Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 13, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered mixed but generally positive feedback from various market experts. Many reviewers recognize the company's strong growth potential, particularly its innovative use of artificial intelligence and its effective catering to small- and medium-sized businesses. While some analysts express concern over the stock's high valuation—often trading at multiples exceeding 100x PE—others argue that Shopify's market position and growth prospects justify these metrics. The company's recent quarterly results have shown impressive revenue growth and margin improvements, which further bolster its reputation as a leader in the e-commerce sector. However, several market commentators note the importance of timing when investing in such a volatile stock, advocating for caution amidst a broader rotation out of high-growth technology stocks. The consensus points toward a strong long-term potential, even as valuation concerns linger.

Consensus

Mixed

Valuation

Overvalued

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AMZN

DON'T BUY

Recent purchase puts it into direct competition with Amazon. Great momentum stock. Valuation is the issue. Trading at over 500x forward earnings, with 45% growth rate. Quite the PEG ratio. Focused on small businesses, so it's super vulnerable in a downturn.

BUY

He recently sold out of this. Although it has pulled back to the 100 day moving average the long term trend line is holding. He expects the $300 range to hold. He likes their future outlook. A good place to buy here.

DON'T BUY

Sold out because it's harder for a large company to grow revenue, expectations were very high, valuation was high, and the parabolic technical chart. Too much risk. Back in a corrective phase, but it would have to be about half this level for the valuation to make sense to him.

COMMENT

A real Canadian tech growth story and growing in the US. The question is does it have the legs to be a permanently profitable company? At some point investors need to justify the valuations. He thinks they are at the point to show that sustainability in profits. The IPO markets in the US have recently shown rejections for companies that have not demonstrated a sustainable business.

DON'T BUY

A tricky stock because they have a great business but the earnings multiple is astronomical. It's a technical growth stock. You're in a very volatile situation. If the market sells off, this will be one of the firsts to sell. It's too expensive.

TOP PICK

He added to his holding in the last quarter, still likes the chart. All software has had a correction in the past few weeks, but long-term rgowth stocks will move higher. (Analysts’ price target is $469.90)

TOP PICK

It stands out because their API and the use of easing that while that API is not restrictive--easy to use, but has many uses by companies of all sizes and types. That's how Shopify flourishes. The current pullback is a great opportunity. (Analysts’ price target is $355.99)

COMMENT

AMZN vs SHOP? SHOP-T is much more expensive relatively speaking. However, their growth is higher than AMZN-Q. AMZN-Q is probably safer, although it is unclear how they will do in the streaming wars.

DON'T BUY

The Canadian darling. But is it too rich? It recently broken its uptrend even though the market hasn't gone down much. A good company, but don't enter it now. Today alone it fell nearly 6%, falling for eight straight days. Volatility will hit this hard.

HOLD

He bought it at $65, then sold it $170. They're off 20% from their highs. The stock is well ahead of itself. Yes, he may buy them back, but at what price? They could drop 10-20%. He worried about the impact of a recession, but why hasn't a big tech like Amazon bought them? He kicks himself for selling it.

BUY ON WEAKNESS

It’s sold off about 20% but it’s probably a good time to buy. Even though their valuation is very high, they still have a long run way and could continue to grow in the long run.

PARTIAL BUY

He got rid of his in one portfolio and has it in another. It has come back to a holding level. It is trying to turn up against the S&P. This would be a place to scale in, but it is very volatile. $431 is a stop level. Make sure it holds.

DON'T BUY

Bit of a pullback. She is keenly aware of valuation of what she buys. Valuation is very high, and hard to calculate it on a stock like this. Too much momentum driven. Wouldn't be a buyer. PEG ratio of 13 is very high even for a growth stock.

DON'T BUY

He totally missed it. Fantastic story, but no profits. He couldn't come up with a reasonable valuation. Bad things happen to companies that get the highest market cap but aren't banks, like Blackberry, Nortel, Valiant. He owns Amazon instead. He won't touch this one.

BUY ON WEAKNESS

He owned it last year and took profit around $400. Their marketcap is now in excess of Bell. If it goes under $450, he would look at it again. A global Canadian based company that has done incredibly well. It has a very high PE ratio (over 600!), so there is room to see the valuation change dramatically.

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Shopify Inc. (SHOP.TO)