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TSE:SHOP

Shopify Inc. (SHOP.TO)

152.71
-5.78 (3.65%)
as of Jun 17, 2026, 8:00:00 pm Market Open.
983 watching
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Investor Insights
star iconJun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. has garnered mixed opinions from analysts, with many acknowledging its potential in the e-commerce and AI sectors while expressing concern over its high valuation. The stock has typically traded at elevated price-to-earnings ratios, leading to a general consensus that it remains pricey despite recent volatility. While some experts see opportunities for growth in Shopify's business model and innovation, especially in catering to larger enterprises, others warn of the inherent risks tied to economic shifts affecting small businesses—the company's primary clientele. Analysts are divided on whether now represents a good entry point or if further downside is expected. The tech landscape, particularly software stocks, has faced significant scrutiny due to fears surrounding AI, complicating the outlook for Shopify's valuation.

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Consensus
Mixed
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Valuation
Overvalued
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HOLD

Not buying in this range. Likes the story for the longer term. Reminds him so much of AMZN 5-7 years ago, with sales still growing and profitability starting to increase. Now a lot of the earnings are flowing to the bottom line. 

Last quarter shows that earnings growth is accelerating. Valuation at 10x revenue not as excessive as it's been. Strong  momentum. Still a dominant player in an area of the industry where there's still not a lot of competition.

BUY

Rising in the RSI rankings, which means its price has been improving and it's winning the head-to-head battles against other senior Canadian stocks. Retailers in general have been doing well. Broken out, acting extremely well.

BUY

Strong company with good outlook. Stock has a lot of upside. Trading at premium so would recommend holding for the long term. Founder led with a large amount of skin in the game. 

DON'T BUY

It's been volatile, especially off the August lows, and is trying to recover. Their last earnings beat. She sees 5.5% upside and scores only 1/10 in value and 5/10 for fundamentals. 

WAIT

E-commerce in a box, turnkey solutions. Getting better and better. Tremendous competitive moat. Monster grower of revenue and gross merchandise value, consistently at a high rate. Big moves can accompany earnings releases, so he'd wait to add. Hold for the long haul.

Tremendously creative people who keep finding ways to create value for merchants. Spends lots on R&D to do this.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

SHOP reports November 12th pre-market. Estimates call for Revenue of C$2.94B and EPS of 38c. We think the stock has good potential to beat these estimates somewhat given pricing changes and resilience with consumer and e-commerce demand. There are some mixed views on the latter two factors however, so we are cautiously optimistic given some of the volatility that SHOP saw earlier on in the year. Risks are a slow down in consumer and economic conditions as well as any margin pressures. SHOP has previously been punished for declines in guidance on margins, so improving profitability is something that the market is demanding. Catalysts for growth are increasing the number of merchants on SHOP's platform, having more merchants upgrade their subscription tier, and increasing GMV. We also think that the growth in the offline B2B transaction side of the business could be a catalyst to drive the stock higher. 
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COMMENT

He owns it in the aggressive platform. They also have a more conservative equity platform. He bought it on the trend line. It is coming into its old high which is a point of resistance. It is OK but don't buy today.

BUY ON WEAKNESS
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

SHOP is trading at 11.1x Forward Price/Sales. It is not cheap, but the valuation has come down to a more reasonable range for a high-quality name. The company is at the tipping point of being profitable. Stock-based compensation has been under control recently along with a healthy growth rate in its operating cash flows. SHOP seems to be on track to become a compounder again. Based on consensus estimates, it is expected to grow its revenue by more than 20% over the next few years. We think it is at a good price to add some here, but not too aggressively. We would be nimble to add to SHOP over time when opportunities present themselves. 
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BUY

He bought it during the August tech sell-off. They like their growth profile. Cash flow is breaking even. Expensive on sales and earnings bases, but less so now. Small vendors still need their services. Offers long-term growth with potential. 

DON'T BUY

Great run. If you believe that e-commerce retail has a lot of legs (which he does), there are other ways to express that view. SHOP is stuck in the middle. Doubled off bottom, but faces structural issues of having to go up-market to enterprise customers, and AMZN is already there.

Moving up from micro-merchant is easier said than done. Being the UI layer and the feature layer is the most vulnerable part of the value chain that is global e-commerce. Tactically, he'd own AMZN.

DON'T BUY

E-commerce will still grow, but this trades at a high 55x PE. Prefers Docebo, which he owns.

SELL

She took profits on the recent runup. She likes to take profits when she can and doesn't get greedy. Quite volatile. Value is 1/10. Great e-commerce platform. Loves the story, but out of upside runway for now. Be patient for a favourable entry point.

PARTIAL BUY

Seems to be on a roll. He owns just a bit of it, and would advise investors do the same. Earnings forecast of $2 by 2029. Great business, but trades at 50x earnings 5 years out, very expensive. 

SELL ON STRENGTH
Sell SHOP to buy AMZN?

More focused, pruned non-core assets, now more about cashflow and organic growth. Heading in the right direction. Leveraging partnership with AMZN. Comes down to valuation. Generates free cashflow, but not that much, so multiple is really high (about 2x that of AMZN).

Momentum is in its favour. Let it run a bit more. Use a stop loss if you want to transition out.

BUY
Growth not slowing as much as feared, stock's popping.

Core business is doing very, very well. Beat expectations, cashflow's doing better. Metrics are getting better, and these will drive the stock over the next several years. Covid growth wasn't "real". Higher interest rates hurt. Sold assets not related to core operations.

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