NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

245.34
-1.70 (0.69%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
1599 watching
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

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Consensus
Hold
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Valuation
Fair Value
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PARTIAL SELL

The last FANG stock that's still rising. Lock in some profits and see how the rest of your shares do. If there's a bear market, because this will go down, because its valuation is very high.

BUY

He continues to recommend holding this. They are changing how things are done in the world. They have above 20% ROE and growth in revenues. They recommend it as a buy.

BUY

All tech HAS pulled back in the past two weeks. It's a secular leader in a secular theme. Give it the benefit of the doubt. Amazon is nowhere close to stopping its momentum.

PARTIAL SELL

He sold it this summer due to FANG concerns. It's had a great run in recent years. He had feared it could fall below $1,800, though a push to the upside is still possible. Maybe sell half and put a stop at the current level.

DON'T BUY

AMAZON or GOOGLE? Neither. As a value investor, he can't justify the high valuations of the FANG stocks. Value will become more important in the coming years. Momentum has had its day. These stocks can be vulnerable.

DON'T BUY

It is a great company. He is a value investor so does not over pay for what people are predicting in the future. They have razor thin margins. He thinks today the company has to be perfect going forward to justify this price.

COMMENT

Amazing company to watch to see how it went from selling books to basically everything and eventually run everything given the way it goes. As long as the investors agree with management to look at growth as opposed to short-term earnings and cash flow then they will continue to execute their strategy and disrupt areas. He thinks that a risk is if they fail in one or two areas they enter. That would be the time to take a second look.

COMMENT

She is a value-based investor and it is hard to justify the valuation of Amazon at this level. Everyone who has owned Amazon has done well. The company keeps finding new areas to grow into, which is essential for a momentum-driven stock.

BUY

In the short term, their earnings will be the biggest factor to watch. He would consider getting into it before the earnings report. Longer term, it is a great holding as it is a real “interrupting” company.

WATCH

This is the iconic company of the 21st century. You can't have a discussion about retail without talking about Amazon. However, the debate inside his company is whether this great company is a great stock. It is hard to measure its profitability now and in its future, and therefore hard to determine whether its price is high or low. They don't make a profit, they may never pay dividends or buy back shares. Normally, shareholders buy a stock to gain a piece of the company's profits, which come back to the shareholder in some way. Amazon operates outside of this model. The jury is out, for him, as to whether this is a good stock or not.

BUY

Has a magnificent valuation, over 22 times book value, with a PE of 104. This is practically a dead giveaway on the street. $1500 would be a sell signal but it could have an upside of $1900. It has had some spectacular wipeouts along the way since inception. The stock comes back quite quickly and then it drives on. At some point it will wipe out but it is destroying the retail industry right now. He thinks the growth will continue right now.

HOLD

This is his largest position in the portfolio. His target price is $1875 over the next 12 months. This is the poster child for consumer services. They had great Q1 earnings including cloud applications. Amazon web-services owns 70-75% of the cloud services sector he estimates, which acts as a great cash cow.

DON'T BUY

The hype around this company is disconcerting. He wonders if they will be able to execute on what they promise. At these valuations, it is not something he would recommend to clients. A company this big will have a very difficult time doubling in value. Market cap is $780 billion – bigger than the Swedish GDP.

BUY

There are many strong catalysts going forward: their Cloud, Amazon Prime and, especially now, advertising segments. A solid stock.

BUY

Continue to hold it. It has been a rocket of a stock. You could take a little profit of 5% whenever it makes you 20%. There is a moat they are creating across North America. They get products from the manufacturer to the consumer and take out several middle men who each take 20% margin, saving the consumer money. They have a vast number of prime members who get music and movies from them. The company is doing good things. They are getting into advertizing. Alexa will understand how you live and work. You would see massive earnings if they pulled out all their cap-X.

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