Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

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AMZN

PAST TOP PICK

(A Top Pick Dec 11/19, Up 204%) At the time, he thought they could become a ubiquitous global provider. You want to be buying when other people aren't. Covid has really helped them. They made nice acquisitions. Added around $1200 and you want to add to it over time.

BUY

Second largest e-retailer behind Amazon. Online shopping has accelerated with Covid, and we're not going back. Very bright future. Expensive, but the stakes are big. Consolidating since June, and not far from breaking out to new highs. He'd buy here.

DON'T BUY

The valuation is really sky high right now. They are a competitor to AMZN-Q. It is discounting years of growth into the future. You can't justify any further upside.

PAST TOP PICK

(A Top Pick Dec 11/19, Up 144%) Put a bit more money to work yesterday on the dip. A must-own name. Appreciate the chart and how extended it is, and try to buy at lower levels.

HOLD

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. It’s normal to see some investors sell on positive vaccine news. The company has benefitted from online shopping during the pandemic. No reason to react right now. Unlock Premium - Try 5i Free

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The TikTok partnership is perfect timing, just before shopping season. They get access to more than one million merchants, and investors like it. It should ensure Shopify’s high growth rate. Unlock Premium - Try 5i Free

DON'T BUY

Pandemic has helped all the e-commerce names. But valuation worries him, at 500x forward earnings. Sales growth will be strong. Paying a premium for this name.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company has performed well and is now expensive. Investors need to be comfortable with a certain level of volatility. It has a large market and plenty of room to grow still. Patience is required for this name. Unlock Premium - Try 5i Free

PAST TOP PICK

(A Top Pick Nov 01/19, Up 239%) Trimmed a bit, but still owns a lot of it.

WEAK BUY

Another "build it and they will come" stock. Revenue has to grow 8-fold to justify the current valuation. Narrative is very positive. Illustration of the market mindset where new-economy stocks are treated very differently than those in old industries. Lot of expectation for things to go right. Short term, a great story. Continued positive upside momentum.

WATCH

Sadly, he got stopped out of this, then the stock zoomed up. They've done a great job and the pandemic has really helped them, feeding demand. It's now very expensive. It needs to produce a lot of cash flow to justify the current valuation. Mind you, Amazon started like this and went on to do very well.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. It pulled back nearly $200 in four days so it is a good time to add to holdings. It will likely see a bounce in the near term. Unlock Premium - Try 5i Free

DON'T BUY

A Canadian proxy for Amazon? No. He prefers tech stocks with predictable income streams, not like Shopify which is trading at more than 20x revenue. Investors are paying for growth expected in 2-4 years. Shopify enjoys a strong tailwind and has done a great job, but its valuation is way too high.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Shopify PE 540.57 As proud Canadians, we admire Shopify, the undisputed whiz kid of e-commerce that has capitalized on the lockdown by nearly tripling its stock price this year. However, investors are banking too highly on the future. Last week, analysts John Zechner and Bruce Campbell both considered the stock overbought. Zechner stressed that valuations matter. Greg Newman advises picking this up below $1,000. We agree. As for Microsoft, Google and Facebook, not to mention Amazon and Netflix, those are only slightly overbought and have a place in any portfolio. Demand for their services will remain strong. Hold, if you own them, and add on weakness.

BUY ON WEAKNESS

A well-run company headquartered in Ottawa. They don't have to pay a premium for software talent. All their activities have been executed well. There is a large market they can expand into. In a long-term basis, it is expected to continue to grow at a good rate. If there is a 20% pull-back from the peak, it is a good buying opportunity.

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Shopify Inc. (SHOP.TO)