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TSE:SHOP

Shopify Inc. (SHOP.TO)

205.63
+2.26 (1.11%)
as of Aug 21, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconAug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

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Consensus
Mixed
valuation icon
Valuation
Overvalued
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MSTE,MSFT
BUY

The Canadian darling with a great CEO. It is integrating, not fighting, AI platforms--good, and OpenAI is shifting towards shopping, which favours SHOP. SHOP is partnering with Google to achieve this. Meanwhile, Meta is investing heavily in AI to create more-targeted advertising. Shopify benefits from this without spending a dollar.

PARTIAL SELL

Online shopping isn't going away. Retailers aren't going to need less help getting products to market. AI will be involved. Doesn't know if SHOP will be the dominant player in the space. Sector still has life in it. If you own it and have done well, no harm taking a bit off the table.

Unspecified

It is heavily into AI. For example it won't hire someone if it can proved AI can do the job. It is working AI into its merchants platform. An AI catalogue is coming whereby an AI agent searches all the merchants available for a product and can even process the transactions. Shopify tends to have higher quality vendors than Amazon.

RISKY

Not a bad chart, but is a volatile stock. If you're into Canadian tech, you have to own this. Is very global, but tied to consumption. The consumer has not been the most robust. Hold the right proportion in your portfolio.

COMMENT

He doesn't own it because of his valuation bias, but it has performed really well and is a great Canadian story. As with anything else in its position it would be good to take some money off the table.

HOLD
Hold or sell?

He first bought at $36 in 2016. Now incredibly expensive. They're executing, they're everywhere. You really have to use the chart for when to buy. Good stocks have a way of shaking out investors. Long-term winner, but he doesn't know that he'd be adding right here, right now.

Do you own it in a non-registered account and paying big taxes in April? That's a factor. Wherever you put new $$, it would have to be 25% better to justify selling.

BUY ON WEAKNESS

SHOP has done an incredible job. Is a great business, generating a lot of free cash flow in coming years. They sold some assets that they needed to. Small businesses use Shopify, so they have a great growth profile. Will continue to do well. Are executing better now than a few years ago.

DON'T BUY

Has been breaking down on a relative strength basis, but falling more than the overall market. Next support is $180. The 2-month chart shows a head and shoulders pattern and continues to decline, an awful chart. The downtrend will continue.

SELL

He tends to look south of the border for tech names. Performed well since mid-2022. Very nice pattern of higher highs and higher lows. As well, 200-day MA is moving higher. Valuation is where he stops and thinks twice -- 91x forward PE, for 30% growth. That's a 3x PEG ratio, pricey relative to other mega-cap tech names.

Margins under pressure from greater transaction losses. Very exposed to small-medium businesses, which tend to have higher failure rates. Competition from AMZN, CRM and ADBE.

BUY ON WEAKNESS

Nice long-term trend. Recently made significant higher high, which wasn't parabolic so it's not super-overbought. Pulled back within the trend, and it's anyone's guess how far down it goes. Probably won't drop all the way to trendline of ~$150, unless something really goes wrong.

A buying opportunity if it falls a little bit more and then finds a base.

BUY

Volatile, because it's high-growth and high PE. SHOP is doing very well in Europe. Is a fine long-term hold. 

HOLD

Volatile. Valuation high. Annual growth rate is high 20s-30%. Unique position in the market. Reminds him of AMZN 8-10 years ago. Now generating better operating profit and operating profit margins. Should start to see a lot more of the growth flow to the bottom line.

Continues to like. No reason to sell. He owns a decent position, though not "index weight".

DON'T BUY

Are well-run. Their challenge is to move from providing back-end services for their customers to drive customers to those small businesses--that's where the money is. That has been very difficult for Shopify, but are using AI now. They need to solve this before would consider this stock.

HOLD

Likes the story. Total addressable market is massive. Trades at a huge multiple of 100x PE. Volatile, and you have to be able to stand that. Not suitable as a significant part of your portfolio. Unique. Its mousetrap works better than many others. Growth trajectory very good.

HOLD

He made some nice $$ on it as it reached former peaks. But the stock blew by those and took out old resistance of 2021 highs. That's a breakout, and it's bullish, so nothing wrong with this stock.

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