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TSE:SHOP

Shopify Inc. (SHOP.TO)

205.63
+2.26 (1.11%)
as of Aug 21, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconAug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

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Consensus
Mixed
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Valuation
Overvalued
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MSTE,MSFT
PARTIAL BUY
A concept stock. Every time it doubled, he took profits. Doing great as an e-commerce platform, moving internationally. Trading at 28x price to book, price to sales is 70x. If you want to buy, start a half position. When it doubles, please take half off the table. Today it's at $1800, last March it was $400.
BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company has beat estimates every quarter. There is no reason to expect weakness this quarter. The street expects $903M in revenue and $1.27 EPS. Q4 holiday sales were very strong with the pandemic forcing consumers online. Unlock Premium - Try 5i Free

PARTIAL SELL

It has done very well. It is well positioned and will grow its business. It reflects the trend to e commerce. If it has grown to a lot of your portfolio you should take some off the table. MSFT-Q would allow you to diversify. It is well positioned.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK
Hands down, Shopify was the success story in Canadian tech and the entire TSX in 2020. We applaud them. After Covid, online retailing will endure, but it's a fair question to ask how a return to store shopping in 2021 with effect e-commerce, including Shopify which provides these platforms for merchants. Another concern is SHOP's P/E hovering just below 1,000x.
DON'T BUY
Valuations matter to him and this trading at 25x revenue. Yes, their model is working and maybe every small retailer in the world will use their platform. It's a great company, but not sure if it's a great stock. Remember the 1999-2000 tech bubble when stocks were too far of their valuations.
HOLD

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The stock saw a sharp sell-off but there was no company news. The recent spike was pretty dramatic, with a $112 gain yesterday so it is normal to see a bit of pullback. Support is around the $1400-1425 range. Unlock Premium - Try 5i Free

DON'T BUY

It is expensive. It is trading at 50 times revenues. Next year they are expected to grow 30%. They are the most capitalized company in Canada. Their main competitor is AMZN-Q and they are ten times larger. It might go sideways for a while because of the discounting of future earnings.

PAST TOP PICK
(A Top Pick Dec 11/19, Up 204%) At the time, he thought they could become a ubiquitous global provider. You want to be buying when other people aren't. Covid has really helped them. They made nice acquisitions. Added around $1200 and you want to add to it over time.
BUY

Second largest e-retailer behind Amazon. Online shopping has accelerated with Covid, and we're not going back. Very bright future. Expensive, but the stakes are big. Consolidating since June, and not far from breaking out to new highs. He'd buy here.

DON'T BUY

The valuation is really sky high right now. They are a competitor to AMZN-Q. It is discounting years of growth into the future. You can't justify any further upside.

PAST TOP PICK
(A Top Pick Dec 11/19, Up 144%) Put a bit more money to work yesterday on the dip. A must-own name. Appreciate the chart and how extended it is, and try to buy at lower levels.
HOLD

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. It’s normal to see some investors sell on positive vaccine news. The company has benefitted from online shopping during the pandemic. No reason to react right now. Unlock Premium - Try 5i Free

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The TikTok partnership is perfect timing, just before shopping season. They get access to more than one million merchants, and investors like it. It should ensure Shopify’s high growth rate. Unlock Premium - Try 5i Free

DON'T BUY
Pandemic has helped all the e-commerce names. But valuation worries him, at 500x forward earnings. Sales growth will be strong. Paying a premium for this name.
BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company has performed well and is now expensive. Investors need to be comfortable with a certain level of volatility. It has a large market and plenty of room to grow still. Patience is required for this name. Unlock Premium - Try 5i Free

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