Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

164.18

-7.34 (4.28%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

Consensus

Cautious

Valuation

Overvalued

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BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company reported strong earnings and the stock shot up and then tanked. Amazon had a similar move. It could be a fear of higher interest rates, profit taking or a shift from growth to value. Results were good however. Unlock Premium - Try 5i Free

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. SHOP has around $6B in cash with the stock price up 55% in the past year. EPS has doubled this year. It is one of the best growth stock in Canada, although it is not risk-free. Unlock Premium - Try 5i Free

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly As consumers become more comfortable with online commerce, SHOP is well positioned to continue to see significant growth. It offers retailers an efficient way to sell directly and it collects recurring revenues through subscription fees. Earnings will be reported April 28 and the market expects EPS of $0.71 US and revenue of over $848 million US. Growth is expected to be modest compared to more than 1200% last year. Its success as a Canadian company has allowed it to build its cash position to over $2 billion US. We would buy this with a stop loss at $1000, looking to achieve $2000 -- upside potential over 30%. Yield 0% (Analysts’ price target is $2002.76)

DON'T BUY

For a few months it was the biggest company in Canada, surpassing RY-T. He used to own SHOP-T. He moved on because of high expectations and valuations. The concerns remain and are greater now than three years ago. It's going to face difficult comparisons to last year as we return to normalcy during 2021. They do a lot of their business in the US. The chart is not broken but the uptrend looks wobbly. There is support around $1,400 and below that there is quite an air-pocket. If you own it, lighten up on it.

PAST TOP PICK

(A Top Pick Mar 31/20, Up 132%) He's been adding. Price target in 12 months of $1453. Very long runway. Canadian darling. In 175 countries. Terrific to buy on the dips under $1100. February reporting blew the doors off. Loves it.

BUY ON WEAKNESS

Have been long on this name. Everything has been working and growth has been compressed under covid. Sold half their position around high $1700. A stock you want to own and you should use the charts to enter. For higher risk accounts, he has been adding at these levels.

DON'T BUY

He's a value investor, so he wonders how long SHOP's earnings will catch up to its high PE. It does have positive earnings, but a 420x PE. Even growing earnings at 20% a year, it'll take 25 years to normalize that PE. Too risky for him though he can see why growth investors like this.

HOLD

Why the drop off? A classic growth stock. He feels this will continue to grow and worth owning for the long term. But expect volatility. As the market focuses on the reopening trade, SHOP sold off and it's also more leveraged than other stocks. It can roar back and remains a great company. If you hold, average in, sell and buy along with the ups and downs to come.

HOLD

It has done extremely well. They had strong results last year but they don't expect to keep it up. They will have slower growth after the Pandemic. It's okay right now but if it maintains its under-performance against the market he would go somewhere else.

DON'T BUY

Has had a great 2020 enabling small businesses to sell online. The high valuation has prevented them from buying for clients. The company reported recently and said they do not expect the same level of growth as last year. There is a lot of expectation in the current price.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The stock is often volatile around earnings. The dip today is a fine entry point if you have a longer time frame. The growth was impressive for the size of the company. Unlock Premium - Try 5i Free

PARTIAL BUY

A concept stock. Every time it doubled, he took profits. Doing great as an e-commerce platform, moving internationally. Trading at 28x price to book, price to sales is 70x. If you want to buy, start a half position. When it doubles, please take half off the table. Today it's at $1800, last March it was $400.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company has beat estimates every quarter. There is no reason to expect weakness this quarter. The street expects $903M in revenue and $1.27 EPS. Q4 holiday sales were very strong with the pandemic forcing consumers online. Unlock Premium - Try 5i Free

PARTIAL SELL

It has done very well. It is well positioned and will grow its business. It reflects the trend to e commerce. If it has grown to a lot of your portfolio you should take some off the table. MSFT-Q would allow you to diversify. It is well positioned.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Hands down, Shopify was the success story in Canadian tech and the entire TSX in 2020. We applaud them. After Covid, online retailing will endure, but it's a fair question to ask how a return to store shopping in 2021 with effect e-commerce, including Shopify which provides these platforms for merchants. Another concern is SHOP's P/E hovering just below 1,000x.

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Shopify Inc. (SHOP.TO)