TSE:SHOP

Shopify Inc. (SHOP.TO)

176.57
+3.06 (1.76%)
as of Jul 13, 2026, 8:00:00 pm Market Open.
980 watching
0
Investor Insights
star iconJul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

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Consensus
Cautious
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Valuation
Overvalued
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AMZN
WAIT

Quarterly report caused stock to fall sharply. Fine in isolation, but didn't meet revenue growth expectations. Higher expenses. E-commerce model is not broken, it will be a leader. Hasn't found any buying support yet. He'd consider it on another 10-15% drop.

PAST TOP PICK
(A Top Pick Jul 25/23, Down 4%)

Recent earnings report not as good as expected. Despite pressure on share will continue to own shares. High growth company with strong margins. Operating margin slightly down, but trends are very strong. Excellent management team with good track record. 

HOLD

Likes its business, great setup. Stock's expensive. Q1 report is seeing a slowdown, and the market doesn't like that. Great brand and management. Will keep growing, just not at prior levels. Will be in the penalty box for a bit, needs to base for a good few months. If you hold, close your eyes and wait through the summer.

DON'T BUY

Huge beneficiary during pandemic, expanded, dialed back since then. His hesitation is that, going forward, omnichannel will be the way to go. Whereas SHOP is generally online only. Valuation is high, vulnerable on bad news (like today). But if the price were right, he'd take a look.

BUY

Recent pullback was a good opportunity to buy. Recent uptrend is good for investors. From a technical perspective - good time to buy. 

BUY

Expecting eCommerce strength to continue. Would recommend buying stock. Expecting further gains in the stock towards $150-$200/share. Support level appears around $100 per share. Very good management team that is founder led. 

BUY

Secular tailwind is rising adoption of e-commerce. "E-commerce in a box" for small outfits. Increasingly larger enterprise customers. Shifted to a less capital-intensive strategy. Earnings reports are usually a catalyst. Continues to roll out ancillary offerings, which increase take rate. Pullback is a buyable dip.

WEAK BUY

It should be okay. They used to grow at 70-80% annually, but now at 20%, but profitability is climbing. More a buy than a sell, but it's not cheap at 80-90x valuation. Are better choices out there.

TOP PICK

Largest tech stock in Canada with eCommerce service offering. Recurring revenue model with add "apps" + and financing options. Very sticky business model. Expecting higher earnings with divestment of fulfillment business. New management has focused on profitability. 48% growth in earnings expected in 2024. 33% price increase on subscription fees also adding to profits. 

PARTIAL BUY

Difficult to value in the short term, but overall a strong brand name and company. Valuation is very high, but earnings not steady. Company still proving itself. Very strong supplier of infrastructure in eCommerce space. Question of strength of business vs. stock performance. Value proposition of helping small business online - very attractive. 

WATCH

Known for growth, now #3 in Canada in terms of market cap. Likes the way it supports small businesses, critical for growth of our economy. Finally profitable during Covid, dropped since then. Extremely high multiple. He needs to see earnings grow towards stock price.

DON'T BUY

Price very volatile. Business that is hard to evaluate. Too early in business life to determine long term outlook. Return on capital is volatile. Founder led, but would pass at this time. Needs predictability at this time. 

HOLD

Hold on. 12-month price target of $84, still a bit of a runway. If it gets upwards of $80, you should probably trim. Mousetrap they have is excellent, and easy to move around. Skilled management. A gem in the Canadian market.

PARTIAL SELL

It trades at less than half its 2021 peak, but has been trending higher for the past 18 months, outpacing the S&P. Now, it's starting to struggle against the S&P and could be downside around $82. If you're unsure, sell half your holding.

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