Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

154.09

+1.38 (0.90%)

as of Jun 18, 2026, 7:28:26 pm Market Open.

983 watching

Investor Insights

Jun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. (SHOP) has received a mixed response from analysts. While many experts praise its business model and growth prospects, especially regarding its adaptability and integration of AI, concerns persist regarding its high valuation and volatility. The stock has been noted for consistently trading at a premium, leading analysts to caution about its price-to-earnings ratios, which often exceed 60x. Moreover, the company's ties to small and medium-sized businesses make it particularly sensitive to economic fluctuations. Despite these warnings, some analysts remain optimistic about its long-term hold potential and view current price levels as attractive entry points for new investors.

Consensus

Cautious

Valuation

Overvalued

Similar

Amazon,AMZN

BUY

Allan Tong’s Discover Picks SHOP (still on the U.S. version) was trading a month ago at $33.71 (Dec. 23), so the stock has already been rallying hard. The upgrade and fresh signal will inject even more momentum in the short term, and SHOP stock will get another boost if the U.S. Fed’s Jay Powell slows down his interest rate hikes on January 31. That said, Shopify still labours under some sobering metrics. It trades at a PE of 338x, pays a dividend yield of 0%, and its beta is 1.88. True, its valuation was twice as high at its pandemic peak, but still that’s a dizzying number. Read 3 Promising Oversold Stocks for our full analysis.

PAST TOP PICK

(A Top Pick Feb 02/22, Down 55%) He sold some shares in March/April 2022. Likes the company and management. Lots of moving parts here, especially as they negotiate with Amazon about a Prime partnership. Are concerns if the economy enters a recession. SHOP has a new CEO who pledges profitability. Trades at $37, but the target is $41. SHOP has recovered lot from lows.

DON'T BUY

It's run the cycle of accumulation - markup - distribution - markdown. Cautious. Worried the price is going to be flat for a long time, and your money won't be working for you. You can get good rallies, but in the bigger scheme of things, you could be stuck in a sideways range for quite a while.

DON'T BUY

Got ahead of itself. The market wants cost cuts and profits now. Still has tremendous technologies, still the leader for small e-commerce. Addressable market still huge. Not interested until he sees profits.

WAIT

With concept stocks like this one, his discipline is that every time it doubles, sell half. Not a buy for new accounts until the valuation gets to a more predictable level. While rates continue to rise, hard to grow earnings. Avoid tech right now, because things can get worse before they get better.

WAIT

Next 6-12 months? At the top of his list to add to the portfolio when economic and market conditions hit an inflection point. Outperformed the TSX by an average of 100% in all cyclical bull markets since the IPO in 2015. Fallen 85%, might be rolling over again. Likes the two revenue streams. The take rate has been steadily growing. Great secular opportunity ahead. Look for a good entry point in the first half of 2023. Intrinsic value of $45. Total addressable market is colossal, current global e-market share is 3.5%.

BUY

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research. Reported a blowout quarter. Online migration accelerated. Management quick to add on merchants. Global exposure.

DON'T BUY

Trend not looking good on the chart. Better places to invest.

WEAK BUY

Q3 better than expected. New products. Management doesn't see a lot of growth in Q4 over Q3. Backbone of small businesses. Needs to be in logistics, but this is difficult. Volatile. With a long time horizon, you'll be fine.

HOLD

Holds a 2% position. He believes in its intrinsic value. What allows him to stick with a company that's come down so much is the hedge put in place in his fund. He wouldn't add here, but would around $34. (Analysts’ price target is $87.00)

DON'T BUY

Expecting stock to be volatile. Better names to invest in with more stability. Not easy to predict value of company.

WATCH

There are going to be Covid winners and Covid losers. Will be a winner long term. Proof is that revenues accelerated this quarter. But now they have to focus on profits, and he has no interest until he sees consistency there.

COMMENT

Down 83% from highs. Sales growth likely to remain challenged, return to in-person shopping not helping. Not cheap at 7.5x price to sales. Basing, so could have a powerful bounce. But the trend may still be sideways or down.

Unspecified

A volatile stock that is trading at a high multiple, but growth is slowing. Trying to be more like Amazon so needs to spend more money. Needs to make much more money to make the previous highs. E-commerce is here to stay.

BUY

Company is enabling small business owners to sell products online(eCommerce). Victim of market selloff (especially in tech). Company returning to reasonable valuation. Expecting long term growth. Is a good company overall.

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