Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 12, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP) presents itself as a leading player in the e-commerce space, demonstrating strong quarterly performance, with reports of high earnings growth and an impressive revenue increase of 34%. Despite these positive indicators, many experts highlight concerns regarding its valuation, which they consider high, given its price-to-earnings (PE) ratios ranging significantly. There's an acknowledgment of the company's resilience and adaptability, particularly with its integration of AI into its business model. However, mixed sentiments prevail, with some experts advocating cautious entry points given the volatility and high multiples, while others view its long-term growth potential favorably. Experts underline its positioning catering to small- and medium-sized businesses, noting macroeconomic sensitivity while recognizing distinct opportunities within the e-commerce and technology landscape.

Consensus

Mixed

Valuation

Overvalued

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PARTIAL BUY

Allan Tong’s Discover Picks The silver lining is that Shopify’s PE has plunged to 18.5x. In contrast, Amazon trades at 42.8x and Apple at 26.2x. Only Meta trades lower among the megatechs at 12.8x (and that is a whole different story). Shopify’s EPS stands at a reasonable $29.34, ROI 29.2% and profit margin of 63.2%. Not shabby at all. The company beat three of its last four quarters, including its most recent (Q4 2021). Again, decent. Read Are mega tech stocks still alive? for our full analysis.

BUY ON WEAKNESS

Stock has been volatile with rising interest rates and market trends. Surprised how much volatility with share price. Technology is risky with rising interest rates. Wait to buy when markets stabilize.

COMMENT

Caller had put all their savings into Shopify. His first advice is to never invest in just one stock so this is a worry. Shopify is a high growth and high valuation stock. If you extrapolate revenue growth 5 years in advance this stock would probably trade at much lower prices today. They announced today a move to entrench the founder which is disappointing. Also they announced today a 10 for 1 stock split but that doesn't change the valuation.

DON'T BUY

Thinks company shares are too expensive to own. Recent share price selloff is not enough to make shares attractive. Waiting for share prices to fall before buying. Too risky to own.

DON'T BUY

You never know the bottom on these high-multiple stocks. He's a value investor, so it doesn't interest him. As interest rates rise, the PEs on these tech stocks compress. If you buy this, expect extreme volatility. Down the road it is a profitable business.

COMMENT

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Saw an unusual spike at close on Friday. However, gains were quickly reversed today. Without taking into account the spike, the stock is down $20. It has shown no issues with scale. It can continue to grow but the stock needs a valuation expansion to really do well. Unlock Premium - Try 5i Free

DON'T BUY

Difficult to determine predictability of business model (company hasn't been around long enough). Not sure what fair value estimate of business is. Company hasn't shown ability to generate cash flow.

BUY

It boasted 70-80% revenue growth in recent years, and he expects a very high 30% rate in coming years. A great company with a huge future. You can buy it here and hold for a long time. Doesn't know when the bottom is, but you can buy now.

BUY ON WEAKNESS

Covid winners have become the Covid losers. Not quite profitable. If you think it will sell more stuff and add more services in 3-5 years, now's the time to buy. He's not negative on it. Narrative is being driven by the price.

DON'T BUY

Phenomenal product for end users, with unique capabilities. Spectacular revenue growth, but will moderate this year. Fundamentals aren't strong for earnings and cashflow. May make sense to average down, but be mindful that it will be volatile. Business is still evolving. In this challenging economic environment, he'd prefer something with a more durable moat.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Can be difficult to execute the perfect timing for a purchase. Momentum is currently negative. The stock might continue to be weak for some time as portfolio managers adjust weightings and new buyers wait. $900 is considered an attractive price. Unlock Premium - Try 5i Free

BUY

Question is how much will investors pay for higher market multiples. Concern is that it gets tossed around by the market. However it is a great core holding and he has been adding a little at these levels. Recommends if buying, do so with money you don't need and in non-registered accounts.

DON'T BUY

Fantastic business and it's proven itself. Great company, but expensive based on size of its business. It might be fantastic 5 years from now, but you're guessing what the future is. The liquidity problem is not going away, and he's staying away from high valuation businesses. He wants companies where the pricing is going up as well as the margins.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The volatility will improve in the long-run. It continues to show robust growth. It trades at premium, but it is probably merited. Probably safer at these levels. Has a strong ecosystem with a dominant market position and competitive moat. Unlock Premium - Try 5i Free

Premium content

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

It once rivalled Royal Bank as the largest Canadian market cap stock on the TSX, but (as of Feb. 2) SHOP-T has tanked nearly 36%. A week earlier, that figure was closer to 50%. What happened? Back during the dark days of the pandemic, Shopify was the stock to buy as it offered an online platform for countless retailers to sell on the internet. We all know how e-commerce thrived in the last 24 months. The problem is that this perception of Shopify as a Covid stock now haunts the company. Peloton and Zoom are in this class. Arguably, all three stocks have been punished too much, since they each provide a valuable service that many people use—and will use in the future.

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Shopify Inc. (SHOP.TO)