Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

HOLD

Post-pandemic? He does not own this -- he wishes he did. SHOP is in a sweet spot -- helping companies build their online presence. This will not slow down as companies will have to get to there in the future. The big issue for them is getting into logistics. This will be a big cost spend for them, but he does not think it changes the dynamic of their success. The trend to online shopping growth will continue.

DON'T BUY

Valuation is a problem for him. 2372x is their foward PE at a 46% growth rate. Shopify caters to small/medium businesses, which are most vulnerable to a second wave.

DON'T BUY

He has not owned this one. It has been amazing but its valuation is not based on earnings, future or present. They benefited from everyone shopping on line and he thinks they will lose some steam coming out of this. LSPD-T might be a better stock going forward but be does not play in either of them.

TOP PICK

It has already rising over 160% this year. Its time is now. He likes how analysts see this on an Amazon type of trajectory, with revenues about to soar. They are partnering with Facebook. It is exploring entering into commercial payments beyond the mom and pop type entities he thinks. Yield 0% (Analysts’ price target is $715.11)

COMMENT

Canadian tech? OTEX and SHOP would be good Canadian tech companies, along with CSU. All well situated for the cloud and e-commerce. He expects to see a market correction, so would wait for lower pricing.

BUY ON WEAKNESS

He does not own it as it hit his price target, so he took profit of over 50%. He regrets it today. Their recent earnings, reported today, were $0.19 EPS versus expectation of $0.09. They still have a long runway as they are entering into international markets. He would look to buy back in in the $400s range.

BUY ON WEAKNESS

He owns this now and it has rocketed up in the past few weeks. They have been allowing vendors to receive some short term financing to help them stay in business. It is now the second largest company on the TSX this means a constant buying presence. For new investors, he would be mindful about this fact and suggest caution chasing the momentum.

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TOP PICK

Shopify remains a buy for many Bay Streeters. Volatile, yes? Sky-high PE, you bet. Unaffordable for some retail investors, yup. But during the lockdown of the past month, Shopify has kept pace with the TSX and beaten it in the past five days and three months. The best argument, says tech analyst Kim Bolton, are its tremendous international opportunities and momentum. Other analysts such as Gerard Ferguson advise picking away at it during pullbacks. Trading at just over $500, Shopify now sits around its 200-day moving average of $519 and is roughly in the middle of its 52-week high-low range. Since the pandemic struck through March 7, Shopify has closed below $500 only five days.

DON'T BUY

He used to own it. His concern at the time he sold was valuation. It is a pretty high expectation stock. Will they be a beneficiary of ecommerce while store fronts are closed? But they also had merchants selling fake hand sanitizer and so on, which got kicked off the platform. They are probably THE most innovative company in Canada. He thinks the stock price is too high to get him interested in it.

TOP PICK

He sold it at $578, then rebought it. The poster child of e-commerce. The valuation concerns some, but look at their runway going forward: the fulfillment business, and tremendous opportunity internationally. (Analysts’ price target is $511.04)

WAIT

SHOP vs. LSPD SHOP does have some profits. He'd be a buyer, but closer to the 200 day, which is $493. He's a fundamentalist at heart. Still, if you focus too much on that, you'll miss the boat. Look at the chart, price to sales, and whether the business is well run and necessary to commerce. You can't wait for just the numbers. Longer term, you can own it. LSPD won't be the next Shopify, but it does have a lot of good growth vectors. You can pick away at it here at these beaten up levels.

DON'T BUY

The great Canadian tech story, but it's run up far and we can face a slowdown. In six months, this could be better-valued.

BUY ON WEAKNESS

A hard one to call. Based on valuation it is at nose bleed levels; however, they are still growing the business and are one of the biggest employers of tech in Canada. It is hard to see a huge plunge for them. They should be able to continue the momentum.

BUY ON WEAKNESS

It's not cheap and priced for perfection--but it IS delivering perfection. There will be pullbacks when high-multiple stocks get hit. They just reported a great quarter, and offers fine growth. He hasn't trimmed his holding. Hold this until they start disappointing investors, if that happens. It's a real competitor to Amazon, and US investors are buying Shopify.

BUY ON WEAKNESS

He sold it the other day after being up 19%. He wants to buy back in on weakness. He would look to buy it at $500 US.

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Shopify Inc. (SHOP.TO)