TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
979 watching
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Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP), a notable player in the tech and e-commerce sector, has garnered mixed reviews from experts. While many appreciate its robust business model and potential for growth, particularly through advancements in AI, concerns about its high valuation and earnings growth rate persist. Analysts point out its solid sales growth, yet the high price-to-earnings (PE) ratio, often cited around 60-90x, raises eyebrows regarding future earnings sustainability. Several reviews highlight Shopify's positioning amidst the volatility of the tech sector and the ongoing fears related to AI's impact on traditional software businesses. The general sentiment is that, despite being a leading company in e-commerce with a promising future, its valuation may deter cautious investors.

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Consensus
Mixed
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Valuation
Overvalued
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DON'T BUY

Price very volatile. Business that is hard to evaluate. Too early in business life to determine long term outlook. Return on capital is volatile. Founder led, but would pass at this time. Needs predictability at this time. 

HOLD

Hold on. 12-month price target of $84, still a bit of a runway. If it gets upwards of $80, you should probably trim. Mousetrap they have is excellent, and easy to move around. Skilled management. A gem in the Canadian market.

PARTIAL SELL

It trades at less than half its 2021 peak, but has been trending higher for the past 18 months, outpacing the S&P. Now, it's starting to struggle against the S&P and could be downside around $82. If you're unsure, sell half your holding.

WATCH

Transforming over the last year. More focused on profitable growth. Yesterday, reported robust topline growth, pretty reasonable growth in profits, yet stock down 10%. Why? Because it was priced to perfection, and results were below expectations.

Very constructive on operations. Not quite there on earnings potential and cashflow, but growth is quite strong. Very rich valuation, just below 15x revenue. Better growth opportunities with less valuation risk.

TRADE

He's trimmed. Fantastic Canadian company. Try picking it up in the low $70s, high $60s. He'd suggest selling some calls, as it's run up.

(Analysts’ price target is $74.00)
BUY ON WEAKNESS

Does not own shares, but share price has been growing steadily. Strong business, but valuation still seems high, so would wait for weakness before buying. 

BUY

Numbers improving on revenue, gross merchandising volumes, profits. Becoming more profitable. Total expenses as percentage of revenue has gone from 65% to 45%. E-commerce will continue to do well. Great company. Valuation an issue.

Unspecified

It has had a great run-up with revenue growing 24% this year and 20% next year. The business has three parts: point of sale, enterprise and international. Enterprise is a harder sell and the international component has only 4% of global e-commerce volume. It is trading at 14X sales and 140X this year's expected earnings so you could consider lightening your position.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

The Canadian tech giant recently made headlines when its merchants hit $4.1 billion in Black Friday sales, soaring 22% over last year and defying expectations of the consumer and the stock itself.

Once bigger than Royal Bank (in terms of market cap), Shopify shares plunged 75% from their all-time highs after the pandemic. Then, last spring the company cut 20% of its workforce and sold its logistics arm after buying it just the year before. Shopify also got rid of its warehouse and robotics company that it picked it up 2019.

BUY

Was a darling, then made some bad acquisitions. But they've added new board and executive members and backed out of logistics. This invited me to enter this name. He's been adding to this and is optimistic.

WATCH

Is volatile, too much for him. A great company that's made a great comeback. They cut back on spending and reduced jobs. Now a more mature company, but the PE remains rich. He's wait and see on this.

SELL

After its run, he sold and used proceeds to buy CSU.

WATCH

The margins have improved a lot and it is expanding internationally. At 11 X sales it has a high valuation along with a slowing growth rate. It wants to get into the enterprise market but it will take a while and its clients may not want or need comprehensive solutions.

BUY

Has a sticky recurring revenue business in their e-commerce enablement business, plus they can upsell through ancillary services like shipping.  A secular growth company with high valuations and volatility, but expects it to grow dynamically. Likes the asset-lite model of trimming the executive board. He keeps adding to this.

DON'T BUY

$22.82 is his model price. He predicts SHOP will test $64.80, a stop. If it falls below that, sell. Maybe this is a trade. Doesn't sell upside.

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