
NYSE:NKE
22 expert ratings on Nike Inc (NKE) in the last 12 months: 4 Buy, 2 Hold, 16 Sell. Latest rating: DON'T BUY by Gordon Reid on Sep 9, 2026.
Several levels of trouble. He added recently ~$45. Not looking for homeruns. Potential for it to get back up to mid-upper $50s is realistic. Still very expensive at 30x forward PE. Unless they can figure out the China headwinds, it will struggle. Every time it rallies, it's likely to a lower high. Selloffs will be to lower lows.
Growth story for decades, but now a mature clothing company. A trade, not an investment.
He had bought NKE as a turnaround story, which didn't really play out so he exited. Both are retail turnarounds with very strong brands. Logistically, it's very hard to turn around a brand and rejig the supply chain. These turnarounds take longer, with significantly more risk. (Compare that to a TD, which just had to cope with the one-time charge of a financial penalty.)
For NKE, with growing anti-American sentiment it could be hard to turn things around. LULU could, sometime, be a takeout target by private equity or another retailer. But that's not a reason to buy, especially when earnings and cashflow are still declining.
The principle of buying stocks whose products you use makes a great deal of sense. Eventually these things will turn around. But a stock that's been in decline for half a decade usually takes a bit of time to bounce back, and would probably need to build a bit of a base. (Whereas short, sharp declines can have short, sharp rebounds.)
Insider buying is a good sign. Likes US brands. Notwithstanding sentiment toward the US at this time, there's still an interest in the US as more investors are able to invest (such as Korea).
Nike Inc is a American stock, trading under the symbol NKE (previously NKE-N on Stockchase) on the New York Stock Exchange (NKE). It is usually referred to as NYSE:NKE or NKE
22 expert ratings on Nike Inc (NKE) in the last 12 months: 4 Buy, 2 Hold, 16 Sell. Latest rating: DON'T BUY by Gordon Reid on Sep 9, 2026. Read the latest stock experts' ratings for Nike Inc.
Nike Inc was recommended as a Top Pick by Gordon Reid on 2026-09-09. Read the latest stock experts ratings for Nike Inc.
Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Nike Inc.
Nike Inc is followed by 276 investors on Stockchase and is a trending stock that is worth watching.
On 2026-09-18, Nike Inc (NKE) stock closed at a price of $35.51.
You can have a well-run company and a good product, but fashion preferences change. If another company beats you at your game, you're in trouble. Adidas is very popular right now. A lot would have to change for him to consider investing.