Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

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BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Can be difficult to execute the perfect timing for a purchase. Momentum is currently negative. The stock might continue to be weak for some time as portfolio managers adjust weightings and new buyers wait. $900 is considered an attractive price. Unlock Premium - Try 5i Free

BUY

Question is how much will investors pay for higher market multiples. Concern is that it gets tossed around by the market. However it is a great core holding and he has been adding a little at these levels. Recommends if buying, do so with money you don't need and in non-registered accounts.

DON'T BUY

Fantastic business and it's proven itself. Great company, but expensive based on size of its business. It might be fantastic 5 years from now, but you're guessing what the future is. The liquidity problem is not going away, and he's staying away from high valuation businesses. He wants companies where the pricing is going up as well as the margins.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The volatility will improve in the long-run. It continues to show robust growth. It trades at premium, but it is probably merited. Probably safer at these levels. Has a strong ecosystem with a dominant market position and competitive moat. Unlock Premium - Try 5i Free

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

It once rivalled Royal Bank as the largest Canadian market cap stock on the TSX, but (as of Feb. 2) SHOP-T has tanked nearly 36%. A week earlier, that figure was closer to 50%. What happened? Back during the dark days of the pandemic, Shopify was the stock to buy as it offered an online platform for countless retailers to sell on the internet. We all know how e-commerce thrived in the last 24 months. The problem is that this perception of Shopify as a Covid stock now haunts the company. Peloton and Zoom are in this class. Arguably, all three stocks have been punished too much, since they each provide a valuable service that many people use—and will use in the future.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The stock was downgraded recently, but this is not new news. The company is also brining fulfilment in-house, which may raise costs in the short term. It is probably the right move long term to serve customers better. Unlock Premium - Try 5i Free

DON'T BUY

As a value investor, he doesn't follow this. Fairly high multiples and high-growth projections. Not on his radar.

DON'T BUY

Until recently, it had the highest market cap on the TSX. It's fallen 50% from its peak. He and his colleagues talk about this a lot, about if and where to enter it. Great platform, but the stock got vastly overvalued. A reasonable value is US$600-700. In 2021, a lot of companies got way ahead of themselves in terms of revenues, including SHOP. A great company, but not necessarily a great stock.

BUY

Allan Tong’s Discover Picks In mid-November 19, SHOP-T peaked at $2,139, and now trades below $1,400. That's a 31% slide. What happened? Omicron hit. Then, the feds announced they would raise interest rates. All tech sold off. To be fair, though, Shopify's PE was sailing high. Peaking at 651.57x on September 30, 2020, it then plunged to 85.72x six months later, then 50.53x exactly a year later. It now trades at a fairly reasonable 41x. To compare, Apple stands at 30.8x and Amazon 62x. Also, returns are among the highest in the software business with a 24% ROI. Read 3 Technology Stocks with Potential for our full analysis.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Many investors might be selling even at these levels with a profit. The market is rotating from high valuation growth names to value names. It is risk off right now. Has moved down from 52x to 22x forward sales. The premium valuation is probably still deserved though since it has an incredible moat. A decent buying opportunity. Unlock Premium - Try 5i Free

WAIT

Great story, great growth. Problem is should it trade at 25x, or more like the current 12.8x? Fickle, in reaction to sentiment and bond yields, crowded trade. Back to $2100? Yes. In next 12 months? No. Buy now? No. Time to add might be when people forget about it a little bit.

TRADE

Believes is a good company with a great story. Likes growth profile of eCommerce sector. Insider trading/selling at company is a concern. Large management turnover is not unusual, however, is a concern. Prefers Amazon over Shopify. Nothing stopping Amazon from moving into Shopify's space.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Apr 13/21, Down 0.6%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with SHOP has triggered its stop at $1550. To remain disciplined, we recommend covering the position at this time. This results in a net investment gain of 13%, when combined with our previous recommendation to cover half the position.

SELL

Yesterday, he got a "sell" signal. Balance sheet is too big for current level of earnings. Earnings have to move from $8.68 to $10.50, a big gap. If earnings stay where they are, stock price is coming down. Model price of $222 (yes, that's right), so it's a long way down. Broken growth story. Don't buy the dip.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The pullback today seems to be more market related than company-specific. 5i is comfortable stepping in now, but a bad start to the year could mean more than usual volatility. Unlock Premium - Try 5i Free

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Shopify Inc. (SHOP.TO)