Shopify Inc.SHOP.TODON'T BUYSep 03, 2025Stock price when the opinion was issued
As of Nov 13, 2026. Market Open.
Ad revenues are being hurt with subscribers pulling back. Cutting marketing and staff. Will the economy slow, thereby reducing customers shopping online? Trades ~75x forward PE. It's a domino effect of whether it can keep margins up, which keeps cashflow up, which makes earnings rise. If not, there will be hiccups in a stock priced for perfection.
Secular winner. Omnichannel merchandising in a box, with an actively growing POS business. Merchant solutions (~80% of sales) include add-ons to monthly subscriptions. Great second quarter, sales up in 30% range and earnings ~20%. Guidance calls for more of the same.
Increasingly demonstrating that AI is not a disruptor, but a tool. Lots of FCF, buying back lots of shares. In middle innings of the global e-commerce story. Expensive (as always), ~70x PE. Use the charts to buy in.
Hit earlier in the year on the SaaSpocalypse, which was misguided to some degree. Won't get replaced, very agentic. About 14% of total US e-commerce, major player. Always rich, but now at the low end. Spending hasn't increased, yet cashflow is growing. META Muse announcement has lifted stock recently.
"The NVDA of the North". Different businesses, but in the sense that everyone is flocking to that name. Very few tech names to own in Canada, so when we do find one it tends to get run up. In top 5 by market cap of TSX, and probably 6-7% of the entire TSX. That's huge.
Question now is "Does it deserve that premium valuation?" Reaching an all-time high. Very consumer driven. Expectations for growth are way too high. For her to look at it, would have to decrease by more than half. Too risky for her firm.