TSE:SHOP

Shopify Inc. (SHOP.TO)

178.41
+3.27 (1.87%)
as of Sep 11, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconSep 12, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has received a mixed bag of reviews from experts, highlighting its robust business model and innovative strides in AI technology. Many analysts appreciate its strong quarterly earnings and growth prospects, especially in catering to small- and medium-sized businesses. However, a prevalent concern revolves around its high valuation metrics, with price-to-earnings (PE) ratios often exceeding 60x. This has led to a general hesitation among some analysts, who question the sustainability of its current trajectory without a commensurate decline in valuation. Despite the volatility and high prices, several experts see potential in Shopify's long-term growth and its ability to adapt to evolving market conditions.

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Consensus
Mixed
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Valuation
Overvalued
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Similar
AMZN
DON'T BUY

Is one of the Canadian tech stocks he does not like, and he likes Canadian tech. The chart fell late 2025 and has been basing this year. But will it move up? He prefers other tech stocks.

DON'T BUY

Has never owned. 200-day MA just started to roll over, and that's not positive. Price now below 200-day MA. It's always been pricey (9x forward price-to-sales). Tech and general market have been up, but this name's down 4.3% over 12 months. Catering to small-middle businesses makes it riskier vis-a-vis the economy.

If you're already in it, watch to see if it breaks recent lows of support. So many other names out there with much better valuations. 

PARTIAL BUY

Still some runway. Tarred with the software brush. A proud Canadian all-star. Buy in 3 tranches: here, ~$105, and ~$100 (that would indicate it's getting to the bottom). If you own now, add on weakness as outlined.

Note:  Not in his fund, but in some separately managed accounts.

(Analysts’ price target is $190.00)
BUY

Right here, right now is a good entry point for a long-term hold. Part of the AI witch-hunt trade. Competitive moat won't be eroded by agentic AI. People don't understand that writing code is not "one and done", not to mention cybersecurity concerns and complex payment systems.

Increasingly catering to larger customers. Continues to innovate and to add value to legacy markets.

DON'T BUY

Small home-office portion of the economy, which tends to be more volatile. A fundamental issue is that founder owns only a small bit, but wields outsized voting power. Good when it's good, and then really bad.

BUY

Everybody hates software now, because apparently AI will replace it. But SHOP was innovative, quick to roll out services to include AI. They are seeing some growth. Is a high-growth company. Doesn't worry much about it. Now is a good buying opportunity. Is a growth stock.

DON'T BUY

Very volatile. A great company with growth, but the valuation is too high and shares are priced to perfection. That decline just happened after reporting recently. Anything software has been hit by AI fears.

BUY

CEO is very focused and hands-on AI. In the future, a lot more commerce will be agentic. Revenue model will shift increasingly to subscription-based. One of the names in the space he likes. Founder led, and the guy knows AI.

DON'T BUY

Good products and growth. The numbers they reported last week were fine, but future growth is moderating, which the markets doesn't like, consider its high PE. 

DON'T BUY

Gets painted as sort of a software company, and those are out of favour. Price action is very difficult, and often feels like trying to catch a knife. His price target is ~$205. There are so many other clear opportunities out there than trying to wing it with this one.

WAIT

Quite volatile. On her watchlist. One of the strongest platforms in the e-commerce space. Total value of goods sold expected to grow 32%. AI already helping merchants attract customers.

Be patient for a favourable entry point to get in.

(Analysts’ price target is $189.00)
DON'T BUY

At its core, it's the software between drop-shippers in China and influencers/users. So it's in the layer that's more at risk over time. If it were cheaper, he'd be more interested.

MSFT is the better pick today.

TRADE

People think large-language models will eat its lunch, make the e-commerce platform questionable. Many analysts have brought down 12-month price targets. Volatility gives you a chance to earn income by selling puts and calls. 

(Analysts’ price target is $159.00)
DON'T BUY

He loves their business, which has few competitors, but the problem is always their high valuation, even after the current pullback. They have low free cash flow. Too risky. You're playing momentum either way.

TOP PICK

Winning the global commerce infrastructure war. Valuation is always the hurdle for investors. Has a real moat and real fundamentals. CEO has an AI-first approach, which helps to expand margins. No dividend.

(Analysts’ price target is $157.00)

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