Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

164.18

-7.34 (4.28%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

DON'T BUY

It's extremely up and that is worrisome-parabolic and overbought. Whenever a stock is 10% above its 200-day moving average then it could correct. If it pulls back 10-15% of its 200-day, then he'd look at it.

SHORT

Too late to buy it? He is short this and it's calling him. It's a great company with an amazing 30x revenue. This is the next biggest-coming company--but they have to deliver on it. He's been dead wrong on this. However, low interest rates are chasing high-risk companies like this. This is way too expensive. He's seen this movie before.

BUY ON WEAKNESS

It's gone up so much that it's natural to have a pullback now, down $10 today. He can't see a specific reason, likely profit-taking. It is expensive. He wouldn't buy it now. SHOP needs to pullback to $350 before he steps in.

COMMENT

A pullback? Would only pullback if the whole market does, and only to $350.

PARTIAL SELL

Could someone like Amazon take it over? Take some money off the table if you've held this for a while. He sold some shares a year ago, but continues to blaze higher. But its valuation is in nosebleed territory. He doubts that the lead shareholder will allow SHOP to be sold. Amazon is a candidate, possibly, but he doesn't feel it will happen.

DON'T BUY

Not wrong if it reminds you of the .com era of 1999. FMV is 5% of the current price. Tremendous amount of momentum, but follow through hasn't been there. If there's a downturn, stocks like this will have a huge decline.

SELL

He wants to own nothing to takes on Amazon. But their chart is spectacular though. He'd sell this now, if they are going against Amazon. Stay in your weight class. If they do, he'd hold onto this.

PAST TOP PICK

(A Top Pick Jul 18/18, Up 74%) He would stay with it. Online retailing will continue to grow. AMZN-Q is pushing some of the smaller and medium sized resellers off their platform and SHOP-T is stepping up. It is a growing pie and they have continued to deliver.

HOLD

If you're a young investor, this is the place to be. Two downgrades, and so the stock has corrected. Today is not the time to enter a new position. Don't sell it now. Second best performer on the TSX.

DON'T BUY

It's had an enormous run to levels he didn't imagine. Companies that have a good growth trajectory and story garner a huge multiple because there are so few of these stories in Canada. He wouldn't buy it now. By comparison, Amazon looks reasonable at 40-50x PE vs. Shopify which is in the 200s or 300s or higher.

PAST TOP PICK

(A Top Pick Mar 15/19, Up 16%) He sees it continuing to press higher. He would continue to hold it as it is consolidating before an expected further push higher.

COMMENT

Maybe this has gotten ahead of itself on valuation after a parabolic rise this year. What they provide to small businesses is great. It could get bought out. Pare your holding if it has gotten too big in your portfolio. B2B wholesaling is large, so SHOP has a large runway. Investors look much to valuations; rather, consider whether a company can continue to execute, beat expectations.

STRONG BUY

It has been going up non-stop. It has never pulled back to buy-in levels. It is a great company and has a lot of tailwinds. If you are really into it, then pick away at it. He likes the company. It is a great play on ecommerce that is growing at triple digits still and there are a lot of positives for it. The number of large companies coming on board is growing also.

DON'T BUY

He just can't buy this at 20 times revenues. It has a tremendous amount of implied growth embedded in its current price. News that Amazon may purge some smaller vendors could help them.

DON'T BUY

Great Canadian company. It has always looked way to expensive trading over 200 times earnings. He can't justify the valuations.

Showing 406 to 420 of 675 entries

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Shopify Inc. (SHOP.TO)