Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

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AMZN

BUY ON WEAKNESS

It’s sold off about 20% but it’s probably a good time to buy. Even though their valuation is very high, they still have a long run way and could continue to grow in the long run.

PARTIAL BUY

He got rid of his in one portfolio and has it in another. It has come back to a holding level. It is trying to turn up against the S&P. This would be a place to scale in, but it is very volatile. $431 is a stop level. Make sure it holds.

DON'T BUY

Bit of a pullback. She is keenly aware of valuation of what she buys. Valuation is very high, and hard to calculate it on a stock like this. Too much momentum driven. Wouldn't be a buyer. PEG ratio of 13 is very high even for a growth stock.

DON'T BUY

He totally missed it. Fantastic story, but no profits. He couldn't come up with a reasonable valuation. Bad things happen to companies that get the highest market cap but aren't banks, like Blackberry, Nortel, Valiant. He owns Amazon instead. He won't touch this one.

BUY ON WEAKNESS

He owned it last year and took profit around $400. Their marketcap is now in excess of Bell. If it goes under $450, he would look at it again. A global Canadian based company that has done incredibly well. It has a very high PE ratio (over 600!), so there is room to see the valuation change dramatically.

DON'T BUY

If a recession hit? Anything valued on a multiple of revenue will suffer in a market downturn. It's had a massive move, trading at 654x--the valuation makes little sense. It's a momentum name. In a recession this will come off hard. However, he wishes he had bought this at $100.

DON'T BUY

Be careful here. He wouldn't touch it at these prices. No way. It's SO expensive. A great company. PE is around 700x. Only now are they turning profitable. Something like this can fall 50% if they miss earnings.

BUY

His biggest holding and it's serving him well at a 200% gain. It's gone through some weird consolidating and wild prices. It's the best-performing stock now by many metrics. Though nerve-wracking, you can still buy it now. Yes, it can go down, like in June by 9%. But don't think it'll be the next Google. A buy signal, but you can also sell it now.

TOP PICK

Q2 was so strong. New investments are paying off and exceeding their own expectations. They are capturing more the economics of e-commerce. He sees 100% EPS growth in 2018-2020 and 83% revenue growth. Yes, it's very pricey now at 289x PE, but they are reinvesting in their business. (Analysts’ price target is $463.68)

PARTIAL SELL

He'd be taking some money out at this point. Stock's trading way above FMV. Risks in market meltdown are getting high, and a stock like this will get crucified. At least get your costs out.

BUY ON WEAKNESS

A great company for the future. His model price is $30. You are buying in the opportunity to share in growth -- there is no fundamental reason to own this today however. You are paying top dollar for the future growth. He could see a 40% pull back and would consider it then.

BUY

Likes it. Showing momentum. Numerous drivers to sustain long term growth. Raised guidance on Q1. Bad news is it's trading at 260x 2021 earnings. Expect huge air pockets if they ever start missing. Is there anyone out there who can eat their lunch? Thinks it can double.

DON'T BUY

It's extremely up and that is worrisome-parabolic and overbought. Whenever a stock is 10% above its 200-day moving average then it could correct. If it pulls back 10-15% of its 200-day, then he'd look at it.

SHORT

Too late to buy it? He is short this and it's calling him. It's a great company with an amazing 30x revenue. This is the next biggest-coming company--but they have to deliver on it. He's been dead wrong on this. However, low interest rates are chasing high-risk companies like this. This is way too expensive. He's seen this movie before.

BUY ON WEAKNESS

It's gone up so much that it's natural to have a pullback now, down $10 today. He can't see a specific reason, likely profit-taking. It is expensive. He wouldn't buy it now. SHOP needs to pullback to $350 before he steps in.

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Shopify Inc. (SHOP.TO)