TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP), a notable player in the tech and e-commerce sector, has garnered mixed reviews from experts. While many appreciate its robust business model and potential for growth, particularly through advancements in AI, concerns about its high valuation and earnings growth rate persist. Analysts point out its solid sales growth, yet the high price-to-earnings (PE) ratio, often cited around 60-90x, raises eyebrows regarding future earnings sustainability. Several reviews highlight Shopify's positioning amidst the volatility of the tech sector and the ongoing fears related to AI's impact on traditional software businesses. The general sentiment is that, despite being a leading company in e-commerce with a promising future, its valuation may deter cautious investors.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
review icon
Similar
AAPL
COMMENT

A Canadian stock that will be a major beneficiary of AI. 

DON'T BUY

Valuation is 61x forward PE with 25% growth, giving a PEG ratio of well over 2x. 200-week MA is trending lower, which is not a fantastic technical sign. Have to watch out for rivals such as AMZN and ETSY. Depends more on small-and mid-sized businesses, which can be affected more by any economic downturn.

DON'T BUY

Not ready to buy. Stock's suffered, but still not cheap. Lots of growth is built into the share price. If recession, consumers will stop buying or buy less. He'd prefer AMZN, quite frankly.

BUY ON WEAKNESS

Growth company that hasn't been smashed, despite coming down from highs. Flirting with getting into the NASDAQ 100; if it goes down there, will be a lot more buying. Last quarter earnings were good, subscription revenue up, and executing well. But it's pricey.

Must-own name, but you have to buy it at the right level. Very whippy, use the technicals to buy.

PAST TOP PICK
(A Top Pick Mar 08/24, Up 43%)

Pullbacks are great opportunities to add. Continues to invest in R&D. Payments is a big growth vector, still available in only a handful of countries. Secular rise in e-commerce still has room to run.

HOLD
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

The stock has been volatile, as all growth stocks have been recently. We think merchant customers and the company can adapt well enough. However, the consumer spending impact of tariffs remains a variable. Consumer confidence has dropped, and if tariffs induce inflation then business may certainly be negatively impacted overall. Silver linings might be valuation (better of course with the decline) and sentiment (market sentiment is so bad currently any good news could amplify moves). It remains a high Beta stock. Down 11% YTD, it has actually held up better than many others.
Unlock Premium - Try 5i Free

DON'T BUY

Down ~30% from recent highs, but still above 200-day MA, which is also moving higher. Technically, shares still look sound. Pricey at 61x forward PE for 20-25% earnings growth, a PEG ratio of 2.5x. He prefers US names for tech.

DON'T BUY

Doesn't think it will start a dividend. You actually don't want companies to pay dividends when there are still so many growth opportunities. Investor Day listed 5 areas ripe for growth, problem is market's already pricing this in. Trading ~100x PE, too expensive for him.

PAST TOP PICK
(A Top Pick Mar 08/24, Up 55%)

In his momentum mandate. Increasingly catering to large-enterprise customers, not just small and medium players. Lots of admiration for the business model.

TRADE

Very volatile. Options are very expensive. Sell puts $165 April for around $5. 

DON'T BUY

Never owned it. After it went public, it was growing revenue at 80%, but was unprofitable. He can't value a company losing money. But SHOP Is shifting: revenue growth is falling as margins rise. It trades at 103X PE, which is not good considering their growth rate.

BUY

One of only Canadian holdings. Very strong eCommerce company. Founder led which is a great sign. Unsure on how A.I. will impact business. Will continue to own shares. 

BUY

In his momentum mandate. E-commerce turnkey solution for small- and medium-sized businesses. Biggest market share in e-commerce enablement. E-commerce will continue to take market share from bricks and mortar. As it expands capabilities, "take rate" will grow faster. Timely time to own.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

Nothing has changed from our view.  As mentioned in a prior question, yesterdat nearly every growth stock got hit. Bond yields moved higher which put investors in a 'risk off' mood. We would still consider SHOP a premier CanadIan growth stock. 
Unlock Premium - Try 5i Free

DON'T BUY

Wonderfully run, a Canadian success story, but its forward PE is too high (80x or 90x). SHOP can continue growing at a 20-30% clip and eventually earnings will catch up. But this doesn't provide enough of a margin of safety for a value investor like him.

Showing 76 to 90 of 675 entries