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TSE:SHOP

Shopify Inc. (SHOP.TO)

152.71
-5.78 (3.65%)
as of Jun 17, 2026, 8:00:00 pm Market Open.
983 watching
0
Investor Insights
star iconJun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. has garnered mixed opinions from analysts, with many acknowledging its potential in the e-commerce and AI sectors while expressing concern over its high valuation. The stock has typically traded at elevated price-to-earnings ratios, leading to a general consensus that it remains pricey despite recent volatility. While some experts see opportunities for growth in Shopify's business model and innovation, especially in catering to larger enterprises, others warn of the inherent risks tied to economic shifts affecting small businesses—the company's primary clientele. Analysts are divided on whether now represents a good entry point or if further downside is expected. The tech landscape, particularly software stocks, has faced significant scrutiny due to fears surrounding AI, complicating the outlook for Shopify's valuation.

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Consensus
Mixed
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Valuation
Overvalued
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HOLD

Still a decent runway to price target of $178, so don't trim. Look to trim if it gets above $170. Because of the volatility, writing some calls would be pretty lucrative.

TRADE

Very high valuation. On any fears of potential slowing, stock moves quite a bit. People probably trade it a lot. Great company, democratizing e-commerce for everybody. Tariffs may impact volumes until we get more clarity.

COMMENT

It is growing at 20% per year but trading at 100X earnings so there is a valuation risk. It is a good company but not so much the stock. It uses different software for different vendors and expanding internationally. It could go sideways or down.

BUY

AMD vs. Shopify

Prfers SHOP. AMD is fully priced. He targets $125 USD for SHOP. Don't sell AMD, just raise some calls against it.

DON'T BUY

No idea if there's more upside. Very expensive. Doesn't have the consistency he looks for. Better opportunities at better prices elsewhere.

TOP PICK

Fine job in utilizing AI, becoming more efficient. Cosmetics and clothing are two of its bigger channels, and these are among the easiest to switch supply chains. This makes those segments relatively less impacted by trade and tariff volatility. No dividend.

(Analysts’ price target is $159.57)
BUY ON WEAKNESS

Look at the 5-year chart. The peak in 2021 concerns him on valuation. Not surprising that it came into resistance when it entered a similar window earlier this year. Likes buying dips, don't chase here.

COMMENT

A Canadian stock that will be a major beneficiary of AI. 

DON'T BUY

Valuation is 61x forward PE with 25% growth, giving a PEG ratio of well over 2x. 200-week MA is trending lower, which is not a fantastic technical sign. Have to watch out for rivals such as AMZN and ETSY. Depends more on small-and mid-sized businesses, which can be affected more by any economic downturn.

DON'T BUY

Not ready to buy. Stock's suffered, but still not cheap. Lots of growth is built into the share price. If recession, consumers will stop buying or buy less. He'd prefer AMZN, quite frankly.

BUY ON WEAKNESS

Growth company that hasn't been smashed, despite coming down from highs. Flirting with getting into the NASDAQ 100; if it goes down there, will be a lot more buying. Last quarter earnings were good, subscription revenue up, and executing well. But it's pricey.

Must-own name, but you have to buy it at the right level. Very whippy, use the technicals to buy.

PAST TOP PICK
(A Top Pick Mar 08/24, Up 43%)

Pullbacks are great opportunities to add. Continues to invest in R&D. Payments is a big growth vector, still available in only a handful of countries. Secular rise in e-commerce still has room to run.

HOLD
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

The stock has been volatile, as all growth stocks have been recently. We think merchant customers and the company can adapt well enough. However, the consumer spending impact of tariffs remains a variable. Consumer confidence has dropped, and if tariffs induce inflation then business may certainly be negatively impacted overall. Silver linings might be valuation (better of course with the decline) and sentiment (market sentiment is so bad currently any good news could amplify moves). It remains a high Beta stock. Down 11% YTD, it has actually held up better than many others.
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DON'T BUY

Down ~30% from recent highs, but still above 200-day MA, which is also moving higher. Technically, shares still look sound. Pricey at 61x forward PE for 20-25% earnings growth, a PEG ratio of 2.5x. He prefers US names for tech.

DON'T BUY

Doesn't think it will start a dividend. You actually don't want companies to pay dividends when there are still so many growth opportunities. Investor Day listed 5 areas ripe for growth, problem is market's already pricing this in. Trading ~100x PE, too expensive for him.

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