Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 13, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered mixed but generally positive feedback from various market experts. Many reviewers recognize the company's strong growth potential, particularly its innovative use of artificial intelligence and its effective catering to small- and medium-sized businesses. While some analysts express concern over the stock's high valuation—often trading at multiples exceeding 100x PE—others argue that Shopify's market position and growth prospects justify these metrics. The company's recent quarterly results have shown impressive revenue growth and margin improvements, which further bolster its reputation as a leader in the e-commerce sector. However, several market commentators note the importance of timing when investing in such a volatile stock, advocating for caution amidst a broader rotation out of high-growth technology stocks. The consensus points toward a strong long-term potential, even as valuation concerns linger.

Consensus

Mixed

Valuation

Overvalued

Similar

AMZN

BUY

A Canadian tech to buy? SHOP has rebounded back into the mid $450s, he would consider this one.

BUY

The momentum is clearly in your favour here. This year it became parabolic, overbought, then consolidated and now is breaking out again in a classic technical pattern. Has support in its 200-day moving average. Momentum is still positive.

COMMENT

They did huge business over American Thanksgiving which accounts for the recent spike. But it isn't proven in profitability, so he doesn't own it. Sure, he missed the huge run-up, but will miss the huge drop (if that comes). Are you into speculative stocks or more predictable ones with flatter returns?

DON'T BUY

It’s been a great growth story. He feels that the valuation multiple is very large and this comes with big expectations. At these levels, he wouldn’t start a position here.

BUY

Off its 52-week highs. He's a big fan, but got stopped out. Pretty hard to take on the incumbent, Amazon. Shopify executing well, relentless R&D. They've become the full one-stop shop. Be careful, as it's a bit more volatile. Has really good runway. Will probably have a powerful December.

DON'T BUY

Has never held it. Valuation is high. Try entering at the 200-day moving average. They deal in the small to medium space, so will get hit harder in any slowdown. For tech, he usually looks to the US for Visa, Mastercard.

PAST TOP PICK

(A Top Pick Oct 01/19, Up 3%) It's had a strong run this year, but has pulled back since August. It will re-test the bottom of around $400, but he's confident it will rally again. He likes it. But if this shows lower lows, he will reduce exposure.

COMMENT

He has built up a position in the US holding. His price target is $375 US. A recent share offering diluted the shares, but now it trades at $4 billion below enterprise value. He has a 3.5% holding in his portfolio.

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DON'T BUY

Benefits from e-commerce. Nothing wrong with this, but the valuation and stock price are very high. The current pullback amounts to the stock getting ahead of itself. Also, they did an equity issue in mid-September which helped pressure the stock price.

BUY ON WEAKNESS

The stock looks to be finding support here. He would be very cautious. He sold out around $450 from a technical point. He still has half a position though. It was a good day today so he will probably buy back the stocks he sold.

DON'T BUY

Great business, but valuation is extremely high and profits are beyond low. It's an enabler. He wants companies that generate profits. You have to be prepared for the valuation to change dramatically. Too aggressive for him.

HOLD

Tech stocks will always have air pockets -- momentum comes and goes. They are part of exchange indexes now, so they will benefit when the market goes up (funds need to buy) and when markets breath they will go down.

BUY

Initiate a call option for a strike date of April 2020 at a strike price around $340? Likes Shopify. You will pay a lot for the option because the premiums are high, in the top 25%. Shopify has had a good run, though come off recently. Go ahead and do it. It's a speculative move.

TOP PICK

The stock has come down. Software is out of favour with a move towards cyclical tech. They missed on earnings due to one time charges. Revenue growth is slowing that worries investors. However, it's a good time to buy here. They just passed 1M merchants and starting to offer loans to them. Has a very good management team with good growth opportunity.

DON'T BUY

It has performed quite well this year but was volatile over the last few years. Expectations are high so you need a big surprise beat or some news that is not priced in for it go up. He would not buy right before the quarter. The issue is that there are so few technology companies in Canada, that institutions HAVE to be in it. See his top picks today.

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Shopify Inc. (SHOP.TO)