Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

164.18

-7.34 (4.28%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

DON'T BUY

Issue with company is that trading multiples continue to fall. Margins under pressure and company not presenting good earnings. Not in a rush to buy shares. Would rather look into FANG and other blue chip tech stocks.

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DON'T BUY

Internet stocks have been crushed in the past year, lacking profits. These stocks are like catching a falling knife. The digital economy is still young. The CEO getting more voting power today is part of a trend of more CEO power. If you're buying SHOP, you're investing in the management. He's not.

DON'T BUY

Avoids companies still in their infancy on profitability. Tailwinds of the e-commerce business aren't going away. Too hard for him to value. Do your homework to find the names that will survive the downdraft.

WATCH

Giant in the industry. Stock ran up. He got stopped out. Need to see conversion from revenue to strong earnings growth. Waiting for technicals to signal the green light on an entry point to get back in.

BUY

Share price still trading at a fairly high multiple. Expecting further growth in sales. Governance issues creating concerns for shareholders. Likes company and is a big supporter of Tobi Lutke. Is buying shares in company as thinks there is major upside.

PARTIAL BUY

Grew rapidly over last 2 years. Benefited from Covid, but now people are reevaluating its growth prospects. Now it's trying to be a fulfillment company. On very bad days, this stock will fall a lot, and you can nibble. E-commerce will grow and SHOP can be a big part of that. Pricing power in the right environment. Good opportunity at the right time, but this is not the right time.

DON'T BUY

Would suggest thinking about valuing companies based on how well can survive tech selloff. Waiting to see if company can generate income and profit. Will stay on sidelines until earnings are proven. Watch company and wait to see what happens.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Reported earnings per share were 30% lower than expected. Revenue was $1.2B, $50 million short of expectations. Quarterly results were disappointing, but looking at the bigger picture, growth continues and the company is investing for the future. Unlock Premium - Try 5i Free

PARTIAL BUY

Allan Tong’s Discover Picks The silver lining is that Shopify’s PE has plunged to 18.5x. In contrast, Amazon trades at 42.8x and Apple at 26.2x. Only Meta trades lower among the megatechs at 12.8x (and that is a whole different story). Shopify’s EPS stands at a reasonable $29.34, ROI 29.2% and profit margin of 63.2%. Not shabby at all. The company beat three of its last four quarters, including its most recent (Q4 2021). Again, decent. Read Are mega tech stocks still alive? for our full analysis.

BUY ON WEAKNESS

Stock has been volatile with rising interest rates and market trends. Surprised how much volatility with share price. Technology is risky with rising interest rates. Wait to buy when markets stabilize.

COMMENT

Caller had put all their savings into Shopify. His first advice is to never invest in just one stock so this is a worry. Shopify is a high growth and high valuation stock. If you extrapolate revenue growth 5 years in advance this stock would probably trade at much lower prices today. They announced today a move to entrench the founder which is disappointing. Also they announced today a 10 for 1 stock split but that doesn't change the valuation.

DON'T BUY

Thinks company shares are too expensive to own. Recent share price selloff is not enough to make shares attractive. Waiting for share prices to fall before buying. Too risky to own.

DON'T BUY

You never know the bottom on these high-multiple stocks. He's a value investor, so it doesn't interest him. As interest rates rise, the PEs on these tech stocks compress. If you buy this, expect extreme volatility. Down the road it is a profitable business.

COMMENT

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Saw an unusual spike at close on Friday. However, gains were quickly reversed today. Without taking into account the spike, the stock is down $20. It has shown no issues with scale. It can continue to grow but the stock needs a valuation expansion to really do well. Unlock Premium - Try 5i Free

DON'T BUY

Difficult to determine predictability of business model (company hasn't been around long enough). Not sure what fair value estimate of business is. Company hasn't shown ability to generate cash flow.

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Shopify Inc. (SHOP.TO)