Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

205.63

+2.26 (1.11%)

as of Aug 21, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

Consensus

Mixed

Valuation

Overvalued

Similar

MSTE,MSFT

COMMENT

A real Canadian tech growth story and growing in the US. The question is does it have the legs to be a permanently profitable company? At some point investors need to justify the valuations. He thinks they are at the point to show that sustainability in profits. The IPO markets in the US have recently shown rejections for companies that have not demonstrated a sustainable business.

DON'T BUY

A tricky stock because they have a great business but the earnings multiple is astronomical. It's a technical growth stock. You're in a very volatile situation. If the market sells off, this will be one of the firsts to sell. It's too expensive.

TOP PICK

He added to his holding in the last quarter, still likes the chart. All software has had a correction in the past few weeks, but long-term rgowth stocks will move higher. (Analysts’ price target is $469.90)

TOP PICK

It stands out because their API and the use of easing that while that API is not restrictive--easy to use, but has many uses by companies of all sizes and types. That's how Shopify flourishes. The current pullback is a great opportunity. (Analysts’ price target is $355.99)

COMMENT

AMZN vs SHOP? SHOP-T is much more expensive relatively speaking. However, their growth is higher than AMZN-Q. AMZN-Q is probably safer, although it is unclear how they will do in the streaming wars.

DON'T BUY

The Canadian darling. But is it too rich? It recently broken its uptrend even though the market hasn't gone down much. A good company, but don't enter it now. Today alone it fell nearly 6%, falling for eight straight days. Volatility will hit this hard.

HOLD

He bought it at $65, then sold it $170. They're off 20% from their highs. The stock is well ahead of itself. Yes, he may buy them back, but at what price? They could drop 10-20%. He worried about the impact of a recession, but why hasn't a big tech like Amazon bought them? He kicks himself for selling it.

BUY ON WEAKNESS

It’s sold off about 20% but it’s probably a good time to buy. Even though their valuation is very high, they still have a long run way and could continue to grow in the long run.

PARTIAL BUY

He got rid of his in one portfolio and has it in another. It has come back to a holding level. It is trying to turn up against the S&P. This would be a place to scale in, but it is very volatile. $431 is a stop level. Make sure it holds.

DON'T BUY

Bit of a pullback. She is keenly aware of valuation of what she buys. Valuation is very high, and hard to calculate it on a stock like this. Too much momentum driven. Wouldn't be a buyer. PEG ratio of 13 is very high even for a growth stock.

DON'T BUY

He totally missed it. Fantastic story, but no profits. He couldn't come up with a reasonable valuation. Bad things happen to companies that get the highest market cap but aren't banks, like Blackberry, Nortel, Valiant. He owns Amazon instead. He won't touch this one.

BUY ON WEAKNESS

He owned it last year and took profit around $400. Their marketcap is now in excess of Bell. If it goes under $450, he would look at it again. A global Canadian based company that has done incredibly well. It has a very high PE ratio (over 600!), so there is room to see the valuation change dramatically.

DON'T BUY

If a recession hit? Anything valued on a multiple of revenue will suffer in a market downturn. It's had a massive move, trading at 654x--the valuation makes little sense. It's a momentum name. In a recession this will come off hard. However, he wishes he had bought this at $100.

DON'T BUY

Be careful here. He wouldn't touch it at these prices. No way. It's SO expensive. A great company. PE is around 700x. Only now are they turning profitable. Something like this can fall 50% if they miss earnings.

BUY

His biggest holding and it's serving him well at a 200% gain. It's gone through some weird consolidating and wild prices. It's the best-performing stock now by many metrics. Though nerve-wracking, you can still buy it now. Yes, it can go down, like in June by 9%. But don't think it'll be the next Google. A buy signal, but you can also sell it now.

Showing 391 to 405 of 679 entries

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Shopify Inc. (SHOP.TO)