Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

205.63

+2.26 (1.11%)

as of Aug 21, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

Consensus

Mixed

Valuation

Overvalued

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MSTE,MSFT

BUY ON WEAKNESS

Really helped small businesses have an online presence during pandemic. Want to increase fulfillment side. Working to develop the e-commerce side. A lot of growth potential. Opportunity for price increases. He'd be interested at a lower entry point. Expect volatility.

BUY

Impressive staying power. One of the greatest businesses in the e-commerce world and will be for some time. Getting better and better. Tricky to buy at these valuations, but he's been saying that forever on this name. A lot of the pandemic growth is sticky and will stay.

DON'T BUY

Incredible Canadian success story of the last decade. Management has done a spectacular job and keeps on delivering. Nosebleed territory. Stepping in here, it feels there's more downside than upside. If there were a significant selloff, he'd ask is this temporary or is there some fundamental issue.

HOLD

Short term, it is over valued. A great economic engine. The online world will be a little slower once the real world comes back. It will continue to grow however. The business is excellent. The valuation is fickle.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company reported strong earnings and the stock shot up and then tanked. Amazon had a similar move. It could be a fear of higher interest rates, profit taking or a shift from growth to value. Results were good however. Unlock Premium - Try 5i Free

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. SHOP has around $6B in cash with the stock price up 55% in the past year. EPS has doubled this year. It is one of the best growth stock in Canada, although it is not risk-free. Unlock Premium - Try 5i Free

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly As consumers become more comfortable with online commerce, SHOP is well positioned to continue to see significant growth. It offers retailers an efficient way to sell directly and it collects recurring revenues through subscription fees. Earnings will be reported April 28 and the market expects EPS of $0.71 US and revenue of over $848 million US. Growth is expected to be modest compared to more than 1200% last year. Its success as a Canadian company has allowed it to build its cash position to over $2 billion US. We would buy this with a stop loss at $1000, looking to achieve $2000 -- upside potential over 30%. Yield 0% (Analysts’ price target is $2002.76)

DON'T BUY

For a few months it was the biggest company in Canada, surpassing RY-T. He used to own SHOP-T. He moved on because of high expectations and valuations. The concerns remain and are greater now than three years ago. It's going to face difficult comparisons to last year as we return to normalcy during 2021. They do a lot of their business in the US. The chart is not broken but the uptrend looks wobbly. There is support around $1,400 and below that there is quite an air-pocket. If you own it, lighten up on it.

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PAST TOP PICK

(A Top Pick Mar 31/20, Up 132%) He's been adding. Price target in 12 months of $1453. Very long runway. Canadian darling. In 175 countries. Terrific to buy on the dips under $1100. February reporting blew the doors off. Loves it.

BUY ON WEAKNESS

Have been long on this name. Everything has been working and growth has been compressed under covid. Sold half their position around high $1700. A stock you want to own and you should use the charts to enter. For higher risk accounts, he has been adding at these levels.

DON'T BUY

He's a value investor, so he wonders how long SHOP's earnings will catch up to its high PE. It does have positive earnings, but a 420x PE. Even growing earnings at 20% a year, it'll take 25 years to normalize that PE. Too risky for him though he can see why growth investors like this.

HOLD

Why the drop off? A classic growth stock. He feels this will continue to grow and worth owning for the long term. But expect volatility. As the market focuses on the reopening trade, SHOP sold off and it's also more leveraged than other stocks. It can roar back and remains a great company. If you hold, average in, sell and buy along with the ups and downs to come.

HOLD

It has done extremely well. They had strong results last year but they don't expect to keep it up. They will have slower growth after the Pandemic. It's okay right now but if it maintains its under-performance against the market he would go somewhere else.

DON'T BUY

Has had a great 2020 enabling small businesses to sell online. The high valuation has prevented them from buying for clients. The company reported recently and said they do not expect the same level of growth as last year. There is a lot of expectation in the current price.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The stock is often volatile around earnings. The dip today is a fine entry point if you have a longer time frame. The growth was impressive for the size of the company. Unlock Premium - Try 5i Free

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