NYSE:NKE

Nike Inc (NKE)

43.47
-0.29 (0.66%)
as of Jul 20, 2026, 8:00:00 pm Market Open.
276 watching
0
Investor Insights
star iconJul 20, 2026, 12:00 am

This summary was created by AI, based on 23 opinions in the last 12 months.

Nike Inc. has faced significant challenges in recent quarters, with declining revenues and increased competition affecting its performance. Experts noted a consistent trend of negative growth in key segments, including a notable drop in digital sales and a decline for its Converse brand. While some analysts see potential for recovery through new leadership and strategic shifts, they caution that the turnaround may take time and is fraught with risks, particularly given the company's recent performance and market conditions. Insider buying and intrinsic brand strength offer some hope, but many remain skeptical about Nike's ability to regain its former glory in a fragmented market. Overall, the sentiment is mixed, reflecting a cautious approach from those observing the brand's evolution amidst economic pressures and changing consumer preferences.

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Consensus
Cautious
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Valuation
Overvalued
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Similar
LULU

Most recent Opinions go here

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DON'T BUY

He sold this already. Doesn't see an earnings bump ahead. They didn't raise guidance. Was up 4.9% today, but doesn't believe in it. He lost a lot of money on this. Nike has too much competition.

DON'T BUY

Faces competition and consumers no longer paying jacked-up prices. In their last quarter, revenues were -3%, digital sales -9%, and Converse -35%. Shares are -33% this year. Leisurewear as a whole is weak. Fashion always changes. Nike could turn things around, though.

DON'T BUY

Still an expensive multiple. He doesn't like to buy fashion or clothing companies. Tastes change way too quickly. He doesn't understand the clothing industry. He doesn't even like to go shopping :)

HOLD

So many good choices for stocks out there, you don't want to take the risk of this turnaround. Hasn't yet demonstrated it can turn the ship. Execution, marketing, and geographic problems.

TRADE

Several levels of trouble. He added recently ~$45. Not looking for homeruns. Potential for it to get back up to mid-upper $50s is realistic. Still very expensive at 30x forward PE. Unless they can figure out the China headwinds, it will struggle. Every time it rallies, it's likely to a lower high. Selloffs will be to lower lows.

Growth story for decades, but now a mature clothing company. A trade, not an investment.

DON'T BUY

He made a mistake. He expected a turnaround, which is not happening fast enough. Shares could keep falling.

DON'T BUY

It has been a very challenged name for a long time and is well below its 200 day moving day average which is moving lower. Has 0% or negative growth. Consumer discretionary spending names in general are going through difficulty.

TRADE

Don't confuse iconic brand-name recognition with business of Nike itself. Turnaround story. Won't trade at the premium it used to. Athletic world is a lot more fragmented. Not a structural long-term hold. Might be a tactical buying opportunity.

DON'T BUY

Tariffs took a bite out of its allure and exposed concentration risk. Upstarts are doing a good job taking market share from incumbents. Probably won't be hurt by holding.

HOLD

Is -20% the past 6 months. The CEO is doing his best to turn things around and we need to wait up to 2 years. That's how poorly the company was when he received it. He thinks things will improve.

DON'T BUY
NKE vs. LULU

He had bought NKE as a turnaround story, which didn't really play out so he exited. Both are retail turnarounds with very strong brands. Logistically, it's very hard to turn around a brand and rejig the supply chain. These turnarounds take longer, with significantly more risk. (Compare that to a TD, which just had to cope with the one-time charge of a financial penalty.)

For NKE, with growing anti-American sentiment it could be hard to turn things around. LULU could, sometime, be a takeout target by private equity or another retailer. But that's not a reason to buy, especially when earnings and cashflow are still declining.

WATCH
10-year low, insider stock purchases, yield is almost 3%. Just do it?

The principle of buying stocks whose products you use makes a great deal of sense. Eventually these things will turn around. But a stock that's been in decline for half a decade usually takes a bit of time to bounce back, and would probably need to build a bit of a base. (Whereas short, sharp declines can have short, sharp rebounds.)

Insider buying is a good sign. Likes US brands. Notwithstanding sentiment toward the US at this time, there's still an interest in the US as more investors are able to invest (such as Korea).

DON'T BUY

He isn't ready to buy it yet, because these retail stocks can be volatile. He wants to see an uptrend first. Retail turnarounds can work, but take time and can be difficult.

BUY

She just bought Nike. She seldom buys retail names, but she feels the new CEO is on track to turn Nike around. Earnings were actually good, but the stock got hammered on its China numbers were a pure miss. Nike just needs to get incrementally better. World Cup numbers are up. Businesses in individual countries will be given more autonomy in branding and footprint. In the US, running shoes were up 20%. Are focusing more on women. She targets $75-80. It's cheap here. Board members are buying shares. If the Supreme Court goes against Trump in IEEPA (which grants him sweeping tariff powers), these retail stocks will fly.

DON'T BUY

Doesn't know what to say. He sold this two years ago when it was worth twice as much. He can't believe the company can't fix itself, despite being a legendary brand.

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Nike Inc (NKE) Frequently Asked Questions

What is Nike Inc stock symbol?

Nike Inc is a American stock, trading under the symbol NKE (previously NKE-N on Stockchase) on the New York Stock Exchange (NKE). It is usually referred to as NYSE:NKE or NKE

Is Nike Inc a buy or a sell?

In the last year, 21 stock analysts issued a Buy, Sell, or Hold rating on NKE (previously NKE-N on Stockchase). 6 analysts recommended to BUY and 13 analysts recommended to SELL the stock. The latest stock analyst rating is DON'T BUY. Read the latest stock experts' ratings for Nike Inc.

Is Nike Inc a good investment or a top pick?

Nike Inc was recommended as a Top Pick by Jim Cramer - Mad Money on 2026-07-01. Read the latest stock experts ratings for Nike Inc.

Why is Nike Inc stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Nike Inc.

Is Nike Inc worth watching?

Nike Inc is followed by 276 investors on Stockchase and is a trending stock that is worth watching.

What is Nike Inc stock price?

On 2026-07-20, Nike Inc (NKE) stock closed at a price of $43.47.

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2.3(21)
Based on 21 expert opinions: 6 buy 2 hold 13 sell