TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
979 watching
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Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

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Consensus
Cautious
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Valuation
Overvalued
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Similar
AMZN
PARTIAL BUY

He targets $84.60. Top and bottom lines are much more consistent, so no longer a spec buy but long-term. Buy at $69 and add more at $67 and more at $61.

COMMENT

E-commerce is an ongoing trend but there is less of it than during the pandemic. It is a growth company so the headwinds are high interest rates. She thinks the valuation is too high.

DON'T BUY

All tech has enjoyed a monster bounce this year, including SHOP. Canadian tech stocks don't go from strength to strength and have a life cycle instead, given catch-up in technology and depth of management. He's never owned this, not a fan of Canadian tech stocks.

DON'T BUY

He targets $22.98 or 68% lower. The earnings haven't caught up to them. A high beta name. Sell at $63.23.

DON'T BUY

Over-expanded during pandemic. Partnership with AMZN will help. Valuation still too high despite pullback.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

We still like SHOP and suggest it as a long term growth pick. There is no specific news today, but last week Tik Tok came out with an app that may allow merchants to be less reliant on existing e-commerce players. Last week Ark Funds also announced it had sold some of its SHOP positions. Profit taking could also be at play, the stock is still up 72% YTD. Tech in general has also been weak of late. 
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Unspecified

It's a bit pricey but he likes it. Online shopping will continue to grow and SHOP is a mainstay for Canada.

WEAK BUY

Soared in 2020-1, but plunged in 2022. It was valued as if it were Apple or Microsoft, but it's smaller. The PE is much more reasonable now and a good entry point now. That said, he prefers other tech stocks.

COMMENT
SHOP bounce vs. LSPD lagging.

Part of that is the size. US investors probably don't know LSPD, whereas they do know SHOP. SHOP is the 800-pound gorilla in Canada and the US for small companies that run their own website, as well as for big companies that run a website and do e-commerce. 

LSPD has more of a niche in restaurants. They will be successful over time, but there have been challenges with restaurants. Over time, it should catch up to SHOP as far as percentage return goes.

BUY

Chart formed a nice cup and is breaking out. Has lots of upside unless it breaks down.

WAIT

Working together with AMZN is a positive, but he hasn't yet done deep homework on that headline. Super expensive, huge runup since last fall. Overpriced. Good entry point would be levels of October 2022.

BUY

He targets C$82. Everything is working very well for them. They're the pride and joy of Canadian tech, used in 175 countries by companies of all sizes, used in front- and back-end of business. They divested their fulfillment business to focus on e-commerce as a service. It is volatile, so trim at $80.

BUY

Great business, but diversifying to compete with AMZN hurt them. Will continue to grow, good time to buy. There's value, especially to small businesses. E-commerce companies all need to reset business models post-Covid, might take some time.

PARTIAL SELL

Hard to put price targets on high-multiple tech companies. Strong comeback. Economy slowing should not have huge effect on it. If you've made quick money, he'd be tempted to take some profits.

TOP PICK

He changed his tune on this recently. They made a mistake by getting too deep into fulfillment and logistics. But changes in the board and executive have sharpened their growth and profitability. They sold their logistics business. The street sees SHOP growing earnings 800% YOY given job cuts and closing fulfillment.

(Analysts’ price target is $86.13)
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