Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

153.74

+1.03 (0.67%)

as of Jun 18, 2026, 8:00:00 pm Market Open.

983 watching

Investor Insights

Jun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. (SHOP) has received a mixed response from analysts. While many experts praise its business model and growth prospects, especially regarding its adaptability and integration of AI, concerns persist regarding its high valuation and volatility. The stock has been noted for consistently trading at a premium, leading analysts to caution about its price-to-earnings ratios, which often exceed 60x. Moreover, the company's ties to small and medium-sized businesses make it particularly sensitive to economic fluctuations. Despite these warnings, some analysts remain optimistic about its long-term hold potential and view current price levels as attractive entry points for new investors.

Consensus

Cautious

Valuation

Overvalued

Similar

Amazon,AMZN

HOLD

It has done extremely well. They had strong results last year but they don't expect to keep it up. They will have slower growth after the Pandemic. It's okay right now but if it maintains its under-performance against the market he would go somewhere else.

DON'T BUY

Has had a great 2020 enabling small businesses to sell online. The high valuation has prevented them from buying for clients. The company reported recently and said they do not expect the same level of growth as last year. There is a lot of expectation in the current price.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The stock is often volatile around earnings. The dip today is a fine entry point if you have a longer time frame. The growth was impressive for the size of the company. Unlock Premium - Try 5i Free

PARTIAL BUY

A concept stock. Every time it doubled, he took profits. Doing great as an e-commerce platform, moving internationally. Trading at 28x price to book, price to sales is 70x. If you want to buy, start a half position. When it doubles, please take half off the table. Today it's at $1800, last March it was $400.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company has beat estimates every quarter. There is no reason to expect weakness this quarter. The street expects $903M in revenue and $1.27 EPS. Q4 holiday sales were very strong with the pandemic forcing consumers online. Unlock Premium - Try 5i Free

PARTIAL SELL

It has done very well. It is well positioned and will grow its business. It reflects the trend to e commerce. If it has grown to a lot of your portfolio you should take some off the table. MSFT-Q would allow you to diversify. It is well positioned.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Hands down, Shopify was the success story in Canadian tech and the entire TSX in 2020. We applaud them. After Covid, online retailing will endure, but it's a fair question to ask how a return to store shopping in 2021 with effect e-commerce, including Shopify which provides these platforms for merchants. Another concern is SHOP's P/E hovering just below 1,000x.

DON'T BUY

Valuations matter to him and this trading at 25x revenue. Yes, their model is working and maybe every small retailer in the world will use their platform. It's a great company, but not sure if it's a great stock. Remember the 1999-2000 tech bubble when stocks were too far of their valuations.

HOLD

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The stock saw a sharp sell-off but there was no company news. The recent spike was pretty dramatic, with a $112 gain yesterday so it is normal to see a bit of pullback. Support is around the $1400-1425 range. Unlock Premium - Try 5i Free

DON'T BUY

It is expensive. It is trading at 50 times revenues. Next year they are expected to grow 30%. They are the most capitalized company in Canada. Their main competitor is AMZN-Q and they are ten times larger. It might go sideways for a while because of the discounting of future earnings.

PAST TOP PICK

(A Top Pick Dec 11/19, Up 204%) At the time, he thought they could become a ubiquitous global provider. You want to be buying when other people aren't. Covid has really helped them. They made nice acquisitions. Added around $1200 and you want to add to it over time.

BUY

Second largest e-retailer behind Amazon. Online shopping has accelerated with Covid, and we're not going back. Very bright future. Expensive, but the stakes are big. Consolidating since June, and not far from breaking out to new highs. He'd buy here.

DON'T BUY

The valuation is really sky high right now. They are a competitor to AMZN-Q. It is discounting years of growth into the future. You can't justify any further upside.

PAST TOP PICK

(A Top Pick Dec 11/19, Up 144%) Put a bit more money to work yesterday on the dip. A must-own name. Appreciate the chart and how extended it is, and try to buy at lower levels.

HOLD

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. It’s normal to see some investors sell on positive vaccine news. The company has benefitted from online shopping during the pandemic. No reason to react right now. Unlock Premium - Try 5i Free

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Summer Sale

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