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TSE:SHOP

Shopify Inc. (SHOP.TO)

205.63
+2.26 (1.11%)
as of Aug 21, 2026, 8:00:00 pm Market Open.
979 watching
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Investor Insights
star iconAug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

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Consensus
Mixed
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Valuation
Overvalued
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MSTE,MSFT
WEAK BUY

Likes it here, but they have to prove themselves. They missed a couple of times on earnings. 12-month price target of $105.

PAST TOP PICK
(A Top Pick Jul 25/23, Up 2%)

Will continue to own shares. Awaiting upcoming earnings results (expected to be strong). Recent market selloffs will be temporary. A good long term investment. 

DON'T BUY

Wonderful business. Great software that lets everyone be an online retailer. Doesn't see those tailwinds going in the other direction. As more people become online retailers, SHOP will be able to take a nice percentage of the assets. Did right by cost cutting, focusing on profitability, and so stock's picked up lately.

Hard to tell if it's worth the valuation. You can come up with a lot of scenarios where it makes a huge amount of money in the next 5-10 years, but he's not willing to pay up until he sees evidence of that.

See his Top Picks.

DON'T BUY

Hefty valuation. He tends to look to the US for tech names, that's where the leadership is. 62x forward earnings, 9.4x price to sales. Chart is concerning, as stock price is below 200-day MA, even though that average has been trending higher. Competitive pressure. 

Depends on small and medium businesses, which tend to be more affected by any bumps in the economic landscape. Plus, though diversified outside Canada, a lot of revenue comes from Canada, where we see some softening in the economy.

TOP PICK
Biggest drag on the TSX this year.

Stock's been re-rated by Bay Street and Wall Street. A lot of the worst has been priced in. Well run. Can control margins, so earnings and profits can get better. Expectations are so low, downside has been mitigated and even a marginal beat could make the stock really move. No dividend.

Valuation does matter, and it's now more digestible given where the stock price is.

(Analysts’ price target is $104.33)
DON'T BUY

Big tumble recently. Priced for perfection at 100x earnings, so everything better go well. Forecast for growth was light, from low 20s to 18%, enough to knock it down dramatically. Still expensive at 12x revenue.

Many other companies growing in high teens that you can buy for much more attractive valuations.

DON'T BUY

Valuation's a bit rich for his models, 61x forward PE. Trading below 200-day MA on tough news in May. Shows that there's little margin for error in some of the high-flying tech stocks.

200-day is starting to flatten. Price to sales is about twice that of the S&P. Exciting, 35% growth rate, but you're paying a premium.

WAIT

Quarterly report caused stock to fall sharply. Fine in isolation, but didn't meet revenue growth expectations. Higher expenses. E-commerce model is not broken, it will be a leader. Hasn't found any buying support yet. He'd consider it on another 10-15% drop.

PAST TOP PICK
(A Top Pick Jul 25/23, Down 4%)

Recent earnings report not as good as expected. Despite pressure on share will continue to own shares. High growth company with strong margins. Operating margin slightly down, but trends are very strong. Excellent management team with good track record. 

HOLD

Likes its business, great setup. Stock's expensive. Q1 report is seeing a slowdown, and the market doesn't like that. Great brand and management. Will keep growing, just not at prior levels. Will be in the penalty box for a bit, needs to base for a good few months. If you hold, close your eyes and wait through the summer.

DON'T BUY

Huge beneficiary during pandemic, expanded, dialed back since then. His hesitation is that, going forward, omnichannel will be the way to go. Whereas SHOP is generally online only. Valuation is high, vulnerable on bad news (like today). But if the price were right, he'd take a look.

BUY

Recent pullback was a good opportunity to buy. Recent uptrend is good for investors. From a technical perspective - good time to buy. 

BUY

Expecting eCommerce strength to continue. Would recommend buying stock. Expecting further gains in the stock towards $150-$200/share. Support level appears around $100 per share. Very good management team that is founder led. 

BUY

Secular tailwind is rising adoption of e-commerce. "E-commerce in a box" for small outfits. Increasingly larger enterprise customers. Shifted to a less capital-intensive strategy. Earnings reports are usually a catalyst. Continues to roll out ancillary offerings, which increase take rate. Pullback is a buyable dip.

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