Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

205.63

+2.26 (1.11%)

as of Aug 21, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

Consensus

Mixed

Valuation

Overvalued

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DON'T BUY

It’s been a great growth story. He feels that the valuation multiple is very large and this comes with big expectations. At these levels, he wouldn’t start a position here.

BUY

Off its 52-week highs. He's a big fan, but got stopped out. Pretty hard to take on the incumbent, Amazon. Shopify executing well, relentless R&D. They've become the full one-stop shop. Be careful, as it's a bit more volatile. Has really good runway. Will probably have a powerful December.

DON'T BUY

Has never held it. Valuation is high. Try entering at the 200-day moving average. They deal in the small to medium space, so will get hit harder in any slowdown. For tech, he usually looks to the US for Visa, Mastercard.

PAST TOP PICK

(A Top Pick Oct 01/19, Up 3%) It's had a strong run this year, but has pulled back since August. It will re-test the bottom of around $400, but he's confident it will rally again. He likes it. But if this shows lower lows, he will reduce exposure.

COMMENT

He has built up a position in the US holding. His price target is $375 US. A recent share offering diluted the shares, but now it trades at $4 billion below enterprise value. He has a 3.5% holding in his portfolio.

DON'T BUY

Benefits from e-commerce. Nothing wrong with this, but the valuation and stock price are very high. The current pullback amounts to the stock getting ahead of itself. Also, they did an equity issue in mid-September which helped pressure the stock price.

BUY ON WEAKNESS

The stock looks to be finding support here. He would be very cautious. He sold out around $450 from a technical point. He still has half a position though. It was a good day today so he will probably buy back the stocks he sold.

DON'T BUY

Great business, but valuation is extremely high and profits are beyond low. It's an enabler. He wants companies that generate profits. You have to be prepared for the valuation to change dramatically. Too aggressive for him.

HOLD

Tech stocks will always have air pockets -- momentum comes and goes. They are part of exchange indexes now, so they will benefit when the market goes up (funds need to buy) and when markets breath they will go down.

BUY

Initiate a call option for a strike date of April 2020 at a strike price around $340? Likes Shopify. You will pay a lot for the option because the premiums are high, in the top 25%. Shopify has had a good run, though come off recently. Go ahead and do it. It's a speculative move.

TOP PICK

The stock has come down. Software is out of favour with a move towards cyclical tech. They missed on earnings due to one time charges. Revenue growth is slowing that worries investors. However, it's a good time to buy here. They just passed 1M merchants and starting to offer loans to them. Has a very good management team with good growth opportunity.

DON'T BUY

It has performed quite well this year but was volatile over the last few years. Expectations are high so you need a big surprise beat or some news that is not priced in for it go up. He would not buy right before the quarter. The issue is that there are so few technology companies in Canada, that institutions HAVE to be in it. See his top picks today.

DON'T BUY

Recent purchase puts it into direct competition with Amazon. Great momentum stock. Valuation is the issue. Trading at over 500x forward earnings, with 45% growth rate. Quite the PEG ratio. Focused on small businesses, so it's super vulnerable in a downturn.

BUY

He recently sold out of this. Although it has pulled back to the 100 day moving average the long term trend line is holding. He expects the $300 range to hold. He likes their future outlook. A good place to buy here.

DON'T BUY

Sold out because it's harder for a large company to grow revenue, expectations were very high, valuation was high, and the parabolic technical chart. Too much risk. Back in a corrective phase, but it would have to be about half this level for the valuation to make sense to him.

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