Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

153.74

+1.03 (0.67%)

as of Jun 18, 2026, 8:00:00 pm Market Open.

983 watching

Investor Insights

Jun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. (SHOP) has received a mixed response from analysts. While many experts praise its business model and growth prospects, especially regarding its adaptability and integration of AI, concerns persist regarding its high valuation and volatility. The stock has been noted for consistently trading at a premium, leading analysts to caution about its price-to-earnings ratios, which often exceed 60x. Moreover, the company's ties to small and medium-sized businesses make it particularly sensitive to economic fluctuations. Despite these warnings, some analysts remain optimistic about its long-term hold potential and view current price levels as attractive entry points for new investors.

Consensus

Cautious

Valuation

Overvalued

Similar

Amazon,AMZN

DON'T BUY

If a recession hit? Anything valued on a multiple of revenue will suffer in a market downturn. It's had a massive move, trading at 654x--the valuation makes little sense. It's a momentum name. In a recession this will come off hard. However, he wishes he had bought this at $100.

DON'T BUY

Be careful here. He wouldn't touch it at these prices. No way. It's SO expensive. A great company. PE is around 700x. Only now are they turning profitable. Something like this can fall 50% if they miss earnings.

BUY

His biggest holding and it's serving him well at a 200% gain. It's gone through some weird consolidating and wild prices. It's the best-performing stock now by many metrics. Though nerve-wracking, you can still buy it now. Yes, it can go down, like in June by 9%. But don't think it'll be the next Google. A buy signal, but you can also sell it now.

TOP PICK

Q2 was so strong. New investments are paying off and exceeding their own expectations. They are capturing more the economics of e-commerce. He sees 100% EPS growth in 2018-2020 and 83% revenue growth. Yes, it's very pricey now at 289x PE, but they are reinvesting in their business. (Analysts’ price target is $463.68)

PARTIAL SELL

He'd be taking some money out at this point. Stock's trading way above FMV. Risks in market meltdown are getting high, and a stock like this will get crucified. At least get your costs out.

BUY ON WEAKNESS

A great company for the future. His model price is $30. You are buying in the opportunity to share in growth -- there is no fundamental reason to own this today however. You are paying top dollar for the future growth. He could see a 40% pull back and would consider it then.

BUY

Likes it. Showing momentum. Numerous drivers to sustain long term growth. Raised guidance on Q1. Bad news is it's trading at 260x 2021 earnings. Expect huge air pockets if they ever start missing. Is there anyone out there who can eat their lunch? Thinks it can double.

DON'T BUY

It's extremely up and that is worrisome-parabolic and overbought. Whenever a stock is 10% above its 200-day moving average then it could correct. If it pulls back 10-15% of its 200-day, then he'd look at it.

SHORT

Too late to buy it? He is short this and it's calling him. It's a great company with an amazing 30x revenue. This is the next biggest-coming company--but they have to deliver on it. He's been dead wrong on this. However, low interest rates are chasing high-risk companies like this. This is way too expensive. He's seen this movie before.

BUY ON WEAKNESS

It's gone up so much that it's natural to have a pullback now, down $10 today. He can't see a specific reason, likely profit-taking. It is expensive. He wouldn't buy it now. SHOP needs to pullback to $350 before he steps in.

COMMENT

A pullback? Would only pullback if the whole market does, and only to $350.

PARTIAL SELL

Could someone like Amazon take it over? Take some money off the table if you've held this for a while. He sold some shares a year ago, but continues to blaze higher. But its valuation is in nosebleed territory. He doubts that the lead shareholder will allow SHOP to be sold. Amazon is a candidate, possibly, but he doesn't feel it will happen.

DON'T BUY

Not wrong if it reminds you of the .com era of 1999. FMV is 5% of the current price. Tremendous amount of momentum, but follow through hasn't been there. If there's a downturn, stocks like this will have a huge decline.

SELL

He wants to own nothing to takes on Amazon. But their chart is spectacular though. He'd sell this now, if they are going against Amazon. Stay in your weight class. If they do, he'd hold onto this.

PAST TOP PICK

(A Top Pick Jul 18/18, Up 74%) He would stay with it. Online retailing will continue to grow. AMZN-Q is pushing some of the smaller and medium sized resellers off their platform and SHOP-T is stepping up. It is a growing pie and they have continued to deliver.

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