
NYSE:NKE
This summary was created by AI, based on 23 opinions in the last 12 months.
Nike Inc. (NKE) has been facing significant challenges over the past few quarters, with declining revenues, particularly in digital sales and its Converse brand. Analysts note the brand's iconic status but warn that consumer preferences are shifting quickly in the fashion and athletic wear markets. The company is struggling with execution and geographic issues, particularly in China, which has added to the headwinds it faces. While there are some signs of a potential turnaround, such as insider buying and a strong North American quarter, many experts express skepticism regarding a swift recovery. Overall, the sentiment is mixed, with some analysts viewing Nike as a tactical buy amidst its problems, while others see it as a risky investment given its volatility and recent performance.
Several levels of trouble. He added recently ~$45. Not looking for homeruns. Potential for it to get back up to mid-upper $50s is realistic. Still very expensive at 30x forward PE. Unless they can figure out the China headwinds, it will struggle. Every time it rallies, it's likely to a lower high. Selloffs will be to lower lows.
Growth story for decades, but now a mature clothing company. A trade, not an investment.
He had bought NKE as a turnaround story, which didn't really play out so he exited. Both are retail turnarounds with very strong brands. Logistically, it's very hard to turn around a brand and rejig the supply chain. These turnarounds take longer, with significantly more risk. (Compare that to a TD, which just had to cope with the one-time charge of a financial penalty.)
For NKE, with growing anti-American sentiment it could be hard to turn things around. LULU could, sometime, be a takeout target by private equity or another retailer. But that's not a reason to buy, especially when earnings and cashflow are still declining.
The principle of buying stocks whose products you use makes a great deal of sense. Eventually these things will turn around. But a stock that's been in decline for half a decade usually takes a bit of time to bounce back, and would probably need to build a bit of a base. (Whereas short, sharp declines can have short, sharp rebounds.)
Insider buying is a good sign. Likes US brands. Notwithstanding sentiment toward the US at this time, there's still an interest in the US as more investors are able to invest (such as Korea).
She just bought Nike. She seldom buys retail names, but she feels the new CEO is on track to turn Nike around. Earnings were actually good, but the stock got hammered on its China numbers were a pure miss. Nike just needs to get incrementally better. World Cup numbers are up. Businesses in individual countries will be given more autonomy in branding and footprint. In the US, running shoes were up 20%. Are focusing more on women. She targets $75-80. It's cheap here. Board members are buying shares. If the Supreme Court goes against Trump in IEEPA (which grants him sweeping tariff powers), these retail stocks will fly.
Nike Inc is a American stock, trading under the symbol NKE (previously NKE-N on Stockchase) on the New York Stock Exchange (NKE). It is usually referred to as NYSE:NKE or NKE
In the last year, 20 stock analysts issued a Buy, Sell, or Hold rating on NKE (previously NKE-N on Stockchase). 6 analysts recommended to BUY and 12 analysts recommended to SELL the stock. The latest stock analyst rating is DON'T BUY. Read the latest stock experts' ratings for Nike Inc.
Nike Inc was recommended as a Top Pick by Josh Brown, CEO, Ritholtz Wealth Management on 2025-12-19. Read the latest stock experts ratings for Nike Inc.
Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Nike Inc.
Nike Inc is followed by 277 investors on Stockchase and is a trending stock that is worth watching.
On 2026-06-26, Nike Inc (NKE) stock closed at a price of $40.75.
Faces competition and consumers no longer paying jacked-up prices. In their last quarter, revenues were -3%, digital sales -9%, and Converse -35%. Shares are -33% this year. Leisurewear as a whole is weak. Fashion always changes. Nike could turn things around, though.