Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 12, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has received a mixed bag of reviews from experts, highlighting its robust business model and innovative strides in AI technology. Many analysts appreciate its strong quarterly earnings and growth prospects, especially in catering to small- and medium-sized businesses. However, a prevalent concern revolves around its high valuation metrics, with price-to-earnings (PE) ratios often exceeding 60x. This has led to a general hesitation among some analysts, who question the sustainability of its current trajectory without a commensurate decline in valuation. Despite the volatility and high prices, several experts see potential in Shopify's long-term growth and its ability to adapt to evolving market conditions.

Consensus

Mixed

Valuation

Overvalued

Similar

AMZN

WAIT

Signals for re-entry? Tech has been under a great deal of pressure, especially those companies that have negative earnings. Down significantly. Technical signals include whether it's starting to outperform the broader market. Is more money flowing into things like tech and discretionary? Fundamentals and financials are challenged. Longer term, still a great growth stock. Into 2023, starts to look more positive.

BUY

It continues to be a real leader in the space since small and big businesses rely on them. The price got ahead of itself and so the multiples are much more attractive, but still quite high when compared to other sectors. He just added it to two portfolios recently after selling at about the $2000 mark. Continue to take bite sized pieces when opportunities arise.

DON'T BUY

John: Down 75%, still not cheap enough for him. Better value elsewhere in tech right now.

DON'T BUY

SHOP is in a tough situation. During Covid, it grew so quickly and shares soared. What they do is important for businesses and this will stay, but growth will slow because people are doing less online. They're trying to be more like Amazon by buying logistics companies. Can they make a big dent in logistics? SHOP does have some pricing power, so there could be growth here. But it's a high-PE stock in a volatile market. This could fall 10% in a given day. Can you stomach it?

WEAK BUY

SHOP vs. AMZN Both have extremely long runways. In uncertain times, he'd rather recommend a megacap like AMZN, which has more defenses if we were to go into a recession, and that's a big "if". SHOP at $338 US is an absolute bargain. He has a 5% position in AMZN, one of his top 5 holdings, but less than 1% in SHOP.

WATCH

Shares did very well during Covid due to e-commerce boom. There remains secular growth in e-commerce and SHOP will benefit. But things are fully reopen, so that accelerated growth in SHOP can't sustain. The share price got ahead of its valuation. SHOP is expanding and investing in warehousing and transportation, which means they will compete directly with Amazon. She watches it.

TRADE

He wouldn't buy at any price. Its intrinsic value is 87% lower than the price now. It has a strong balance sheet so you could buy it at Book Value. It grew by raising equity and when it stopped doing this, it and earnings stopped growing. Outside of the cash it has it is poor value

DON'T BUY

Issue with company is that trading multiples continue to fall. Margins under pressure and company not presenting good earnings. Not in a rush to buy shares. Would rather look into FANG and other blue chip tech stocks.

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DON'T BUY

Internet stocks have been crushed in the past year, lacking profits. These stocks are like catching a falling knife. The digital economy is still young. The CEO getting more voting power today is part of a trend of more CEO power. If you're buying SHOP, you're investing in the management. He's not.

DON'T BUY

Avoids companies still in their infancy on profitability. Tailwinds of the e-commerce business aren't going away. Too hard for him to value. Do your homework to find the names that will survive the downdraft.

WATCH

Giant in the industry. Stock ran up. He got stopped out. Need to see conversion from revenue to strong earnings growth. Waiting for technicals to signal the green light on an entry point to get back in.

BUY

Share price still trading at a fairly high multiple. Expecting further growth in sales. Governance issues creating concerns for shareholders. Likes company and is a big supporter of Tobi Lutke. Is buying shares in company as thinks there is major upside.

PARTIAL BUY

Grew rapidly over last 2 years. Benefited from Covid, but now people are reevaluating its growth prospects. Now it's trying to be a fulfillment company. On very bad days, this stock will fall a lot, and you can nibble. E-commerce will grow and SHOP can be a big part of that. Pricing power in the right environment. Good opportunity at the right time, but this is not the right time.

DON'T BUY

Would suggest thinking about valuing companies based on how well can survive tech selloff. Waiting to see if company can generate income and profit. Will stay on sidelines until earnings are proven. Watch company and wait to see what happens.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Reported earnings per share were 30% lower than expected. Revenue was $1.2B, $50 million short of expectations. Quarterly results were disappointing, but looking at the bigger picture, growth continues and the company is investing for the future. Unlock Premium - Try 5i Free

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Shopify Inc. (SHOP.TO)