Their growth is slowing on a percentage basis. They are investing heavily in expansion. Their disclosure is a bit manipulative. It is excluding the impact of stock-based compensations. It has astronomical valuation. You don't know when it will stop.

WATCH

He owned it and sold out too soon. It's a stock that is vulnerable to general market sell-offs. It trades at astronomical multiples. If the sell-off continues, it could go down further. He would wait for it to find a floor and stabilize.

COMMENT

Analysts have to keep on raising their target to keep a buy on it but no one knows what the value is on it. Investors keep buying it because the price keeps going up. Revenue growth is slowing.

COMMENT

If you own a lot, not sure you want to add. Trading at 630 PE, with anticipated 40% growth rate. Not cheap. Concern long term is it caters to small and medium sized businesses, which will be hit sooner if the economy slows.

WAIT

He does not advocate buying it right now. There is a difference between a great company and a great stock. They have done a great job. They are well positioned in on-line retail. It is at a very high multiple. Wait for a significant correction in the share price.

PARTIAL SELL

The chart looks good despite from big dips. High flyers get beaten first on sell-off days like this. Take some off the table; it may be too big in your portfolio. Don't worry about volatility; it's a great company and stock. Wait a bit longer to sell.

PAST TOP PICK

(A Top Pick Feb 20/19, Up 162%) It is growing fast. It is a benefactor of the fear of missing out. There is a lot of momentum out there and it is a pretty expensive stock. They are trying to complete with AMZN-Q with same day shipping. He has been selling it all the way along. He has a 5% position. It will take a big hit if the market cracks.

COMMENT

A great company, but the valuation is scary. For Canadian growth, he prefers Kinaxis which has half the growth but the valuation is nowhere as high. If there's a pullback, Shopify will fall further.

RISKY

LSPD-T vs. SHOP-T vs. SQ-N. He owned SHOP-T and then sold it and it was a mistake. None of the three companies meet his criteria. They have rapidly growing top line but the bottom line is not where it should be. LSPD-T bought another company recently and the stock price reacted favorably. We don't know enough about their bottom lines to be comfortable with them. These are fairly aggressive positions, especially at these levels. These would not be large allocations but if you wanted a little punt and accepted the volatility then these would probably be okay. SHOP-T would be the leader of the three.

BUY ON WEAKNESS

Up 190% in the past year--not normal. He bought it in the $80s, but won't buy it now (nor sell it). Yes, it could be an Amazon and go to $2,000, but the downside risk is also huge. Too high. Wait for a pullback, at least.

BUY

He's long been bullish this. It's not at an insane valuation, but this can become a common name among Canadian shareholders.

DON'T BUY

Reticence in owning today is the expensive valuation, of about 20x forward earnings. Profitability is still elusive. Concern about liberal use of executive stock options, which amounts to about 10% of revenue. Great company, not a great stock. He prefers Open Text.

Showing 346 to 360 of 672 entries

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Shopify Inc. (SHOP.TO)