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TSE:SHOP

Shopify Inc. (SHOP.TO)

152.33
-0.38 (0.25%)
as of Jun 18, 2026, 3:34:15 pm Market Open.
983 watching
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Investor Insights
star iconJun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. (SHOP) has received a mixed response from analysts. While many experts praise its business model and growth prospects, especially regarding its adaptability and integration of AI, concerns persist regarding its high valuation and volatility. The stock has been noted for consistently trading at a premium, leading analysts to caution about its price-to-earnings ratios, which often exceed 60x. Moreover, the company's ties to small and medium-sized businesses make it particularly sensitive to economic fluctuations. Despite these warnings, some analysts remain optimistic about its long-term hold potential and view current price levels as attractive entry points for new investors.

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Consensus
Cautious
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Valuation
Overvalued
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BUY

Recent pullback was a good opportunity to buy. Recent uptrend is good for investors. From a technical perspective - good time to buy. 

BUY

Expecting eCommerce strength to continue. Would recommend buying stock. Expecting further gains in the stock towards $150-$200/share. Support level appears around $100 per share. Very good management team that is founder led. 

BUY

Secular tailwind is rising adoption of e-commerce. "E-commerce in a box" for small outfits. Increasingly larger enterprise customers. Shifted to a less capital-intensive strategy. Earnings reports are usually a catalyst. Continues to roll out ancillary offerings, which increase take rate. Pullback is a buyable dip.

WEAK BUY

It should be okay. They used to grow at 70-80% annually, but now at 20%, but profitability is climbing. More a buy than a sell, but it's not cheap at 80-90x valuation. Are better choices out there.

TOP PICK

Largest tech stock in Canada with eCommerce service offering. Recurring revenue model with add "apps" + and financing options. Very sticky business model. Expecting higher earnings with divestment of fulfillment business. New management has focused on profitability. 48% growth in earnings expected in 2024. 33% price increase on subscription fees also adding to profits. 

PARTIAL BUY

Difficult to value in the short term, but overall a strong brand name and company. Valuation is very high, but earnings not steady. Company still proving itself. Very strong supplier of infrastructure in eCommerce space. Question of strength of business vs. stock performance. Value proposition of helping small business online - very attractive. 

WATCH

Known for growth, now #3 in Canada in terms of market cap. Likes the way it supports small businesses, critical for growth of our economy. Finally profitable during Covid, dropped since then. Extremely high multiple. He needs to see earnings grow towards stock price.

DON'T BUY

Price very volatile. Business that is hard to evaluate. Too early in business life to determine long term outlook. Return on capital is volatile. Founder led, but would pass at this time. Needs predictability at this time. 

HOLD

Hold on. 12-month price target of $84, still a bit of a runway. If it gets upwards of $80, you should probably trim. Mousetrap they have is excellent, and easy to move around. Skilled management. A gem in the Canadian market.

PARTIAL SELL

It trades at less than half its 2021 peak, but has been trending higher for the past 18 months, outpacing the S&P. Now, it's starting to struggle against the S&P and could be downside around $82. If you're unsure, sell half your holding.

WATCH

Transforming over the last year. More focused on profitable growth. Yesterday, reported robust topline growth, pretty reasonable growth in profits, yet stock down 10%. Why? Because it was priced to perfection, and results were below expectations.

Very constructive on operations. Not quite there on earnings potential and cashflow, but growth is quite strong. Very rich valuation, just below 15x revenue. Better growth opportunities with less valuation risk.

TRADE

He's trimmed. Fantastic Canadian company. Try picking it up in the low $70s, high $60s. He'd suggest selling some calls, as it's run up.

(Analysts’ price target is $74.00)
BUY ON WEAKNESS

Does not own shares, but share price has been growing steadily. Strong business, but valuation still seems high, so would wait for weakness before buying. 

BUY

Numbers improving on revenue, gross merchandising volumes, profits. Becoming more profitable. Total expenses as percentage of revenue has gone from 65% to 45%. E-commerce will continue to do well. Great company. Valuation an issue.

Unspecified

It has had a great run-up with revenue growing 24% this year and 20% next year. The business has three parts: point of sale, enterprise and international. Enterprise is a harder sell and the international component has only 4% of global e-commerce volume. It is trading at 14X sales and 140X this year's expected earnings so you could consider lightening your position.

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