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TSE:SHOP

Shopify Inc. (SHOP.TO)

152.71
-5.78 (3.65%)
as of Jun 17, 2026, 8:00:00 pm Market Open.
983 watching
0
Investor Insights
star iconJun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. has garnered mixed opinions from analysts, with many acknowledging its potential in the e-commerce and AI sectors while expressing concern over its high valuation. The stock has typically traded at elevated price-to-earnings ratios, leading to a general consensus that it remains pricey despite recent volatility. While some experts see opportunities for growth in Shopify's business model and innovation, especially in catering to larger enterprises, others warn of the inherent risks tied to economic shifts affecting small businesses—the company's primary clientele. Analysts are divided on whether now represents a good entry point or if further downside is expected. The tech landscape, particularly software stocks, has faced significant scrutiny due to fears surrounding AI, complicating the outlook for Shopify's valuation.

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Consensus
Mixed
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Valuation
Overvalued
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MSFT
WAIT

Really well managed. Can they anchor themselves in an agentic-commerce world? Making every attempt to do so. But will they succeed? Too soon to know. Market-darling, cult-like stocks facing existential questions usually have valuations compress more. Probably more downside risk.

DON'T BUY

Tech is struggling and SHOP trades at a high PE. Would be interesting in the $80s. He sees more downside from here.

TRADE

Dropped below 200-day MA -- have to watch that. Always pricier than many names, and so he's never owned. Trailing PE is 133x, forward PE is 69x. Caters to small and medium businesses, which are more quickly affected by changes in the economy.

High beta (almost 2x that of the TSX) and volatile profile make it a trading stock.

BUY

One of the highest-growth, highest-quality businesses in Canada. Pretty attractive entry point. Expensive. Volatile, so expect 20% drawdown short-term. New products, cross-selling, up-selling. Leading edge of integrating AI.

WATCH

A name to look at in the beaten-up software space.

DON'T BUY

He has traded it before. It makes big swings, including now. It's going down and could take out its low of around $135.

BUY
Keep or sell?

Trouble is that it's always pricey, but finally at a level that's not so expensive. Models 46% EPS growth, trading ~46x PE for 2028. Beat last week and raised the outlook. 

Commerce tailwinds, but so many fears on AI. Market's treating all these businesses as though they're all going away. He thinks AI helps enable its business. Buying back stock, and that's what the smart folks do.

HOLD

Strong performer last year. Not cheap despite pressure on shares. Probably primary bet for AI exposure in Canadian tech. Good quality. Expects further volatility. Likes, but needs further downside to get excited.

Once you get in, a long-term hold.

DON'T BUY

For money managers looking for GARP (growth at a reasonable price), this name has always had valuation issues. Despite EPS expectations of 30+%, you're paying a lot for it. Current PE is 75x, forward PE is 57-58x. Price-to-sales is almost 10x going forward. Beta is 2x the TSX. In the US, many names are cheaper by PEG ratio.

Caters to small- and medium-sized businesses, so you have to keep an eye out for that. Those businesses tend to be more volatile at the end of the business cycle and, indeed, may not survive.

Usually a decent trading name, but now price is below 200-day MA (which is still trending higher, which is good). Watch out if it breaks to the downside of that. Though doesn't suffer from the AI scare, part of the broader rotation away from tech.

DON'T BUY
Revenue up, but missed on adjusted earnings.

Trades at a FCF yield of 1%, very rich multiple. Growth was very good, but takes a lot to live up to the valuation. Likes the business, but not the valuation (even today). Stay away.

COMMENT
Billy Kawasaki’s Insights - Billy's most-liked answers from 5i Research.

This week ATB Capital upgraded its rating to Outperform from Sector Perform. MoffatNathanson similarly elevated its rating to BUY. The stock had naturally experienced significant downward pressure previously. There is no additional news to report. Strong earnings results are broadly anticipated. Unlock Premium - Try 5i Free

TOP PICK

Great Canadian success story. Gold standard in e-commerce. Increasingly catering to large enterprises. Tiered-price-point monthly recurring subscription fees. Adding on financial services of various kinds. 

Increasing partnerships. Aggressive international expansion strategy. Long-term secular tailwinds for e-commerce. Innovation pushes up the take rate from transactions. He expects 33% compounded growth rate over next 3 years. Always pricey, now at 59x forward PE (down from 5-year average of 70x). No dividend.

(Analysts’ price target is $242.50)
DON'T BUY

Loves the company, management are geniuses. But even with the falloff, shares are trading at 60x PE. Too expensive for him. You're betting on continued huge growth, which looks to be moderating due to the law of large numbers.

HOLD
Billy Kawasaki’s Insights - Billy's most-liked answers from 5i Research

Strong financial results and a positive forecast would certainly be beneficial. SHOP had been underperforming leading up to this week, though without any specific catalyst. News related to Anthropic AI affected the stock earlier in the week, but they believe the market reaction was disproportionate. There haven't been any adverse company developments, and several brokerage firms have issued supportive commentary over the last week and a half. The stock rose alongside broader markets on Friday before pulling back, though they wouldn't place too much weight on a single day's performance. Even so, its 32% year-to-date decline appears excessive considering analysts' projections and the company's prospects. Unlock Premium - Try 5i Free

WEAK BUY

Rotation out of some of the high flyers over the past year or so. Appreciated fairly significantly coming out of last April's lows. Then for whatever reason (and sometimes there's no reason) you get a selloff. Sometimes a name gets caught up in the laundry and you just have to ride it out.

Probably the best Canadian tech name. Platform's used across significant marketplaces, and doesn't know that that's going to change. If you want Canadian tech, you could look at this name. However, he'd look at MSFT or NVDA -- also down, but a straighter path to upside.

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