NYSE:NKE

Nike Inc (NKE-N)

71.93
-2.64 (3.54%)
as of Oct 3, 2025, 8:00:00 pm Market Open.
270 watching
0

Related posts

Nervous markets await Nvidia
Investor Insights
star iconApr 16, 2025, 12:00 am

This summary was created by AI, based on 38 opinions in the last 12 months.

Nike Inc (NKE) is facing significant challenges as it navigates through a tough period marked by declining sales, management changes, and intense competition. Reviewing expert opinions, many highlight the company's once powerful brand, but they express concerns over its recent performance and inability to maintain its edge in the market. Analysts note the negative impact of high pricing on consumer demand and reflect uncertainty regarding the new CEO's capacity to reinvigorate the brand. While some view the current share price as a potential buying opportunity, others advise caution, awaiting signs of a successful turnaround amidst rising competition and shifting consumer preferences.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued

Most recent Opinions go here

Be up to date, don’t miss your chance.

BUY

It reported a solid quarter and shares jumped 6% today. The stock was lost under its previous CEO, but nearly a year ago they brought back a former executive to grow the business. He started a position in this last week. Their quarter: revenue and EPS beat. North America was particularly strong, though China remains a problem. Gross margins also beat, despite shrinking. Listening to customer feedback, they are redesigning their biggest franchises and brands. Shares jumped 20% in Q1. Also, they are selling directly on Amazon for the first time since 2019. Caveats: turnaround take time, something the CEO warns of. All told, he expects shares to reach $100.

BUY

They report Tuesday. Elliott Hill is the new CEO, whom he respects. Not sure if this will be the breakout quarter, but there will be one, and you should buy this ahead of time.

DON'T BUY

Pretty cautious on consumer names, since we're about mid-late cycle economically. Interest rates coming down might help the consumer. Stocked popped on optimism around the turnaround story. 200-day MA trend continues lower. Tariffs are an issue. Premium at 45x forward PE for 15-19% EPS growth.

In the consumer space, he'd prefer names like DOL or TJX. Downshift in spending going on now.

TOP PICK

The largest sneaker company in the world. Almost zero debt. Are still buying backs shares and paying dividends. They changed CEOs and ditched his distribution strategy. ON is a competitor, but Nike has the money to produce competitive products. Are cleaning out past inventories which will impact the next few quarters, but earnings should double in the next few years. Shares are cheap now.

(Analysts’ price target is $77.54)
WEAK BUY

It's a long-term turnaround. A lot of damage has been done and many competitors came in, like New Balance and Hoka. Ultimately, things will work out.

PAST TOP PICK
(A Top Pick Feb 01/24, Down 44%)

Good news is it's the largest in athletic wear and shoes. No debt, tons of firepower. Industry leader. Slow fixes from horrendous mistakes. Looking for earnings improvement in 2026. Worst is over. To bring manufacturing back to the US would be way too expensive for this type of company.

DON'T BUY

Nike has lost its edge. ON is a better company, and Nike's peers aren't standing still as Nike turns around.

DON'T BUY

It has had a big fumble and he doesn't know if they can recover. They took products off the shelf and competitors are in there and gaining market share.

HOLD

Hold, if you already own. Maybe earnings will accelerate, but it's expensive now. Good CEO. Buy if it falls to the low $70s.

PAST TOP PICK
(A Top Pick Feb 01/24, Down 22%)

Added recently around current level of $77. Online push didn't work; it can be part of the business, but not the main part. New CEO has gone back to basics. Huge FCF, minimal debt. Incredibly well positioned. Chance to buy on sale the world's best business in the sector.

TRADE

Trades around 20x PE. Options: implied volatility is over 30, so you're paid twice as much as the broader market. Because the stock has been under pressure for a long time, these options are more expensive than others. Currently, at May $70 puts you can get $3.90, an attractive 5% return if shares stay flat over 3 months. 

DON'T BUY

Its peers are coming back, but Nike has a tough road ahead. Is -31% the past year. It looks cheap, but it will take several quarters for the activist investor to improve the company. It's dead money for 3-6 months.

HOLD

Is -30% on the past year. Remember, they have changed management, so don't sell it. See what the new CEO does.

WATCH

Bought in the last 6 months. Turnaround story of 2-3 years, but fixable. Phenomenal brand. Reporting tomorrow. For new $$, he tends to wait for earnings. See what comes tomorrow. Valuation of 28x looks rich, but it's because earnings have been hit so hard.

DON'T BUY

It reports Thursday. The CEO will need to explain how the company will reignite the brand globally and show innovation. It's amazing how much damage the last CEO did, something that won't be easy to fix.

Showing 1 to 15 of 215 entries

Nike Inc(NKE-N) Rating

Ranking : 4 out of 5

Star iconStar iconStar iconStar iconStar empty icon

Bullish - Buy Signals / Votes : 6

Neutral - Hold Signals / Votes : 2

Bearish - Sell Signals / Votes : 7

Total Signals / Votes : 15

Stockchase rating for Nike Inc is calculated according to the stock experts' signals. A high score means experts mostly recommend to buy the stock while a low score means experts mostly recommend to sell the stock.

Nike Inc(NKE-N) Frequently Asked Questions

What is Nike Inc stock symbol?

Nike Inc is a American stock, trading under the symbol NKE-N on the New York Stock Exchange (NKE). It is usually referred to as NYSE:NKE or NKE-N

Is Nike Inc a buy or a sell?

In the last year, 15 stock analysts published opinions about NKE-N. 6 analysts recommended to BUY the stock. 7 analysts recommended to SELL the stock. The latest stock analyst recommendation is . Read the latest stock experts' ratings for Nike Inc.

Is Nike Inc a good investment or a top pick?

Nike Inc was recommended as a Top Pick by on . Read the latest stock experts ratings for Nike Inc.

Why is Nike Inc stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts’ recommendations for help on deciding if you should buy, sell or hold the stock.

Is Nike Inc worth watching?

15 stock analysts on Stockchase covered Nike Inc In the last year. It is a trending stock that is worth watching.

What is Nike Inc stock price?

On 2025-10-03, Nike Inc (NKE-N) stock closed at a price of $71.93.