Shopify Inc. (SHOP.TO) Buy, Sell or Hold

Shopify Inc. (SHOP.TO)

236.24

-0.17 (0.07%)

as of Oct 23, 2026, 8:00:00 pm Market Closed.

980 watching

BUY

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research. Slower e-commerce growth expected. Inflation and consumer spending headwinds. Continues to invest e-commerce infrastructure. Valuation near historical lows. Unlock Premium - Try 5i Free

DON'T BUY

Boomed during the lockdowns and e-commerce boom. But when shops opened up, people returned to stores. SHOP's high PE, she never understood. The company is expanding and investing into logistics and warehouses. They overbuilt. Their PE remains too high.

DON'T BUY

Grew topline during the pandemic, but profitability and cashflow didn't follow suit. Creates value for its customers, but fundamentals are not strong. He prefers a MSFT or GOOG, essential tech names with stronger profitability and cashflows. Companies with strong fundamentals have lots of options in a recession. Look for a tech name that's more durable longer term.

DON'T BUY

Very volatile. History has shown that once a Canadian stock gets ahead of RY in terms of market cap, best to sell, as it's going to nosedive. Costs have risen, sales growth slowing, not that cheap, earnings have come down. Other tech names are more attractive. Not sure if you want to get back into pandemic winner stocks. Play the valuation story instead.

PARTIAL SELL

Invested heavily in what they thought would be a generational shift in e-commerce. Considering the price target, take some profits, and perhaps pick up cheaper. (Analysts’ price target is $48.50)

DON'T BUY

Quite expensive given its fundamentals and metrics. For tech, understand what the price to sales is. Trading at 6.5x price to sales going forward, expensive. PE is 122x. Missteps. Resurgence of in-person shopping has hurt.

WATCH

Does the company have positive operating leverage for growth and profitability? If it can show that, it could be the next multi-year winner at a great entry level. Right now, the market's saying "show me". For him right now, he would not buy. He's watching and waiting.

DON'T BUY

Never owned it, and missed its huge run and huge pullback. E-commerce is a long secular growth trend, but Shopify's PE wasn't sustainable and still isn't.

BUY ON WEAKNESS

Business model is excellent, but stock price still expensive. Believes better opportunities in the market. Will consider buying if stock price falls. Recent stock split meaningless in terms of business quality.

WAIT

Signals for re-entry? Tech has been under a great deal of pressure, especially those companies that have negative earnings. Down significantly. Technical signals include whether it's starting to outperform the broader market. Is more money flowing into things like tech and discretionary? Fundamentals and financials are challenged. Longer term, still a great growth stock. Into 2023, starts to look more positive.

BUY

It continues to be a real leader in the space since small and big businesses rely on them. The price got ahead of itself and so the multiples are much more attractive, but still quite high when compared to other sectors. He just added it to two portfolios recently after selling at about the $2000 mark. Continue to take bite sized pieces when opportunities arise.

DON'T BUY

John: Down 75%, still not cheap enough for him. Better value elsewhere in tech right now.

DON'T BUY

SHOP is in a tough situation. During Covid, it grew so quickly and shares soared. What they do is important for businesses and this will stay, but growth will slow because people are doing less online. They're trying to be more like Amazon by buying logistics companies. Can they make a big dent in logistics? SHOP does have some pricing power, so there could be growth here. But it's a high-PE stock in a volatile market. This could fall 10% in a given day. Can you stomach it?

WEAK BUY

SHOP vs. AMZN Both have extremely long runways. In uncertain times, he'd rather recommend a megacap like AMZN, which has more defenses if we were to go into a recession, and that's a big "if". SHOP at $338 US is an absolute bargain. He has a 5% position in AMZN, one of his top 5 holdings, but less than 1% in SHOP.

WATCH

Shares did very well during Covid due to e-commerce boom. There remains secular growth in e-commerce and SHOP will benefit. But things are fully reopen, so that accelerated growth in SHOP can't sustain. The share price got ahead of its valuation. SHOP is expanding and investing in warehousing and transportation, which means they will compete directly with Amazon. She watches it.

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Shopify Inc. (SHOP.TO)