Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

154.09

+1.38 (0.90%)

as of Jun 18, 2026, 7:28:26 pm Market Open.

983 watching

Investor Insights

Jun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. (SHOP) has received a mixed response from analysts. While many experts praise its business model and growth prospects, especially regarding its adaptability and integration of AI, concerns persist regarding its high valuation and volatility. The stock has been noted for consistently trading at a premium, leading analysts to caution about its price-to-earnings ratios, which often exceed 60x. Moreover, the company's ties to small and medium-sized businesses make it particularly sensitive to economic fluctuations. Despite these warnings, some analysts remain optimistic about its long-term hold potential and view current price levels as attractive entry points for new investors.

Consensus

Cautious

Valuation

Overvalued

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WAIT

Short term this is questionable. The return of traditional stores isn't good for Shopify. Be patient and wait for an entry point. It needs a catalyst to increase online shopping.

HOLD

Has since sold shares in company. Company does not have consistent returns on capital (has been negative the past 10 years). High revenue growth does not equate to return for shareholders. Unsure whether company will be able to generate free cash flow. Is a speculative stock. Untested business model.

HOLD

WATCH

Very large decline. Think about it in the context of the year 2000. The ones that survived had positive operating leverage, growth, and great business models. Those are the ones you want to own for years. Too early to decide. Stay away, but watch it.

BUY

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research. Slower e-commerce growth expected. Inflation and consumer spending headwinds. Continues to invest e-commerce infrastructure. Valuation near historical low. Unlock Premium - Try 5i Free

WAIT

Over-invested on prospective growth. Consolidating now between $40-52, after breaking its downward trend. Swing traders will play that. If you're not a day trader, he'd wait for confirmation of a breakout or breakdown. Wait perhaps for it to reach $55. You don't want to see it go below $40, as there could be more downside.

BUY

DON'T BUY

Boomed during the lockdowns and e-commerce boom. But when shops opened up, people returned to stores. SHOP's high PE, she never understood. The company is expanding and investing into logistics and warehouses. They overbuilt. Their PE remains too high.

DON'T BUY

Grew topline during the pandemic, but profitability and cashflow didn't follow suit. Creates value for its customers, but fundamentals are not strong. He prefers a MSFT or GOOG, essential tech names with stronger profitability and cashflows. Companies with strong fundamentals have lots of options in a recession. Look for a tech name that's more durable longer term.

DON'T BUY

Very volatile. History has shown that once a Canadian stock gets ahead of RY in terms of market cap, best to sell, as it's going to nosedive. Costs have risen, sales growth slowing, not that cheap, earnings have come down. Other tech names are more attractive. Not sure if you want to get back into pandemic winner stocks. Play the valuation story instead.

PARTIAL SELL

Invested heavily in what they thought would be a generational shift in e-commerce. Considering the price target, take some profits, and perhaps pick up cheaper. (Analysts’ price target is $48.50)

DON'T BUY

Quite expensive given its fundamentals and metrics. For tech, understand what the price to sales is. Trading at 6.5x price to sales going forward, expensive. PE is 122x. Missteps. Resurgence of in-person shopping has hurt.

WATCH

Does the company have positive operating leverage for growth and profitability? If it can show that, it could be the next multi-year winner at a great entry level. Right now, the market's saying "show me". For him right now, he would not buy. He's watching and waiting.

DON'T BUY

Never owned it, and missed its huge run and huge pullback. E-commerce is a long secular growth trend, but Shopify's PE wasn't sustainable and still isn't.

BUY ON WEAKNESS

Business model is excellent, but stock price still expensive. Believes better opportunities in the market. Will consider buying if stock price falls. Recent stock split meaningless in terms of business quality.

Showing 196 to 210 of 667 entries

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Shopify Inc. (SHOP.TO)