Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

DON'T BUY

Great business, but valuation is extremely high and profits are beyond low. It's an enabler. He wants companies that generate profits. You have to be prepared for the valuation to change dramatically. Too aggressive for him.

HOLD

Tech stocks will always have air pockets -- momentum comes and goes. They are part of exchange indexes now, so they will benefit when the market goes up (funds need to buy) and when markets breath they will go down.

BUY

Initiate a call option for a strike date of April 2020 at a strike price around $340? Likes Shopify. You will pay a lot for the option because the premiums are high, in the top 25%. Shopify has had a good run, though come off recently. Go ahead and do it. It's a speculative move.

TOP PICK

The stock has come down. Software is out of favour with a move towards cyclical tech. They missed on earnings due to one time charges. Revenue growth is slowing that worries investors. However, it's a good time to buy here. They just passed 1M merchants and starting to offer loans to them. Has a very good management team with good growth opportunity.

DON'T BUY

It has performed quite well this year but was volatile over the last few years. Expectations are high so you need a big surprise beat or some news that is not priced in for it go up. He would not buy right before the quarter. The issue is that there are so few technology companies in Canada, that institutions HAVE to be in it. See his top picks today.

DON'T BUY

Recent purchase puts it into direct competition with Amazon. Great momentum stock. Valuation is the issue. Trading at over 500x forward earnings, with 45% growth rate. Quite the PEG ratio. Focused on small businesses, so it's super vulnerable in a downturn.

BUY

He recently sold out of this. Although it has pulled back to the 100 day moving average the long term trend line is holding. He expects the $300 range to hold. He likes their future outlook. A good place to buy here.

DON'T BUY

Sold out because it's harder for a large company to grow revenue, expectations were very high, valuation was high, and the parabolic technical chart. Too much risk. Back in a corrective phase, but it would have to be about half this level for the valuation to make sense to him.

COMMENT

A real Canadian tech growth story and growing in the US. The question is does it have the legs to be a permanently profitable company? At some point investors need to justify the valuations. He thinks they are at the point to show that sustainability in profits. The IPO markets in the US have recently shown rejections for companies that have not demonstrated a sustainable business.

DON'T BUY

A tricky stock because they have a great business but the earnings multiple is astronomical. It's a technical growth stock. You're in a very volatile situation. If the market sells off, this will be one of the firsts to sell. It's too expensive.

TOP PICK

He added to his holding in the last quarter, still likes the chart. All software has had a correction in the past few weeks, but long-term rgowth stocks will move higher. (Analysts’ price target is $469.90)

TOP PICK

It stands out because their API and the use of easing that while that API is not restrictive--easy to use, but has many uses by companies of all sizes and types. That's how Shopify flourishes. The current pullback is a great opportunity. (Analysts’ price target is $355.99)

COMMENT

AMZN vs SHOP? SHOP-T is much more expensive relatively speaking. However, their growth is higher than AMZN-Q. AMZN-Q is probably safer, although it is unclear how they will do in the streaming wars.

DON'T BUY

The Canadian darling. But is it too rich? It recently broken its uptrend even though the market hasn't gone down much. A good company, but don't enter it now. Today alone it fell nearly 6%, falling for eight straight days. Volatility will hit this hard.

HOLD

He bought it at $65, then sold it $170. They're off 20% from their highs. The stock is well ahead of itself. Yes, he may buy them back, but at what price? They could drop 10-20%. He worried about the impact of a recession, but why hasn't a big tech like Amazon bought them? He kicks himself for selling it.

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Shopify Inc. (SHOP.TO)