Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

253.71

+2.52 (1.00%)

as of Sep 18, 2026, 8:00:00 pm Market Open.

1604 watching

TOP PICK

They have a great money making machine of Amazon web services. They spread that money to other businesses. Not expensive with a PEG ratio of 1.78. (Analysts’ price target is $2125.38)

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DON'T BUY

It's done very well. It's a valuation call and she can't justify it as a value investor. Their online sales subsidize their other operations, though their cloud is doing well (she prefers MSFT in cloud, though). The valuation is too high for her. Any stumble will be great.

BUY

Revenues estimated to be $275 billion this year. $500 billion estimated by 2023. Trading at 67 forward earnings. Not totally dependent on the retail side, their cloud service is growing. He likes the name. They have a huge runaway fro growth.

BUY

Still below its highs. When it broke out it was the time to buy. He think it is a phenomenal company. The speed at which they move nobody understands. Higher on the risk spectrum.

BUY

He thinks it is one of the most interesting, disruptive companies of our time. their GMV (gross merchandise volume) is at $280 billion. Their cloud business continues to growth. He doesn't know anybody that doesn't buy online. Valuation has been coming down. He is modeling 35% growth for the EPS.

BUY

A 3-5 year hold? Yes. It'll be volatile though. Its growth prospects are strong in cloud and not just online retail. He's bullish.

DON'T BUY

Would the technicals be the same as the fundamentals? Stocks follow earnings, but there's also expectations built into stocks and that's tech analysis. Amazon's PE is very high, though he doesn't talk about PE much as a tech analysis guy. Amazon was overbought in 2018 and is trying to base, yet hasn't broken out. He's lukewarm about Amazon.

BUY ON WEAKNESS

He would love to see it pullback to about $1369 to become a buyer. He thinks there will be plenty of opportunity to buy it this year. Explicit photos aside.

PARTIAL SELL

They dominate cloud, online retailing and other areas and now getting into streaming. Boasts a loyal user base. A remarkable company. Look past the valuation and remember that they are reinvesting their revenue for the future. Don't buy a huge position, because the valuation is high. Google and Facebook have better valuations.

BUY ON WEAKNESS

At the right times when it dips you own it. There is a moat around it. Once you are in there it is your first place to go if you want something. They are entering credit cards in the US. It is growing subscriber bases. They are spending a lot on content, etc. They are a leader on the cloud. You buy the dips on stocks like this.

DON'T BUY

He thinks it is the best of the FAANG stocks. But a difficult one to value. He would never want to bet against them as they are eating the world. But having said that they can not keep on growing in the way yet have or they would own the entire retail world.

BUY

Trades at 70x forward earnings. Likes it. Online sales will continue to grow. But how fast are they growing their cloud and ad businesses? But it's one of the top FAANG stocks.

BUY

Price target of $2,150. It's a behemoth with diverse business streams and has a moat in the cloud space and e-commerce, because they started these businesses 10 years ago. Then, they keep reinvesting in them. They got a head start.

DON'T BUY

Their core business of boxing and shipping stuff is not making money. This is not why you buy AMZN-Q. It is because they are a disruptor. Buy it when it gets beaten silly. He would not touch it today. Below $1000 it might be a buy.

TOP PICK

A juggernaut that should be in any portfolio. The future is online. Amazon is 10x times bigger than its next competitor, and have a huge lead in web services, but are also hitting the gas in growing. They aren't resting on their laurels. The stock was beaten up in October, because they reduced their growth projections. It's on sale now at $1,500, not $2,000 just a few months ago. (Analysts’ price target is $2159.05)

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Amazon.com, Inc. (AMZN)