Shopify Inc. (SHOP.TO) Buy, Sell or Hold

Shopify Inc. (SHOP.TO)

236.24

-0.17 (0.07%)

as of Oct 23, 2026, 8:00:00 pm Market Closed.

980 watching

TRADE

He wouldn't buy at any price. Its intrinsic value is 87% lower than the price now. It has a strong balance sheet so you could buy it at Book Value. It grew by raising equity and when it stopped doing this, it and earnings stopped growing. Outside of the cash it has it is poor value

DON'T BUY

Issue with company is that trading multiples continue to fall. Margins under pressure and company not presenting good earnings. Not in a rush to buy shares. Would rather look into FANG and other blue chip tech stocks.

DON'T BUY

Internet stocks have been crushed in the past year, lacking profits. These stocks are like catching a falling knife. The digital economy is still young. The CEO getting more voting power today is part of a trend of more CEO power. If you're buying SHOP, you're investing in the management. He's not.

DON'T BUY

Avoids companies still in their infancy on profitability. Tailwinds of the e-commerce business aren't going away. Too hard for him to value. Do your homework to find the names that will survive the downdraft.

WATCH

Giant in the industry. Stock ran up. He got stopped out. Need to see conversion from revenue to strong earnings growth. Waiting for technicals to signal the green light on an entry point to get back in.

BUY

Share price still trading at a fairly high multiple. Expecting further growth in sales. Governance issues creating concerns for shareholders. Likes company and is a big supporter of Tobi Lutke. Is buying shares in company as thinks there is major upside.

PARTIAL BUY

Grew rapidly over last 2 years. Benefited from Covid, but now people are reevaluating its growth prospects. Now it's trying to be a fulfillment company. On very bad days, this stock will fall a lot, and you can nibble. E-commerce will grow and SHOP can be a big part of that. Pricing power in the right environment. Good opportunity at the right time, but this is not the right time.

DON'T BUY

Would suggest thinking about valuing companies based on how well can survive tech selloff. Waiting to see if company can generate income and profit. Will stay on sidelines until earnings are proven. Watch company and wait to see what happens.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Reported earnings per share were 30% lower than expected. Revenue was $1.2B, $50 million short of expectations. Quarterly results were disappointing, but looking at the bigger picture, growth continues and the company is investing for the future. Unlock Premium - Try 5i Free

PARTIAL BUY

Allan Tong’s Discover Picks The silver lining is that Shopify’s PE has plunged to 18.5x. In contrast, Amazon trades at 42.8x and Apple at 26.2x. Only Meta trades lower among the megatechs at 12.8x (and that is a whole different story). Shopify’s EPS stands at a reasonable $29.34, ROI 29.2% and profit margin of 63.2%. Not shabby at all. The company beat three of its last four quarters, including its most recent (Q4 2021). Again, decent. Read Are mega tech stocks still alive? for our full analysis.

BUY ON WEAKNESS

Stock has been volatile with rising interest rates and market trends. Surprised how much volatility with share price. Technology is risky with rising interest rates. Wait to buy when markets stabilize.

COMMENT

Caller had put all their savings into Shopify. His first advice is to never invest in just one stock so this is a worry. Shopify is a high growth and high valuation stock. If you extrapolate revenue growth 5 years in advance this stock would probably trade at much lower prices today. They announced today a move to entrench the founder which is disappointing. Also they announced today a 10 for 1 stock split but that doesn't change the valuation.

DON'T BUY

Thinks company shares are too expensive to own. Recent share price selloff is not enough to make shares attractive. Waiting for share prices to fall before buying. Too risky to own.

DON'T BUY

You never know the bottom on these high-multiple stocks. He's a value investor, so it doesn't interest him. As interest rates rise, the PEs on these tech stocks compress. If you buy this, expect extreme volatility. Down the road it is a profitable business.

COMMENT

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Saw an unusual spike at close on Friday. However, gains were quickly reversed today. Without taking into account the spike, the stock is down $20. It has shown no issues with scale. It can continue to grow but the stock needs a valuation expansion to really do well. Unlock Premium - Try 5i Free

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Shopify Inc. (SHOP.TO)