Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

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AMZN

COMMENT

A pullback? Would only pullback if the whole market does, and only to $350.

PARTIAL SELL

Could someone like Amazon take it over? Take some money off the table if you've held this for a while. He sold some shares a year ago, but continues to blaze higher. But its valuation is in nosebleed territory. He doubts that the lead shareholder will allow SHOP to be sold. Amazon is a candidate, possibly, but he doesn't feel it will happen.

DON'T BUY

Not wrong if it reminds you of the .com era of 1999. FMV is 5% of the current price. Tremendous amount of momentum, but follow through hasn't been there. If there's a downturn, stocks like this will have a huge decline.

SELL

He wants to own nothing to takes on Amazon. But their chart is spectacular though. He'd sell this now, if they are going against Amazon. Stay in your weight class. If they do, he'd hold onto this.

PAST TOP PICK

(A Top Pick Jul 18/18, Up 74%) He would stay with it. Online retailing will continue to grow. AMZN-Q is pushing some of the smaller and medium sized resellers off their platform and SHOP-T is stepping up. It is a growing pie and they have continued to deliver.

HOLD

If you're a young investor, this is the place to be. Two downgrades, and so the stock has corrected. Today is not the time to enter a new position. Don't sell it now. Second best performer on the TSX.

DON'T BUY

It's had an enormous run to levels he didn't imagine. Companies that have a good growth trajectory and story garner a huge multiple because there are so few of these stories in Canada. He wouldn't buy it now. By comparison, Amazon looks reasonable at 40-50x PE vs. Shopify which is in the 200s or 300s or higher.

PAST TOP PICK

(A Top Pick Mar 15/19, Up 16%) He sees it continuing to press higher. He would continue to hold it as it is consolidating before an expected further push higher.

COMMENT

Maybe this has gotten ahead of itself on valuation after a parabolic rise this year. What they provide to small businesses is great. It could get bought out. Pare your holding if it has gotten too big in your portfolio. B2B wholesaling is large, so SHOP has a large runway. Investors look much to valuations; rather, consider whether a company can continue to execute, beat expectations.

STRONG BUY

It has been going up non-stop. It has never pulled back to buy-in levels. It is a great company and has a lot of tailwinds. If you are really into it, then pick away at it. He likes the company. It is a great play on ecommerce that is growing at triple digits still and there are a lot of positives for it. The number of large companies coming on board is growing also.

DON'T BUY

He just can't buy this at 20 times revenues. It has a tremendous amount of implied growth embedded in its current price. News that Amazon may purge some smaller vendors could help them.

DON'T BUY

Great Canadian company. It has always looked way to expensive trading over 200 times earnings. He can't justify the valuations.

PARTIAL SELL

Look at taking some profits, based on where we are in the cycle. As Amazon starts to retreat out of small suppliers, Shopify fills that void. Valuation is rich. If it's already been a solid part of your portfolio, leave it in there, just pull it back a bit.

PARTIAL SELL

The stock is up massively. Recently it's been added to the TSX 60, and the closet indexers have to buy it. Whenever it doubles, they sell half. Have to think about the percent weighting in your portfolio. If it goes up quickly, it tends to go down quickly. An alternative to Amazon.

BUY

It is a fast grower and the market is rewarding them. It has done a good job. He is happy holding his position. He might take some profits as it grows. It is executing well and at some point could get acquired.

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Shopify Inc. (SHOP.TO)