Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 12, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP) presents itself as a leading player in the e-commerce space, demonstrating strong quarterly performance, with reports of high earnings growth and an impressive revenue increase of 34%. Despite these positive indicators, many experts highlight concerns regarding its valuation, which they consider high, given its price-to-earnings (PE) ratios ranging significantly. There's an acknowledgment of the company's resilience and adaptability, particularly with its integration of AI into its business model. However, mixed sentiments prevail, with some experts advocating cautious entry points given the volatility and high multiples, while others view its long-term growth potential favorably. Experts underline its positioning catering to small- and medium-sized businesses, noting macroeconomic sensitivity while recognizing distinct opportunities within the e-commerce and technology landscape.

Consensus

Mixed

Valuation

Overvalued

Similar

AMZN, AMZN

DON'T BUY

He can't bring himself around to the valuation for a conservative portfolio. But they've delivered growth, expanded the platform, and made a superior company. A good company vs. a good stock. They have to deliver so much future growth to justify the valuation.

RISKY

Concerned with the valuation. It's flying up again. Overbought on a technical level. 450x forward earnings, 30% growth rate. Earnings will be strong at 30%, but hard to justify the valuation, especially with the rotation to value. If something goes wrong, there's a long way to fall. A great trade, or for the growth part of your portfolio.

PARTIAL SELL

There has been a rally in AMZN-Q during the same period so he thinks it may be sector related. SHOP-T is not a buy given how much it has gone up. It is at 27 times next years expected revenue but AMZN-Q is at 3 times. It is only growing about 50-60% faster. He can't justify it. If you have owned it for a long time you might want to start taking profits.

BUY ON WEAKNESS

Really helped small businesses have an online presence during pandemic. Want to increase fulfillment side. Working to develop the e-commerce side. A lot of growth potential. Opportunity for price increases. He'd be interested at a lower entry point. Expect volatility.

BUY

Impressive staying power. One of the greatest businesses in the e-commerce world and will be for some time. Getting better and better. Tricky to buy at these valuations, but he's been saying that forever on this name. A lot of the pandemic growth is sticky and will stay.

DON'T BUY

Incredible Canadian success story of the last decade. Management has done a spectacular job and keeps on delivering. Nosebleed territory. Stepping in here, it feels there's more downside than upside. If there were a significant selloff, he'd ask is this temporary or is there some fundamental issue.

HOLD

Short term, it is over valued. A great economic engine. The online world will be a little slower once the real world comes back. It will continue to grow however. The business is excellent. The valuation is fickle.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company reported strong earnings and the stock shot up and then tanked. Amazon had a similar move. It could be a fear of higher interest rates, profit taking or a shift from growth to value. Results were good however. Unlock Premium - Try 5i Free

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. SHOP has around $6B in cash with the stock price up 55% in the past year. EPS has doubled this year. It is one of the best growth stock in Canada, although it is not risk-free. Unlock Premium - Try 5i Free

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly As consumers become more comfortable with online commerce, SHOP is well positioned to continue to see significant growth. It offers retailers an efficient way to sell directly and it collects recurring revenues through subscription fees. Earnings will be reported April 28 and the market expects EPS of $0.71 US and revenue of over $848 million US. Growth is expected to be modest compared to more than 1200% last year. Its success as a Canadian company has allowed it to build its cash position to over $2 billion US. We would buy this with a stop loss at $1000, looking to achieve $2000 -- upside potential over 30%. Yield 0% (Analysts’ price target is $2002.76)

DON'T BUY

For a few months it was the biggest company in Canada, surpassing RY-T. He used to own SHOP-T. He moved on because of high expectations and valuations. The concerns remain and are greater now than three years ago. It's going to face difficult comparisons to last year as we return to normalcy during 2021. They do a lot of their business in the US. The chart is not broken but the uptrend looks wobbly. There is support around $1,400 and below that there is quite an air-pocket. If you own it, lighten up on it.

PAST TOP PICK

(A Top Pick Mar 31/20, Up 132%) He's been adding. Price target in 12 months of $1453. Very long runway. Canadian darling. In 175 countries. Terrific to buy on the dips under $1100. February reporting blew the doors off. Loves it.

BUY ON WEAKNESS

Have been long on this name. Everything has been working and growth has been compressed under covid. Sold half their position around high $1700. A stock you want to own and you should use the charts to enter. For higher risk accounts, he has been adding at these levels.

DON'T BUY

He's a value investor, so he wonders how long SHOP's earnings will catch up to its high PE. It does have positive earnings, but a 420x PE. Even growing earnings at 20% a year, it'll take 25 years to normalize that PE. Too risky for him though he can see why growth investors like this.

HOLD

Why the drop off? A classic growth stock. He feels this will continue to grow and worth owning for the long term. But expect volatility. As the market focuses on the reopening trade, SHOP sold off and it's also more leveraged than other stocks. It can roar back and remains a great company. If you hold, average in, sell and buy along with the ups and downs to come.

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Shopify Inc. (SHOP.TO)