Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

164.18

-7.34 (4.28%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

Consensus

Cautious

Valuation

Overvalued

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AMZN

COMMENT

AMZN vs SHOP? SHOP-T is much more expensive relatively speaking. However, their growth is higher than AMZN-Q. AMZN-Q is probably safer, although it is unclear how they will do in the streaming wars.

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DON'T BUY

The Canadian darling. But is it too rich? It recently broken its uptrend even though the market hasn't gone down much. A good company, but don't enter it now. Today alone it fell nearly 6%, falling for eight straight days. Volatility will hit this hard.

HOLD

He bought it at $65, then sold it $170. They're off 20% from their highs. The stock is well ahead of itself. Yes, he may buy them back, but at what price? They could drop 10-20%. He worried about the impact of a recession, but why hasn't a big tech like Amazon bought them? He kicks himself for selling it.

BUY ON WEAKNESS

It’s sold off about 20% but it’s probably a good time to buy. Even though their valuation is very high, they still have a long run way and could continue to grow in the long run.

PARTIAL BUY

He got rid of his in one portfolio and has it in another. It has come back to a holding level. It is trying to turn up against the S&P. This would be a place to scale in, but it is very volatile. $431 is a stop level. Make sure it holds.

DON'T BUY

Bit of a pullback. She is keenly aware of valuation of what she buys. Valuation is very high, and hard to calculate it on a stock like this. Too much momentum driven. Wouldn't be a buyer. PEG ratio of 13 is very high even for a growth stock.

DON'T BUY

He totally missed it. Fantastic story, but no profits. He couldn't come up with a reasonable valuation. Bad things happen to companies that get the highest market cap but aren't banks, like Blackberry, Nortel, Valiant. He owns Amazon instead. He won't touch this one.

BUY ON WEAKNESS

He owned it last year and took profit around $400. Their marketcap is now in excess of Bell. If it goes under $450, he would look at it again. A global Canadian based company that has done incredibly well. It has a very high PE ratio (over 600!), so there is room to see the valuation change dramatically.

DON'T BUY

If a recession hit? Anything valued on a multiple of revenue will suffer in a market downturn. It's had a massive move, trading at 654x--the valuation makes little sense. It's a momentum name. In a recession this will come off hard. However, he wishes he had bought this at $100.

DON'T BUY

Be careful here. He wouldn't touch it at these prices. No way. It's SO expensive. A great company. PE is around 700x. Only now are they turning profitable. Something like this can fall 50% if they miss earnings.

BUY

His biggest holding and it's serving him well at a 200% gain. It's gone through some weird consolidating and wild prices. It's the best-performing stock now by many metrics. Though nerve-wracking, you can still buy it now. Yes, it can go down, like in June by 9%. But don't think it'll be the next Google. A buy signal, but you can also sell it now.

TOP PICK

Q2 was so strong. New investments are paying off and exceeding their own expectations. They are capturing more the economics of e-commerce. He sees 100% EPS growth in 2018-2020 and 83% revenue growth. Yes, it's very pricey now at 289x PE, but they are reinvesting in their business. (Analysts’ price target is $463.68)

PARTIAL SELL

He'd be taking some money out at this point. Stock's trading way above FMV. Risks in market meltdown are getting high, and a stock like this will get crucified. At least get your costs out.

BUY ON WEAKNESS

A great company for the future. His model price is $30. You are buying in the opportunity to share in growth -- there is no fundamental reason to own this today however. You are paying top dollar for the future growth. He could see a 40% pull back and would consider it then.

BUY

Likes it. Showing momentum. Numerous drivers to sustain long term growth. Raised guidance on Q1. Bad news is it's trading at 260x 2021 earnings. Expect huge air pockets if they ever start missing. Is there anyone out there who can eat their lunch? Thinks it can double.

Showing 391 to 405 of 675 entries

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Shopify Inc. (SHOP.TO)