TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
979 watching
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Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

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Consensus
Cautious
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Valuation
Overvalued
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Similar
AMZN
Unspecified

It is a little expensive but profitability is coming up fast along with rising margins. It is now focusing on making money and has millions of customers on its platform. If you own it keep holding since the trend of the past 18 months should continue.

PARTIAL BUY

Does not own shares in business. Would prefer Amazon. Company does not have diversified earnings stream. Move into social media commerce will provide growth - but hard to determine outlook of this sales channel. Strong company, but not good enough to buy shares in.

COMMENT

He hasn't owned it in its recent journey. He has witnessed the burning of so many great Canadian tech companies and this has been an issue with him. He prefers U.S. counterparts in technology. SHOP could be the exception though. He likes the retail and online shopping space.

WAIT

Q3 nice beat across the board. So many different ways to grow this company. So pricey. Need to use the chart to figure out when to buy. Dangerous to be out of it, but you don't want to buy close to its highs.

On down days, write puts to get it at a lower price. In the new year, you'll probably get a better chance to buy. At that time, money will probably flow from the high flyers into the more beaten-up names like the telcos, so the pricier names will come down a bit.

WATCH

Became really focused on fundamentals. As a cashflow investor, that's what you like to see. Cashflows and margins have been improving. Valuation is the sticking point. Well run, but too rich for cashflows it's generating. He watches it and its free cashflow yield.

SELL ON STRENGTH

E-commerce remains strong, so the stock has had a good recent few months. But the valuation is too high. Take profits, if you own.

PARTIAL SELL

It has almost doubled since the summer and this doesn't justify the improvement in guidance. It is trading at over 100X next year's earnings with 22% revenue growth for the next year. A number of stocks have run ahead of their fundamentals including Shopify. It is time to take some money off the table.

BUY
Is uptrend seasonal or long term?

From late 2022, you can see the breakout of the positive band. Technically, you can't deny that it's a good setup. From a seasonal perspective, tends to perform well this time of year. Can also do well into April.

HOLD

Not buying in this range. Likes the story for the longer term. Reminds him so much of AMZN 5-7 years ago, with sales still growing and profitability starting to increase. Now a lot of the earnings are flowing to the bottom line. 

Last quarter shows that earnings growth is accelerating. Valuation at 10x revenue not as excessive as it's been. Strong  momentum. Still a dominant player in an area of the industry where there's still not a lot of competition.

BUY

Rising in the RSI rankings, which means its price has been improving and it's winning the head-to-head battles against other senior Canadian stocks. Retailers in general have been doing well. Broken out, acting extremely well.

BUY

Strong company with good outlook. Stock has a lot of upside. Trading at premium so would recommend holding for the long term. Founder led with a large amount of skin in the game. 

DON'T BUY

It's been volatile, especially off the August lows, and is trying to recover. Their last earnings beat. She sees 5.5% upside and scores only 1/10 in value and 5/10 for fundamentals. 

WAIT

E-commerce in a box, turnkey solutions. Getting better and better. Tremendous competitive moat. Monster grower of revenue and gross merchandise value, consistently at a high rate. Big moves can accompany earnings releases, so he'd wait to add. Hold for the long haul.

Tremendously creative people who keep finding ways to create value for merchants. Spends lots on R&D to do this.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

SHOP reports November 12th pre-market. Estimates call for Revenue of C$2.94B and EPS of 38c. We think the stock has good potential to beat these estimates somewhat given pricing changes and resilience with consumer and e-commerce demand. There are some mixed views on the latter two factors however, so we are cautiously optimistic given some of the volatility that SHOP saw earlier on in the year. Risks are a slow down in consumer and economic conditions as well as any margin pressures. SHOP has previously been punished for declines in guidance on margins, so improving profitability is something that the market is demanding. Catalysts for growth are increasing the number of merchants on SHOP's platform, having more merchants upgrade their subscription tier, and increasing GMV. We also think that the growth in the offline B2B transaction side of the business could be a catalyst to drive the stock higher. 
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COMMENT

He owns it in the aggressive platform. They also have a more conservative equity platform. He bought it on the trend line. It is coming into its old high which is a point of resistance. It is OK but don't buy today.

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