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TSE:SHOP

Shopify Inc. (SHOP.TO)

152.71
-5.78 (3.65%)
as of Jun 17, 2026, 8:00:00 pm Market Open.
983 watching
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Investor Insights
star iconJun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. has garnered mixed opinions from analysts, with many acknowledging its potential in the e-commerce and AI sectors while expressing concern over its high valuation. The stock has typically traded at elevated price-to-earnings ratios, leading to a general consensus that it remains pricey despite recent volatility. While some experts see opportunities for growth in Shopify's business model and innovation, especially in catering to larger enterprises, others warn of the inherent risks tied to economic shifts affecting small businesses—the company's primary clientele. Analysts are divided on whether now represents a good entry point or if further downside is expected. The tech landscape, particularly software stocks, has faced significant scrutiny due to fears surrounding AI, complicating the outlook for Shopify's valuation.

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Consensus
Mixed
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Valuation
Overvalued
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BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

SHOP reported EPS of 26c beating estimates of 20c and growing from 14c in the year prior. Revenue was $2.05B growing 21% (or 25% adjusting for the sale of the logistics business) year-over-year and beating estimates of $2.01B. Q3 revenue growth forecast is in the low-to-mid 20% range where analysts projected $2B (approx 17% growth). Gross Merchandise Volume (GMV) increased 22% to $67.2B. Merchant solutions increased 19% (to $1.5B) and subscription solutions increased 27% (to $563M) year-over-year. MRR increased 25% to $169M, driven by growth in merchants. Gross profit dollars grew 25% to $1.0B. Gross margin for the quarter was 51.1% compared to 49.3%. Free cash flow margin was 16% compared to 6% a year prior. This was a good 'get-right' quarter for SHOP following the prior weakness. Growth was driven by higher GMV, increased merchants, and increased penetration of Shopify Payments while profitability continued to expand. Guidance met expectations as well and we are happy with the results.  
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HOLD

Canada is a good place to build a tech company, not to sustain it. Doesn't know why. SHOP has seen a sort of comeback lately. Brick and mortar will have a slow recovery, so SHOP's core e-business will continue to do well, but the initial excitement is over. But it's safe to hold onto it.

SELL

Going through more of a competitive challenge than historically. Over the next several years, e-commerce is getting more competitive with Shein and Temu. These 2, as well as ETSY, have been a big headwind for SHOP. 

A lot of small businesses in China were drop-shipping from China, using SHOP as the intermediary. But now they don't have to do that, as they can drop-ship directly. He likes AMZN in the space.

WEAK BUY

Likes it here, but they have to prove themselves. They missed a couple of times on earnings. 12-month price target of $105.

PAST TOP PICK
(A Top Pick Jul 25/23, Up 2%)

Will continue to own shares. Awaiting upcoming earnings results (expected to be strong). Recent market selloffs will be temporary. A good long term investment. 

DON'T BUY

Wonderful business. Great software that lets everyone be an online retailer. Doesn't see those tailwinds going in the other direction. As more people become online retailers, SHOP will be able to take a nice percentage of the assets. Did right by cost cutting, focusing on profitability, and so stock's picked up lately.

Hard to tell if it's worth the valuation. You can come up with a lot of scenarios where it makes a huge amount of money in the next 5-10 years, but he's not willing to pay up until he sees evidence of that.

See his Top Picks.

DON'T BUY

Hefty valuation. He tends to look to the US for tech names, that's where the leadership is. 62x forward earnings, 9.4x price to sales. Chart is concerning, as stock price is below 200-day MA, even though that average has been trending higher. Competitive pressure. 

Depends on small and medium businesses, which tend to be more affected by any bumps in the economic landscape. Plus, though diversified outside Canada, a lot of revenue comes from Canada, where we see some softening in the economy.

TOP PICK
Biggest drag on the TSX this year.

Stock's been re-rated by Bay Street and Wall Street. A lot of the worst has been priced in. Well run. Can control margins, so earnings and profits can get better. Expectations are so low, downside has been mitigated and even a marginal beat could make the stock really move. No dividend.

Valuation does matter, and it's now more digestible given where the stock price is.

(Analysts’ price target is $104.33)
DON'T BUY

Big tumble recently. Priced for perfection at 100x earnings, so everything better go well. Forecast for growth was light, from low 20s to 18%, enough to knock it down dramatically. Still expensive at 12x revenue.

Many other companies growing in high teens that you can buy for much more attractive valuations.

DON'T BUY

Valuation's a bit rich for his models, 61x forward PE. Trading below 200-day MA on tough news in May. Shows that there's little margin for error in some of the high-flying tech stocks.

200-day is starting to flatten. Price to sales is about twice that of the S&P. Exciting, 35% growth rate, but you're paying a premium.

WAIT

Quarterly report caused stock to fall sharply. Fine in isolation, but didn't meet revenue growth expectations. Higher expenses. E-commerce model is not broken, it will be a leader. Hasn't found any buying support yet. He'd consider it on another 10-15% drop.

PAST TOP PICK
(A Top Pick Jul 25/23, Down 4%)

Recent earnings report not as good as expected. Despite pressure on share will continue to own shares. High growth company with strong margins. Operating margin slightly down, but trends are very strong. Excellent management team with good track record. 

HOLD

Likes its business, great setup. Stock's expensive. Q1 report is seeing a slowdown, and the market doesn't like that. Great brand and management. Will keep growing, just not at prior levels. Will be in the penalty box for a bit, needs to base for a good few months. If you hold, close your eyes and wait through the summer.

DON'T BUY

Huge beneficiary during pandemic, expanded, dialed back since then. His hesitation is that, going forward, omnichannel will be the way to go. Whereas SHOP is generally online only. Valuation is high, vulnerable on bad news (like today). But if the price were right, he'd take a look.

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