Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

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AMZN

COMMENT

He is a value investor and he does not believe the criteria are met for either. To play momentum, it is another game. As these companies mature, they will trade at normal PEs.

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DON'T BUY

Don't get into it at this point. Tremendous growth story, great numbers. The valuation is beyond excessive. At a point, valuations matter. The price is already reflecting its future growth. Better names would be CGI or Open Text, rather than chasing the high flyers.

COMMENT

The large tech stocks are overbought. SHOP has helped lift the TSX with its significant move, triggered by the lockdown and COVID as more retailers flock online to sell. This trend won't vanish. Shopify has been expanding into financing, which offers higher margins. He owned this in the past. Over time, the business will expand and grow. He wouldn't be surprised to see a pullback in Shopify and other large tech stocks. You can buy a partial position now then add on weakness. If you already own say 5%, take sell 1%, then buyback that 1% on a pullback.

PAST TOP PICK

(A Top Pick Aug 14/19, Up 179%) Brick and mortar retailers are rapidly migrating online and COVID accelerated this trend. The blew away recent earnings. He sees 300% EPS growth. Bad news: it's super pricey now at 275x 2022 or 37x EV-to-revenue vs. 16x by peers. Buy at $900-1000, not now. It's a must-own name though.

PARTIAL SELL

There are good stocks and good companies. Still not making money, trading at 40x sales. Beneficiary of the pandemic and stay at home trend. But don't think it's going to keep going. Dangerous. The first time there's a miss, there will be a big miss in the stock. If you've held it for a while, he'd take profits.

BUY

Allan Tong’s Discover Picks A Shopify bull and bear recently meet on a patio over drinks: Bull: This stock is on steroids! Crazy momentum. A ginormous homegrown success. With brick-and-mortar flocking online, Shopify can only benefit and continue to surge. Read Top 5 Canadian Tech Stocks (DOCKS): Can they skyrocket like the FAANGs? for our full analysis.

DON'T BUY

They are really delivering, and are stealing some shares from Amazon. Management is good. It's a huge success story in Canada. As a conservative investor, he would need to see higher growth continue for many years to justify its current valuation. He can see reason to be bullish but he would not personally buy it right now. He prefers stocks with a larger margin of safety.

DON'T BUY

Great Canadian growth story. E-commerce is a growing trend, and Covid accelerated this growth. Too expensive a valuation for her. A lot of good news and growth is already embedded in the stock price.

BUY ON WEAKNESS

He picked this up back in March with a price target of $575 US and sold it 9 weeks later at $645 US and it has continued up since. They have a great runway in other verticals they can get into. The exponential growth is still in the early phases. This is almost like Tesla back a few years ago when it rocketed up and people were skeptical. If the market pulls back into $800 CAD, he would definitely buy it.

BUY ON WEAKNESS

The greatest Canadian tech story. Exciting. He bought it three years ago and has done very well. Innovative and in the right spot, e-commerce. The share price today is discounting a lot of long-term growth. It's had a great rally, but doubts it can perform as well in the future. Wait for the next 20-30% pullback and buy a partial position.

BUY ON WEAKNESS

People are bidding up the stock and giving full valuation to the price. He wonders where the fundamentals are going to come to support the share price. When it will have a draw down it will be big!

DON'T BUY

3200x forward PE. Blended 12-month PE is still 1800x earnings. Has done well, but expensive. Pandemic has fast-forwarded the push for e-commerce by 10 years. Growth rate and earnings look as though they'll be strong. Other names give you more quality and value. Tricky to buy it at this level.

WATCH

A cloud based commerce platform for small and medium sized businesses. An alternative to Amazon. Interesting to watch, but the valuation is very expensive -- 50 times forward sales. Momentum investors are the likely ones trading it now.

SELL

Why the recent run-up? A wunderkind stock in focus during the pandemic. The business is excellent, but the stock is not at current prices. He bought and sold this a while ago. He scratches his head now--high expectations and high valuations. Earnings--they don't make any money. Too rich for his blood. He'd sell it.

DON'T BUY

They did tremendously well from a stock price perspective. They are extremely expensive. He prefers others.

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Shopify Inc. (SHOP.TO)