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TSE:SHOP

Shopify Inc. (SHOP.TO)

205.63
+2.26 (1.11%)
as of Aug 21, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconAug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

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Consensus
Mixed
valuation icon
Valuation
Overvalued
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MSTE,MSFT
WEAK BUY

It should be okay. They used to grow at 70-80% annually, but now at 20%, but profitability is climbing. More a buy than a sell, but it's not cheap at 80-90x valuation. Are better choices out there.

TOP PICK

Largest tech stock in Canada with eCommerce service offering. Recurring revenue model with add "apps" + and financing options. Very sticky business model. Expecting higher earnings with divestment of fulfillment business. New management has focused on profitability. 48% growth in earnings expected in 2024. 33% price increase on subscription fees also adding to profits. 

PARTIAL BUY

Difficult to value in the short term, but overall a strong brand name and company. Valuation is very high, but earnings not steady. Company still proving itself. Very strong supplier of infrastructure in eCommerce space. Question of strength of business vs. stock performance. Value proposition of helping small business online - very attractive. 

WATCH

Known for growth, now #3 in Canada in terms of market cap. Likes the way it supports small businesses, critical for growth of our economy. Finally profitable during Covid, dropped since then. Extremely high multiple. He needs to see earnings grow towards stock price.

DON'T BUY

Price very volatile. Business that is hard to evaluate. Too early in business life to determine long term outlook. Return on capital is volatile. Founder led, but would pass at this time. Needs predictability at this time. 

HOLD

Hold on. 12-month price target of $84, still a bit of a runway. If it gets upwards of $80, you should probably trim. Mousetrap they have is excellent, and easy to move around. Skilled management. A gem in the Canadian market.

PARTIAL SELL

It trades at less than half its 2021 peak, but has been trending higher for the past 18 months, outpacing the S&P. Now, it's starting to struggle against the S&P and could be downside around $82. If you're unsure, sell half your holding.

WATCH

Transforming over the last year. More focused on profitable growth. Yesterday, reported robust topline growth, pretty reasonable growth in profits, yet stock down 10%. Why? Because it was priced to perfection, and results were below expectations.

Very constructive on operations. Not quite there on earnings potential and cashflow, but growth is quite strong. Very rich valuation, just below 15x revenue. Better growth opportunities with less valuation risk.

TRADE

He's trimmed. Fantastic Canadian company. Try picking it up in the low $70s, high $60s. He'd suggest selling some calls, as it's run up.

(Analysts’ price target is $74.00)
BUY ON WEAKNESS

Does not own shares, but share price has been growing steadily. Strong business, but valuation still seems high, so would wait for weakness before buying. 

BUY

Numbers improving on revenue, gross merchandising volumes, profits. Becoming more profitable. Total expenses as percentage of revenue has gone from 65% to 45%. E-commerce will continue to do well. Great company. Valuation an issue.

Unspecified

It has had a great run-up with revenue growing 24% this year and 20% next year. The business has three parts: point of sale, enterprise and international. Enterprise is a harder sell and the international component has only 4% of global e-commerce volume. It is trading at 14X sales and 140X this year's expected earnings so you could consider lightening your position.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

The Canadian tech giant recently made headlines when its merchants hit $4.1 billion in Black Friday sales, soaring 22% over last year and defying expectations of the consumer and the stock itself.

Once bigger than Royal Bank (in terms of market cap), Shopify shares plunged 75% from their all-time highs after the pandemic. Then, last spring the company cut 20% of its workforce and sold its logistics arm after buying it just the year before. Shopify also got rid of its warehouse and robotics company that it picked it up 2019.

BUY

Was a darling, then made some bad acquisitions. But they've added new board and executive members and backed out of logistics. This invited me to enter this name. He's been adding to this and is optimistic.

WATCH

Is volatile, too much for him. A great company that's made a great comeback. They cut back on spending and reduced jobs. Now a more mature company, but the PE remains rich. He's wait and see on this.

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