TSE:SHOP

Shopify Inc. (SHOP.TO)

176.57
+3.06 (1.76%)
as of Jul 13, 2026, 8:00:00 pm Market Open.
980 watching
0
Investor Insights
star iconJul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

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Consensus
Cautious
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Valuation
Overvalued
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AMZN
DON'T BUY

He targets $22.98 or 68% lower. The earnings haven't caught up to them. A high beta name. Sell at $63.23.

DON'T BUY

Over-expanded during pandemic. Partnership with AMZN will help. Valuation still too high despite pullback.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

We still like SHOP and suggest it as a long term growth pick. There is no specific news today, but last week Tik Tok came out with an app that may allow merchants to be less reliant on existing e-commerce players. Last week Ark Funds also announced it had sold some of its SHOP positions. Profit taking could also be at play, the stock is still up 72% YTD. Tech in general has also been weak of late. 
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Unspecified

It's a bit pricey but he likes it. Online shopping will continue to grow and SHOP is a mainstay for Canada.

WEAK BUY

Soared in 2020-1, but plunged in 2022. It was valued as if it were Apple or Microsoft, but it's smaller. The PE is much more reasonable now and a good entry point now. That said, he prefers other tech stocks.

COMMENT
SHOP bounce vs. LSPD lagging.

Part of that is the size. US investors probably don't know LSPD, whereas they do know SHOP. SHOP is the 800-pound gorilla in Canada and the US for small companies that run their own website, as well as for big companies that run a website and do e-commerce. 

LSPD has more of a niche in restaurants. They will be successful over time, but there have been challenges with restaurants. Over time, it should catch up to SHOP as far as percentage return goes.

BUY

Chart formed a nice cup and is breaking out. Has lots of upside unless it breaks down.

WAIT

Working together with AMZN is a positive, but he hasn't yet done deep homework on that headline. Super expensive, huge runup since last fall. Overpriced. Good entry point would be levels of October 2022.

BUY

He targets C$82. Everything is working very well for them. They're the pride and joy of Canadian tech, used in 175 countries by companies of all sizes, used in front- and back-end of business. They divested their fulfillment business to focus on e-commerce as a service. It is volatile, so trim at $80.

BUY

Great business, but diversifying to compete with AMZN hurt them. Will continue to grow, good time to buy. There's value, especially to small businesses. E-commerce companies all need to reset business models post-Covid, might take some time.

PARTIAL SELL

Hard to put price targets on high-multiple tech companies. Strong comeback. Economy slowing should not have huge effect on it. If you've made quick money, he'd be tempted to take some profits.

TOP PICK

He changed his tune on this recently. They made a mistake by getting too deep into fulfillment and logistics. But changes in the board and executive have sharpened their growth and profitability. They sold their logistics business. The street sees SHOP growing earnings 800% YOY given job cuts and closing fulfillment.

(Analysts’ price target is $86.13)
BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

Canada does not have nearly the same tech landscape that the US does, and SHOP has been one of Canada's largest tech successes. This provides support at a high level for the company to continue to succeed. Understanding its technology, it is more than just a flash in the pan and has a long tail to it. Ecommerce and Shopify's presence have a 'lindy effect' and this is essentially its staying power. Digital spending is here to stay, and brands need PoS, logistics, inventory management and other systems to manage online sails. 

We like Shopify's strong presence across North America, its resiliency across business cycles, and vision from the management team. It is at a high valuation relative to most other companies, but we feel this is justified given its growing market share and technology supporting the company. 

There are risks from certain competitors (AMZN, LSPD), but most of these risks fade away over time as investors and businesses realize the impressive technology stack that SHOP has in comparison. We believe it has created a competitive advantage for itself, and there are certain businesses that AMZN has avoided due to SHOP's significant presence in those businesses. 

We continue to like the name as part of a Canadian tech success story.
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BUY ON WEAKNESS

It's fairly valued now. He owns a smaller position than before. 

HOLD

Owns small amount in Canadian portfolio.
Company still expensive relative to peers.
Expecting more growth from company.
Has been trimming due to valuation.
Not buying at this time.
 

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