Summer Sale

50% off Premium Yearly

00days
00hrs
00mins
00secs

TSE:SHOP

Shopify Inc. (SHOP.TO)

205.63
+2.26 (1.11%)
as of Aug 21, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconAug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
review icon
Similar
MSTE,MSFT
DON'T BUY

It's been volatile, especially off the August lows, and is trying to recover. Their last earnings beat. She sees 5.5% upside and scores only 1/10 in value and 5/10 for fundamentals. 

WAIT

E-commerce in a box, turnkey solutions. Getting better and better. Tremendous competitive moat. Monster grower of revenue and gross merchandise value, consistently at a high rate. Big moves can accompany earnings releases, so he'd wait to add. Hold for the long haul.

Tremendously creative people who keep finding ways to create value for merchants. Spends lots on R&D to do this.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

SHOP reports November 12th pre-market. Estimates call for Revenue of C$2.94B and EPS of 38c. We think the stock has good potential to beat these estimates somewhat given pricing changes and resilience with consumer and e-commerce demand. There are some mixed views on the latter two factors however, so we are cautiously optimistic given some of the volatility that SHOP saw earlier on in the year. Risks are a slow down in consumer and economic conditions as well as any margin pressures. SHOP has previously been punished for declines in guidance on margins, so improving profitability is something that the market is demanding. Catalysts for growth are increasing the number of merchants on SHOP's platform, having more merchants upgrade their subscription tier, and increasing GMV. We also think that the growth in the offline B2B transaction side of the business could be a catalyst to drive the stock higher. 
Unlock Premium - Try 5i Free  

COMMENT

He owns it in the aggressive platform. They also have a more conservative equity platform. He bought it on the trend line. It is coming into its old high which is a point of resistance. It is OK but don't buy today.

BUY ON WEAKNESS
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

SHOP is trading at 11.1x Forward Price/Sales. It is not cheap, but the valuation has come down to a more reasonable range for a high-quality name. The company is at the tipping point of being profitable. Stock-based compensation has been under control recently along with a healthy growth rate in its operating cash flows. SHOP seems to be on track to become a compounder again. Based on consensus estimates, it is expected to grow its revenue by more than 20% over the next few years. We think it is at a good price to add some here, but not too aggressively. We would be nimble to add to SHOP over time when opportunities present themselves. 
Unlock Premium - Try 5i Free  

BUY

He bought it during the August tech sell-off. They like their growth profile. Cash flow is breaking even. Expensive on sales and earnings bases, but less so now. Small vendors still need their services. Offers long-term growth with potential. 

DON'T BUY

Great run. If you believe that e-commerce retail has a lot of legs (which he does), there are other ways to express that view. SHOP is stuck in the middle. Doubled off bottom, but faces structural issues of having to go up-market to enterprise customers, and AMZN is already there.

Moving up from micro-merchant is easier said than done. Being the UI layer and the feature layer is the most vulnerable part of the value chain that is global e-commerce. Tactically, he'd own AMZN.

DON'T BUY

E-commerce will still grow, but this trades at a high 55x PE. Prefers Docebo, which he owns.

SELL

She took profits on the recent runup. She likes to take profits when she can and doesn't get greedy. Quite volatile. Value is 1/10. Great e-commerce platform. Loves the story, but out of upside runway for now. Be patient for a favourable entry point.

PARTIAL BUY

Seems to be on a roll. He owns just a bit of it, and would advise investors do the same. Earnings forecast of $2 by 2029. Great business, but trades at 50x earnings 5 years out, very expensive. 

SELL ON STRENGTH
Sell SHOP to buy AMZN?

More focused, pruned non-core assets, now more about cashflow and organic growth. Heading in the right direction. Leveraging partnership with AMZN. Comes down to valuation. Generates free cashflow, but not that much, so multiple is really high (about 2x that of AMZN).

Momentum is in its favour. Let it run a bit more. Use a stop loss if you want to transition out.

BUY
Growth not slowing as much as feared, stock's popping.

Core business is doing very, very well. Beat expectations, cashflow's doing better. Metrics are getting better, and these will drive the stock over the next several years. Covid growth wasn't "real". Higher interest rates hurt. Sold assets not related to core operations.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

SHOP reported EPS of 26c beating estimates of 20c and growing from 14c in the year prior. Revenue was $2.05B growing 21% (or 25% adjusting for the sale of the logistics business) year-over-year and beating estimates of $2.01B. Q3 revenue growth forecast is in the low-to-mid 20% range where analysts projected $2B (approx 17% growth). Gross Merchandise Volume (GMV) increased 22% to $67.2B. Merchant solutions increased 19% (to $1.5B) and subscription solutions increased 27% (to $563M) year-over-year. MRR increased 25% to $169M, driven by growth in merchants. Gross profit dollars grew 25% to $1.0B. Gross margin for the quarter was 51.1% compared to 49.3%. Free cash flow margin was 16% compared to 6% a year prior. This was a good 'get-right' quarter for SHOP following the prior weakness. Growth was driven by higher GMV, increased merchants, and increased penetration of Shopify Payments while profitability continued to expand. Guidance met expectations as well and we are happy with the results.  
Unlock Premium - Try 5i Free

HOLD

Canada is a good place to build a tech company, not to sustain it. Doesn't know why. SHOP has seen a sort of comeback lately. Brick and mortar will have a slow recovery, so SHOP's core e-business will continue to do well, but the initial excitement is over. But it's safe to hold onto it.

SELL

Going through more of a competitive challenge than historically. Over the next several years, e-commerce is getting more competitive with Shein and Temu. These 2, as well as ETSY, have been a big headwind for SHOP. 

A lot of small businesses in China were drop-shipping from China, using SHOP as the intermediary. But now they don't have to do that, as they can drop-ship directly. He likes AMZN in the space.

Showing 106 to 120 of 679 entries