Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

PARTIAL SELL

Invested heavily in what they thought would be a generational shift in e-commerce. Considering the price target, take some profits, and perhaps pick up cheaper. (Analysts’ price target is $48.50)

DON'T BUY

Quite expensive given its fundamentals and metrics. For tech, understand what the price to sales is. Trading at 6.5x price to sales going forward, expensive. PE is 122x. Missteps. Resurgence of in-person shopping has hurt.

WATCH

Does the company have positive operating leverage for growth and profitability? If it can show that, it could be the next multi-year winner at a great entry level. Right now, the market's saying "show me". For him right now, he would not buy. He's watching and waiting.

DON'T BUY

Never owned it, and missed its huge run and huge pullback. E-commerce is a long secular growth trend, but Shopify's PE wasn't sustainable and still isn't.

BUY ON WEAKNESS

Business model is excellent, but stock price still expensive. Believes better opportunities in the market. Will consider buying if stock price falls. Recent stock split meaningless in terms of business quality.

WAIT

Signals for re-entry? Tech has been under a great deal of pressure, especially those companies that have negative earnings. Down significantly. Technical signals include whether it's starting to outperform the broader market. Is more money flowing into things like tech and discretionary? Fundamentals and financials are challenged. Longer term, still a great growth stock. Into 2023, starts to look more positive.

BUY

It continues to be a real leader in the space since small and big businesses rely on them. The price got ahead of itself and so the multiples are much more attractive, but still quite high when compared to other sectors. He just added it to two portfolios recently after selling at about the $2000 mark. Continue to take bite sized pieces when opportunities arise.

DON'T BUY

John: Down 75%, still not cheap enough for him. Better value elsewhere in tech right now.

DON'T BUY

SHOP is in a tough situation. During Covid, it grew so quickly and shares soared. What they do is important for businesses and this will stay, but growth will slow because people are doing less online. They're trying to be more like Amazon by buying logistics companies. Can they make a big dent in logistics? SHOP does have some pricing power, so there could be growth here. But it's a high-PE stock in a volatile market. This could fall 10% in a given day. Can you stomach it?

WEAK BUY

SHOP vs. AMZN Both have extremely long runways. In uncertain times, he'd rather recommend a megacap like AMZN, which has more defenses if we were to go into a recession, and that's a big "if". SHOP at $338 US is an absolute bargain. He has a 5% position in AMZN, one of his top 5 holdings, but less than 1% in SHOP.

WATCH

Shares did very well during Covid due to e-commerce boom. There remains secular growth in e-commerce and SHOP will benefit. But things are fully reopen, so that accelerated growth in SHOP can't sustain. The share price got ahead of its valuation. SHOP is expanding and investing in warehousing and transportation, which means they will compete directly with Amazon. She watches it.

TRADE

He wouldn't buy at any price. Its intrinsic value is 87% lower than the price now. It has a strong balance sheet so you could buy it at Book Value. It grew by raising equity and when it stopped doing this, it and earnings stopped growing. Outside of the cash it has it is poor value

DON'T BUY

Issue with company is that trading multiples continue to fall. Margins under pressure and company not presenting good earnings. Not in a rush to buy shares. Would rather look into FANG and other blue chip tech stocks.

DON'T BUY

Internet stocks have been crushed in the past year, lacking profits. These stocks are like catching a falling knife. The digital economy is still young. The CEO getting more voting power today is part of a trend of more CEO power. If you're buying SHOP, you're investing in the management. He's not.

DON'T BUY

Avoids companies still in their infancy on profitability. Tailwinds of the e-commerce business aren't going away. Too hard for him to value. Do your homework to find the names that will survive the downdraft.

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Shopify Inc. (SHOP.TO)