Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

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153.86

+1.15 (0.75%)

as of Jun 18, 2026, 7:58:42 pm Market Open.

983 watching

Investor Insights

Jun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. (SHOP) has received a mixed response from analysts. While many experts praise its business model and growth prospects, especially regarding its adaptability and integration of AI, concerns persist regarding its high valuation and volatility. The stock has been noted for consistently trading at a premium, leading analysts to caution about its price-to-earnings ratios, which often exceed 60x. Moreover, the company's ties to small and medium-sized businesses make it particularly sensitive to economic fluctuations. Despite these warnings, some analysts remain optimistic about its long-term hold potential and view current price levels as attractive entry points for new investors.

Consensus

Cautious

Valuation

Overvalued

Similar

Amazon,AMZN

HOLD

If you're a young investor, this is the place to be. Two downgrades, and so the stock has corrected. Today is not the time to enter a new position. Don't sell it now. Second best performer on the TSX.

DON'T BUY

It's had an enormous run to levels he didn't imagine. Companies that have a good growth trajectory and story garner a huge multiple because there are so few of these stories in Canada. He wouldn't buy it now. By comparison, Amazon looks reasonable at 40-50x PE vs. Shopify which is in the 200s or 300s or higher.

PAST TOP PICK

(A Top Pick Mar 15/19, Up 16%) He sees it continuing to press higher. He would continue to hold it as it is consolidating before an expected further push higher.

COMMENT

Maybe this has gotten ahead of itself on valuation after a parabolic rise this year. What they provide to small businesses is great. It could get bought out. Pare your holding if it has gotten too big in your portfolio. B2B wholesaling is large, so SHOP has a large runway. Investors look much to valuations; rather, consider whether a company can continue to execute, beat expectations.

STRONG BUY

It has been going up non-stop. It has never pulled back to buy-in levels. It is a great company and has a lot of tailwinds. If you are really into it, then pick away at it. He likes the company. It is a great play on ecommerce that is growing at triple digits still and there are a lot of positives for it. The number of large companies coming on board is growing also.

DON'T BUY

He just can't buy this at 20 times revenues. It has a tremendous amount of implied growth embedded in its current price. News that Amazon may purge some smaller vendors could help them.

DON'T BUY

Great Canadian company. It has always looked way to expensive trading over 200 times earnings. He can't justify the valuations.

PARTIAL SELL

Look at taking some profits, based on where we are in the cycle. As Amazon starts to retreat out of small suppliers, Shopify fills that void. Valuation is rich. If it's already been a solid part of your portfolio, leave it in there, just pull it back a bit.

PARTIAL SELL

The stock is up massively. Recently it's been added to the TSX 60, and the closet indexers have to buy it. Whenever it doubles, they sell half. Have to think about the percent weighting in your portfolio. If it goes up quickly, it tends to go down quickly. An alternative to Amazon.

BUY

It is a fast grower and the market is rewarding them. It has done a good job. He is happy holding his position. He might take some profits as it grows. It is executing well and at some point could get acquired.

COMMENT

SHOP, Canadian vs. US. Can't explain why one is up and one is down, unless it was the recent holidays.

DON'T BUY

He likes its business idea, but not sure about the stock--it's valuation is very high. He'll buy Amazon or Visa, but Shopify's sky-high valuation is too high. No doubt they've had amazing growth, but they're not profitable.

TOP PICK

A great chart with a big run over the past year. It had a long base through 2018 at $180 and that supports its strong rise since then. (Analysts’ price target is $344.66)

COMMENT

In a TFSA? Don't. Hold stocks in a TFSA that you will hold for a long time. An interesting company for a covered call. Where SHOP is now, he would do only a covered call. It's run up so much that there's downside risk.

DON'T BUY

He sold it as a triple but it kept on going. It is a Canadian darling. As it moves up in market cap, the ETFs have to continue to buy it so it is a self-fulfilling prophecy. It is a good company. There are competitors coming in and the street is looking for one of them to take out SHOP-T. They have done everything they said they were going to do. He has re-deployed into technology in the states.

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Shopify Inc. (SHOP.TO)