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TSE:SHOP

Shopify Inc. (SHOP.TO)

205.63
+2.26 (1.11%)
as of Aug 21, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconAug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
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BUY

One of only Canadian holdings. Very strong eCommerce company. Founder led which is a great sign. Unsure on how A.I. will impact business. Will continue to own shares. 

BUY

In his momentum mandate. E-commerce turnkey solution for small- and medium-sized businesses. Biggest market share in e-commerce enablement. E-commerce will continue to take market share from bricks and mortar. As it expands capabilities, "take rate" will grow faster. Timely time to own.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

Nothing has changed from our view.  As mentioned in a prior question, yesterdat nearly every growth stock got hit. Bond yields moved higher which put investors in a 'risk off' mood. We would still consider SHOP a premier CanadIan growth stock. 
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DON'T BUY

Wonderfully run, a Canadian success story, but its forward PE is too high (80x or 90x). SHOP can continue growing at a 20-30% clip and eventually earnings will catch up. But this doesn't provide enough of a margin of safety for a value investor like him.

Unspecified

It is a little expensive but profitability is coming up fast along with rising margins. It is now focusing on making money and has millions of customers on its platform. If you own it keep holding since the trend of the past 18 months should continue.

PARTIAL BUY

Does not own shares in business. Would prefer Amazon. Company does not have diversified earnings stream. Move into social media commerce will provide growth - but hard to determine outlook of this sales channel. Strong company, but not good enough to buy shares in.

COMMENT

He hasn't owned it in its recent journey. He has witnessed the burning of so many great Canadian tech companies and this has been an issue with him. He prefers U.S. counterparts in technology. SHOP could be the exception though. He likes the retail and online shopping space.

WAIT

Q3 nice beat across the board. So many different ways to grow this company. So pricey. Need to use the chart to figure out when to buy. Dangerous to be out of it, but you don't want to buy close to its highs.

On down days, write puts to get it at a lower price. In the new year, you'll probably get a better chance to buy. At that time, money will probably flow from the high flyers into the more beaten-up names like the telcos, so the pricier names will come down a bit.

WATCH

Became really focused on fundamentals. As a cashflow investor, that's what you like to see. Cashflows and margins have been improving. Valuation is the sticking point. Well run, but too rich for cashflows it's generating. He watches it and its free cashflow yield.

SELL ON STRENGTH

E-commerce remains strong, so the stock has had a good recent few months. But the valuation is too high. Take profits, if you own.

PARTIAL SELL

It has almost doubled since the summer and this doesn't justify the improvement in guidance. It is trading at over 100X next year's earnings with 22% revenue growth for the next year. A number of stocks have run ahead of their fundamentals including Shopify. It is time to take some money off the table.

BUY
Is uptrend seasonal or long term?

From late 2022, you can see the breakout of the positive band. Technically, you can't deny that it's a good setup. From a seasonal perspective, tends to perform well this time of year. Can also do well into April.

HOLD

Not buying in this range. Likes the story for the longer term. Reminds him so much of AMZN 5-7 years ago, with sales still growing and profitability starting to increase. Now a lot of the earnings are flowing to the bottom line. 

Last quarter shows that earnings growth is accelerating. Valuation at 10x revenue not as excessive as it's been. Strong  momentum. Still a dominant player in an area of the industry where there's still not a lot of competition.

BUY

Rising in the RSI rankings, which means its price has been improving and it's winning the head-to-head battles against other senior Canadian stocks. Retailers in general have been doing well. Broken out, acting extremely well.

BUY

Strong company with good outlook. Stock has a lot of upside. Trading at premium so would recommend holding for the long term. Founder led with a large amount of skin in the game. 

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