Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

BUY

Has owned stock since price of $38.00 Shopify has capitalized on helping small and medium business owners (Amazon missed this). ~300x P/E makes it a cautious buy. Take a half position and wait until market pullback.

COMMENT

Has defied the odds. Has $200 billion market cap and is the most valuable company in Canada. has consistently beaten analysts' expectations. You're paying over 40 X sales so there's a valuation risk. It is difficult to assume it will continue to grow at 30% to 50%. Doesn't own.

COMMENT

Likes the business. Nosebleed valuation, but they continue to execute. Price target isn't much higher than it is today. Optimistic that over long term, it will be a dominant player in the space as they add retailers to their portfolio. $1672 is the sell side target, so there's caution out there. A rapid rise in rates will put pressure on these names.

DON'T BUY

She's never owned it. SHOP has done very well, but she's a value investor. They will post strong growth, but the headwind is moderating growth in anticipation of higher interest rates. She follows SHOP, but hasn't pulled the trigger on it.

BUY ON WEAKNESS

Great Canadian company. Continues to gain market share. Might want to hold off buying, as it's done so well. If you're prepared for the volatility, you'll do quite well.

DON'T BUY

Done well. Benefited from move to e-commerce during Covid. In the right space and trying to add services to its offering. Valuation is high, but so are expectations for the stock.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. A lawsuit against them was thrown out yesterday. The stock has broken out technically and volume is triple. E-commerce companies in Asia have had a good sales week and this is probably a follow through from there. Unlock Premium - Try 5i Free

COMMENT

SHOP vs. AMZN Hanging in remarkably well. Has gained relative performance compared to AMZN, which has consolidated for a year and looks like it's trying to make a turn. He'd prefer SHOP, but the whole online retail group continues to struggle a bit. IBUY, as a proxy for the entire group, has also underperformed for several months.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company has never missed a quarter. This does not mean it never will however. The weakness seems to come from fear about Q4 and supply chain issues that are impacting their customers. Unlock Premium - Try 5i Free

DON'T BUY

The valuations are out of sight. Snapchat was trading at 30x price to sales and now the stock is down 25%. Beyond Meat was also trading at high multiples and it collapsed. This scares him to buy high multiple stocks. Both are fantastic businesses but he is not ready to pay these multiples.

SELL

Phenomenal company that will do well for years to come, but trades at a huge multiple. Profits are small. Risk/reward is not there. He expects tech to lose its gold status over the next year, so this could fall 40%.

RISKY

Always concerned about the valuation. Pandemic helped it. Easing of the pandemic might hurt. PE of over 275x. Growth rate is strong at over 50%. Rising interest rates negatively impact high-growth companies. Price to sales is 34x, very expensive. Exposed to smaller merchants and bumps in the economy. High beta and volatility. A trade.

COMMENT

SHOP vs. Constellation Software E-commerce continues to proliferate our economy, and SHOP grows organically. In contrast, CSU is more of a growth-by-acquisition story, buying software companies to grow in size. Therefore, CSU is safer, but SHOP has much better growth prospects. SHOP recently did a deal with Facebook. SHOP and CSU are apples vs. oranges. SHOP has more pricing power in the stock than people think as they gain market share, but he isn't sure about this with CSU. CSU has great managers and acquire well.

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TOP PICK

The technology is well developed and continues to improve it. Starting to get into lending. A must have to keep up with the index if you have a large cap portfolio. Mentions are up 75% over the last 24 hours.

BUY

A fantastic company. He does not own it because of its size and valuation. Their technology is well impeded and they are improving it all the time. They are getting into lending. They are a true Canadian champion. You will not be hurt at all. You have to own it if you are managing a large cap portfolio to keep up with the index.

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Shopify Inc. (SHOP.TO)