Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

266.43

+10.17 (3.97%)

as of Aug 28, 2026, 8:00:00 pm Market Open.

1603 watching

Investor Insights

Aug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

Consensus

Buy

Valuation

Fair Value

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BUY

Buy more after today's sell-off? Yes, if you believe in the business and its long-term merits. The valuation is high, but this is a 10-20-year business to own. They dominant online retailing and data storage. A high-quality company. If you buy it, buy it gradually to be safe. Don't time the bottom.

PARTIAL BUY

They've corrected lately. Valuations are decent now, so you can peck away at it. Be tactical, considering the holiday shopping season, which he thinks will be decent. But don't go full-bore on this.

BUY

A great growth company. You're buying the stock on very high earnings, 40-50x. If you own this, you will grow with it, but expect a lot of volatility, and it can pull back as much as 50%. He can't say whether now is a bottom, but in 3-5 years you'll be happy to own this.

DON'T BUY

You think you want to own this because they are ubiquitous, but Amazon doesn't offer enough information for investors. Look at other tech companies like Apple, Intel, Google or Facebook--lots of choice. Their growth is impressive, but not enough info.

TOP PICK

He bought during the recent correction. A global brand name with 100 million users and still growing. Their cloud segment is still rising. More internet users are coming from developing markets, so the runway for growth is still strong. Amazon is way ahead any competitors. Trading at 75x earnings isn't cheap but 50% long-term growth rate. (Analysts’ price target is $2132.23)

TOP PICK

The recent pullback is a great entry point. It is at a key support level. They continue to seek out new markets, looking to bring technology to add efficiency. You have to have this in your portfolio. Yield 0%. (Analysts’ price target is $2132.23)

PARTIAL BUY

You can buy an initial half-position now. Id it doubles, don't buy more. If it comes down, buy more. Has had wild price swings lately. Online revenue is growing 17%. They're trying to expand outside the U.S. but face rivals. They also face competition from MSFT in cloud services and now from IBM with their Red Hat purchase. Be careful with Amazon. This could easily fall 30%, so own half a position now.

TOP PICK

Down 25% over the last month, he now has added to make this the largest holding in his portfolio. His price target is $2132. He has owned it since he started the fund six years ago. This is a fantastic opportunity as the company raises prices in its competitive advantage areas and becomes more price conscious in the more competitive ones. Yield 0%. (Analysts’ price target is $2135.38)

DON'T BUY

They've had a rough few days after reporting last week. They're starting to report earnings regularly, so investors can now put multiples on them. Their 56x 2019 earnings are too rich for him. It's trading at 19x book. A great company and will do very well across different ventures. Still too pricey for him, but it's getting reasonable.

BUY

This is for growth-oriented investors that look into the future. The company is still rolling up industry after industry after industry. Now the largest company in the world by market cap. Jeff Bezos is young. He thinks that he will drive the company to highs that we are yet to see. They are competing in the computer space.

PARTIAL SELL

The last FANG stock that's still rising. Lock in some profits and see how the rest of your shares do. If there's a bear market, because this will go down, because its valuation is very high.

BUY

He continues to recommend holding this. They are changing how things are done in the world. They have above 20% ROE and growth in revenues. They recommend it as a buy.

BUY

All tech HAS pulled back in the past two weeks. It's a secular leader in a secular theme. Give it the benefit of the doubt. Amazon is nowhere close to stopping its momentum.

PARTIAL SELL

He sold it this summer due to FANG concerns. It's had a great run in recent years. He had feared it could fall below $1,800, though a push to the upside is still possible. Maybe sell half and put a stop at the current level.

DON'T BUY

AMAZON or GOOGLE? Neither. As a value investor, he can't justify the high valuations of the FANG stocks. Value will become more important in the coming years. Momentum has had its day. These stocks can be vulnerable.

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