TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
979 watching
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Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP), a notable player in the tech and e-commerce sector, has garnered mixed reviews from experts. While many appreciate its robust business model and potential for growth, particularly through advancements in AI, concerns about its high valuation and earnings growth rate persist. Analysts point out its solid sales growth, yet the high price-to-earnings (PE) ratio, often cited around 60-90x, raises eyebrows regarding future earnings sustainability. Several reviews highlight Shopify's positioning amidst the volatility of the tech sector and the ongoing fears related to AI's impact on traditional software businesses. The general sentiment is that, despite being a leading company in e-commerce with a promising future, its valuation may deter cautious investors.

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Consensus
Mixed
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Valuation
Overvalued
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COMMENT

He doesn't own it because of his valuation bias, but it has performed really well and is a great Canadian story. As with anything else in its position it would be good to take some money off the table.

HOLD
Hold or sell?

He first bought at $36 in 2016. Now incredibly expensive. They're executing, they're everywhere. You really have to use the chart for when to buy. Good stocks have a way of shaking out investors. Long-term winner, but he doesn't know that he'd be adding right here, right now.

Do you own it in a non-registered account and paying big taxes in April? That's a factor. Wherever you put new $$, it would have to be 25% better to justify selling.

BUY ON WEAKNESS

SHOP has done an incredible job. Is a great business, generating a lot of free cash flow in coming years. They sold some assets that they needed to. Small businesses use Shopify, so they have a great growth profile. Will continue to do well. Are executing better now than a few years ago.

DON'T BUY

Has been breaking down on a relative strength basis, but falling more than the overall market. Next support is $180. The 2-month chart shows a head and shoulders pattern and continues to decline, an awful chart. The downtrend will continue.

SELL

He tends to look south of the border for tech names. Performed well since mid-2022. Very nice pattern of higher highs and higher lows. As well, 200-day MA is moving higher. Valuation is where he stops and thinks twice -- 91x forward PE, for 30% growth. That's a 3x PEG ratio, pricey relative to other mega-cap tech names.

Margins under pressure from greater transaction losses. Very exposed to small-medium businesses, which tend to have higher failure rates. Competition from AMZN, CRM and ADBE.

BUY ON WEAKNESS

Nice long-term trend. Recently made significant higher high, which wasn't parabolic so it's not super-overbought. Pulled back within the trend, and it's anyone's guess how far down it goes. Probably won't drop all the way to trendline of ~$150, unless something really goes wrong.

A buying opportunity if it falls a little bit more and then finds a base.

BUY

Volatile, because it's high-growth and high PE. SHOP is doing very well in Europe. Is a fine long-term hold. 

HOLD

Volatile. Valuation high. Annual growth rate is high 20s-30%. Unique position in the market. Reminds him of AMZN 8-10 years ago. Now generating better operating profit and operating profit margins. Should start to see a lot more of the growth flow to the bottom line.

Continues to like. No reason to sell. He owns a decent position, though not "index weight".

DON'T BUY

Are well-run. Their challenge is to move from providing back-end services for their customers to drive customers to those small businesses--that's where the money is. That has been very difficult for Shopify, but are using AI now. They need to solve this before would consider this stock.

HOLD

Likes the story. Total addressable market is massive. Trades at a huge multiple of 100x PE. Volatile, and you have to be able to stand that. Not suitable as a significant part of your portfolio. Unique. Its mousetrap works better than many others. Growth trajectory very good.

HOLD

He made some nice $$ on it as it reached former peaks. But the stock blew by those and took out old resistance of 2021 highs. That's a breakout, and it's bullish, so nothing wrong with this stock.

BUY ON WEAKNESS

High-priced stock, moves around. Big piece of the Canadian index, so an important stock for institutional investors. Nothing else like it in Canada, so it'll get lots of attention. RSI improving for last 18 months. Trading better than 91% of companies in the S&P. In general, earnings estimates being revised higher.

Coming up on old highs from 2021, so may be a bit of technical resistance. Growth stock. Right now, he's leaning more toward cyclical companies. But nothing about SHOP tells him it's not worth owning.

HOLD

Remains very highly ranked within Canada on RSI. Bottomed out in April, but upward trend for a year now. Continues to go up. In tech, retailers have been picking up as central banks have started to cut interest rates.

BUY

Increasingly turning to enterprise customers. Lots of room for e-commerce to grow. Expanding to other jurisdictions and geographies. Long runway for growth. Expensive, but so it always is with great companies that disrupt and define a whole new segment.

HOLD

A solid hold. Don't buy aggressively. Multiples are high, but execution phenomenal and will continue to. Margins will continue to expand. They are innovative. 

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