Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 13, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered mixed but generally positive feedback from various market experts. Many reviewers recognize the company's strong growth potential, particularly its innovative use of artificial intelligence and its effective catering to small- and medium-sized businesses. While some analysts express concern over the stock's high valuation—often trading at multiples exceeding 100x PE—others argue that Shopify's market position and growth prospects justify these metrics. The company's recent quarterly results have shown impressive revenue growth and margin improvements, which further bolster its reputation as a leader in the e-commerce sector. However, several market commentators note the importance of timing when investing in such a volatile stock, advocating for caution amidst a broader rotation out of high-growth technology stocks. The consensus points toward a strong long-term potential, even as valuation concerns linger.

Consensus

Mixed

Valuation

Overvalued

Similar

AMZN

COMMENT

Analysts have to keep on raising their target to keep a buy on it but no one knows what the value is on it. Investors keep buying it because the price keeps going up. Revenue growth is slowing.

COMMENT

If you own a lot, not sure you want to add. Trading at 630 PE, with anticipated 40% growth rate. Not cheap. Concern long term is it caters to small and medium sized businesses, which will be hit sooner if the economy slows.

WAIT

He does not advocate buying it right now. There is a difference between a great company and a great stock. They have done a great job. They are well positioned in on-line retail. It is at a very high multiple. Wait for a significant correction in the share price.

PARTIAL SELL

The chart looks good despite from big dips. High flyers get beaten first on sell-off days like this. Take some off the table; it may be too big in your portfolio. Don't worry about volatility; it's a great company and stock. Wait a bit longer to sell.

PAST TOP PICK

(A Top Pick Feb 20/19, Up 162%) It is growing fast. It is a benefactor of the fear of missing out. There is a lot of momentum out there and it is a pretty expensive stock. They are trying to complete with AMZN-Q with same day shipping. He has been selling it all the way along. He has a 5% position. It will take a big hit if the market cracks.

COMMENT

A great company, but the valuation is scary. For Canadian growth, he prefers Kinaxis which has half the growth but the valuation is nowhere as high. If there's a pullback, Shopify will fall further.

RISKY

LSPD-T vs. SHOP-T vs. SQ-N. He owned SHOP-T and then sold it and it was a mistake. None of the three companies meet his criteria. They have rapidly growing top line but the bottom line is not where it should be. LSPD-T bought another company recently and the stock price reacted favorably. We don't know enough about their bottom lines to be comfortable with them. These are fairly aggressive positions, especially at these levels. These would not be large allocations but if you wanted a little punt and accepted the volatility then these would probably be okay. SHOP-T would be the leader of the three.

BUY ON WEAKNESS

Up 190% in the past year--not normal. He bought it in the $80s, but won't buy it now (nor sell it). Yes, it could be an Amazon and go to $2,000, but the downside risk is also huge. Too high. Wait for a pullback, at least.

BUY

He's long been bullish this. It's not at an insane valuation, but this can become a common name among Canadian shareholders.

DON'T BUY

Reticence in owning today is the expensive valuation, of about 20x forward earnings. Profitability is still elusive. Concern about liberal use of executive stock options, which amounts to about 10% of revenue. Great company, not a great stock. He prefers Open Text.

BUY

It is one of the most expensive stocks on the face of the earth but it is also one of the fastest growing stocks on the earth. He sold half his position. He believes the outlook for their business is great and that it will translate into their stock. You want to diversify the risk in these stocks amongst three or four. Once the revenue growth drop off this stock will really pull back.

DON'T BUY

17 times revenues. He is short a bit of it. It is a great Canadian success story but the valuation is insane.

PARTIAL SELL

What a stock, going after AMZN-Q. There was a surge in December and the point of resistance is about $550. When it gets there it does not mean we should get out of it. There is a double top. He has had to trim in some portfolios because it has gone up so much. He is not worried about it.

TOP PICK

The gift you put into your Christmas stocking. Very expensive trading at a high PE and price to sales. On Q3 their revenues were up 45% and online merchants have exceeded 1 million. They are growing loans to their merchants to over $145 million. They are modelling 350% earnings per share growth into 2021. (Analysts’ price target is $467.09)

BUY

A fantastic company, expanding to become the full-service solution for e-businesses. Their revenue growth has been nosebleed high year after year; you'll never see a cheap valuation. You won't be comfortable buying this, but it will continue to grow strong.

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Shopify Inc. (SHOP.TO)