Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

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WATCH

Giant in the industry. Stock ran up. He got stopped out. Need to see conversion from revenue to strong earnings growth. Waiting for technicals to signal the green light on an entry point to get back in.

BUY

Share price still trading at a fairly high multiple. Expecting further growth in sales. Governance issues creating concerns for shareholders. Likes company and is a big supporter of Tobi Lutke. Is buying shares in company as thinks there is major upside.

PARTIAL BUY

Grew rapidly over last 2 years. Benefited from Covid, but now people are reevaluating its growth prospects. Now it's trying to be a fulfillment company. On very bad days, this stock will fall a lot, and you can nibble. E-commerce will grow and SHOP can be a big part of that. Pricing power in the right environment. Good opportunity at the right time, but this is not the right time.

DON'T BUY

Would suggest thinking about valuing companies based on how well can survive tech selloff. Waiting to see if company can generate income and profit. Will stay on sidelines until earnings are proven. Watch company and wait to see what happens.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Reported earnings per share were 30% lower than expected. Revenue was $1.2B, $50 million short of expectations. Quarterly results were disappointing, but looking at the bigger picture, growth continues and the company is investing for the future. Unlock Premium - Try 5i Free

PARTIAL BUY

Allan Tong’s Discover Picks The silver lining is that Shopify’s PE has plunged to 18.5x. In contrast, Amazon trades at 42.8x and Apple at 26.2x. Only Meta trades lower among the megatechs at 12.8x (and that is a whole different story). Shopify’s EPS stands at a reasonable $29.34, ROI 29.2% and profit margin of 63.2%. Not shabby at all. The company beat three of its last four quarters, including its most recent (Q4 2021). Again, decent. Read Are mega tech stocks still alive? for our full analysis.

BUY ON WEAKNESS

Stock has been volatile with rising interest rates and market trends. Surprised how much volatility with share price. Technology is risky with rising interest rates. Wait to buy when markets stabilize.

COMMENT

Caller had put all their savings into Shopify. His first advice is to never invest in just one stock so this is a worry. Shopify is a high growth and high valuation stock. If you extrapolate revenue growth 5 years in advance this stock would probably trade at much lower prices today. They announced today a move to entrench the founder which is disappointing. Also they announced today a 10 for 1 stock split but that doesn't change the valuation.

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DON'T BUY

Thinks company shares are too expensive to own. Recent share price selloff is not enough to make shares attractive. Waiting for share prices to fall before buying. Too risky to own.

DON'T BUY

You never know the bottom on these high-multiple stocks. He's a value investor, so it doesn't interest him. As interest rates rise, the PEs on these tech stocks compress. If you buy this, expect extreme volatility. Down the road it is a profitable business.

COMMENT

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Saw an unusual spike at close on Friday. However, gains were quickly reversed today. Without taking into account the spike, the stock is down $20. It has shown no issues with scale. It can continue to grow but the stock needs a valuation expansion to really do well. Unlock Premium - Try 5i Free

DON'T BUY

Difficult to determine predictability of business model (company hasn't been around long enough). Not sure what fair value estimate of business is. Company hasn't shown ability to generate cash flow.

BUY

It boasted 70-80% revenue growth in recent years, and he expects a very high 30% rate in coming years. A great company with a huge future. You can buy it here and hold for a long time. Doesn't know when the bottom is, but you can buy now.

BUY ON WEAKNESS

Covid winners have become the Covid losers. Not quite profitable. If you think it will sell more stuff and add more services in 3-5 years, now's the time to buy. He's not negative on it. Narrative is being driven by the price.

DON'T BUY

Phenomenal product for end users, with unique capabilities. Spectacular revenue growth, but will moderate this year. Fundamentals aren't strong for earnings and cashflow. May make sense to average down, but be mindful that it will be volatile. Business is still evolving. In this challenging economic environment, he'd prefer something with a more durable moat.

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Shopify Inc. (SHOP.TO)