Shopify Inc. (SHOP.TO) Buy, Sell or Hold

Shopify Inc. (SHOP.TO)

236.24

-0.17 (0.07%)

as of Oct 23, 2026, 8:00:00 pm Market Closed.

980 watching

DON'T BUY

The great Canadian tech story, but it's run up far and we can face a slowdown. In six months, this could be better-valued.

BUY ON WEAKNESS

A hard one to call. Based on valuation it is at nose bleed levels; however, they are still growing the business and are one of the biggest employers of tech in Canada. It is hard to see a huge plunge for them. They should be able to continue the momentum.

BUY ON WEAKNESS

It's not cheap and priced for perfection--but it IS delivering perfection. There will be pullbacks when high-multiple stocks get hit. They just reported a great quarter, and offers fine growth. He hasn't trimmed his holding. Hold this until they start disappointing investors, if that happens. It's a real competitor to Amazon, and US investors are buying Shopify.

BUY ON WEAKNESS

He sold it the other day after being up 19%. He wants to buy back in on weakness. He would look to buy it at $500 US.

DON'T BUY

An amazing investment. She's not chasing it. Trading at 23x revenue, so very highly priced. Had a great quarter. In the right place for e-commerce. Too rich for her.

BUY

Can I still get in after soaring like today? The market will be good this year with less volatility and less political interference. You want to own strength. If SHOP makes a mistake, it'll be costly, but they have a lot of investments. They are rock solid in small/medium-sized customers. Retailers tell him that this year the light went on--meaning going to e-commerce. And Shopify is the way to play this, this or Amazon. He owns both. SHOP reported a big beat today. They will continue to growth at this rate, and there are limited choices. Can it pullback? Yes. But it will also climb higher.

DON'T BUY

A real Canadian success story, but the company is ahead of itself. He wants to see fundamentals, so he's not impressed by gaudy multiples like Shopify's. Rockets come down as fast as they shoot up. He likes Shopify, but not the price. A great company and a great company at a reasonable price are two separate things.

DON'T BUY

He used to own it. It has continued like a rocket-ship since he sold it. He would be gun shy at this point given the law of large numbers. Their growth is slowing on a percentage basis. They are investing heavily in expansion. Their disclosure is a bit manipulative. It is excluding the impact of stock-based compensations. It has astronomical valuation. You don't know when it will stop.

WATCH

He owned it and sold out too soon. It's a stock that is vulnerable to general market sell-offs. It trades at astronomical multiples. If the sell-off continues, it could go down further. He would wait for it to find a floor and stabilize.

COMMENT

Analysts have to keep on raising their target to keep a buy on it but no one knows what the value is on it. Investors keep buying it because the price keeps going up. Revenue growth is slowing.

COMMENT

If you own a lot, not sure you want to add. Trading at 630 PE, with anticipated 40% growth rate. Not cheap. Concern long term is it caters to small and medium sized businesses, which will be hit sooner if the economy slows.

WAIT

He does not advocate buying it right now. There is a difference between a great company and a great stock. They have done a great job. They are well positioned in on-line retail. It is at a very high multiple. Wait for a significant correction in the share price.

PARTIAL SELL

The chart looks good despite from big dips. High flyers get beaten first on sell-off days like this. Take some off the table; it may be too big in your portfolio. Don't worry about volatility; it's a great company and stock. Wait a bit longer to sell.

PAST TOP PICK

(A Top Pick Feb 20/19, Up 162%) It is growing fast. It is a benefactor of the fear of missing out. There is a lot of momentum out there and it is a pretty expensive stock. They are trying to complete with AMZN-Q with same day shipping. He has been selling it all the way along. He has a 5% position. It will take a big hit if the market cracks.

COMMENT

A great company, but the valuation is scary. For Canadian growth, he prefers Kinaxis which has half the growth but the valuation is nowhere as high. If there's a pullback, Shopify will fall further.

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Shopify Inc. (SHOP.TO)