NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
1601 watching
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Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Consensus
Buy
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Valuation
Fair Value
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BUY

In the short term, their earnings will be the biggest factor to watch. He would consider getting into it before the earnings report. Longer term, it is a great holding as it is a real “interrupting” company.

WATCH

This is the iconic company of the 21st century. You can't have a discussion about retail without talking about Amazon. However, the debate inside his company is whether this great company is a great stock. It is hard to measure its profitability now and in its future, and therefore hard to determine whether its price is high or low. They don't make a profit, they may never pay dividends or buy back shares. Normally, shareholders buy a stock to gain a piece of the company's profits, which come back to the shareholder in some way. Amazon operates outside of this model. The jury is out, for him, as to whether this is a good stock or not.

BUY

Has a magnificent valuation, over 22 times book value, with a PE of 104. This is practically a dead giveaway on the street. $1500 would be a sell signal but it could have an upside of $1900. It has had some spectacular wipeouts along the way since inception. The stock comes back quite quickly and then it drives on. At some point it will wipe out but it is destroying the retail industry right now. He thinks the growth will continue right now.

HOLD

This is his largest position in the portfolio. His target price is $1875 over the next 12 months. This is the poster child for consumer services. They had great Q1 earnings including cloud applications. Amazon web-services owns 70-75% of the cloud services sector he estimates, which acts as a great cash cow.

DON'T BUY

The hype around this company is disconcerting. He wonders if they will be able to execute on what they promise. At these valuations, it is not something he would recommend to clients. A company this big will have a very difficult time doubling in value. Market cap is $780 billion – bigger than the Swedish GDP.

BUY

There are many strong catalysts going forward: their Cloud, Amazon Prime and, especially now, advertising segments. A solid stock.

BUY

Continue to hold it. It has been a rocket of a stock. You could take a little profit of 5% whenever it makes you 20%. There is a moat they are creating across North America. They get products from the manufacturer to the consumer and take out several middle men who each take 20% margin, saving the consumer money. They have a vast number of prime members who get music and movies from them. The company is doing good things. They are getting into advertizing. Alexa will understand how you live and work. You would see massive earnings if they pulled out all their cap-X.

COMMENT

It's the ultimate disruptor. We all use Amazon a lot more. He watches this stock closely. Could this be a dip and a time to buy? Trump's anti-Amazon tweets are just noise. There's a lot going on in the tech world and Amazon will benefit.
173X forward earnings, and that's likely why he doesn't own it.

BUY

He thinks Amazon is a great company but from a value investing perspective, it is not a great stock. He would not bet against this company, but he thinks it will take a long time for the earnings to catch up.

HOLD

It has a forward PE of 147 times and a price to book of 23. This company is a great disruptor. They are radically changing the whole retail scene. It recently broke out to a higher valuation level. It is a company that simply does not quit. He would be careful, however, because it is so expensive. If it breaks through $1300 then it means the growth arc is over. It has survived bear markets in the past.

WATCH

He wrote a blog on FANGs. Basically he noted that a lot of these stocks moved a lot over their 200 day moving averages. He thinks they are overbought by 10% over. This one was 37% over the 200 day. He thinks it will return to its trend line. It is so overbought that it could drop more. $1100 or $1200 is a screaming buy.

PAST TOP PICK

(A Top Pick Jan 19/17, Up 70%) It will continue to make people money. Don't put too much stock in what Trumps says. Amazon is growing rapidly and profitably. Its assets and sales keep rising tremendously every year, but not its debt. It reinvests its money in business opportunities. Will move into healthcare, advertising and content creation (Amazon Prime Video), and even banking. Delivers value.

PAST TOP PICK

(A Top Pick June 20/17, Up 60%) Continues to love it. Still needs to put all its cash back to work like the Whole Foods acquisition. Will definitely hold it. A very rich valuation, so he limits his holding to 3%.

WEAK BUY

He prefers to make his call based on the 5-year chart. It has been in a healthy up channel, but he thinks it is over-bought. It will likely correctly down soon. The double-top in the Nasdaq could also signal a pause in the price strength. Be patient.

BUY ON WEAKNESS

It trades at a very high multiple. Amazon is only 20% of the online business and there's lot of global growth for it. Buy the dips. They're expanding quickly into many areas. Good and bad: Jeff Bezos reinvests all the revenues in trying new areas--he's innovative. He's made strategic acquisitions like Whole Foods. Also, there's a whole generation that wants to--and will--do everything online.

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