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TSE:SHOP

Shopify Inc. (SHOP.TO)

205.63
+2.26 (1.11%)
as of Aug 21, 2026, 8:00:00 pm Market Open.
979 watching
0
Investor Insights
star iconAug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

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Consensus
Mixed
valuation icon
Valuation
Overvalued
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MSTE,MSFT
BUY

He targets C$82. Everything is working very well for them. They're the pride and joy of Canadian tech, used in 175 countries by companies of all sizes, used in front- and back-end of business. They divested their fulfillment business to focus on e-commerce as a service. It is volatile, so trim at $80.

BUY

Great business, but diversifying to compete with AMZN hurt them. Will continue to grow, good time to buy. There's value, especially to small businesses. E-commerce companies all need to reset business models post-Covid, might take some time.

PARTIAL SELL

Hard to put price targets on high-multiple tech companies. Strong comeback. Economy slowing should not have huge effect on it. If you've made quick money, he'd be tempted to take some profits.

TOP PICK

He changed his tune on this recently. They made a mistake by getting too deep into fulfillment and logistics. But changes in the board and executive have sharpened their growth and profitability. They sold their logistics business. The street sees SHOP growing earnings 800% YOY given job cuts and closing fulfillment.

(Analysts’ price target is $86.13)
BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

Canada does not have nearly the same tech landscape that the US does, and SHOP has been one of Canada's largest tech successes. This provides support at a high level for the company to continue to succeed. Understanding its technology, it is more than just a flash in the pan and has a long tail to it. Ecommerce and Shopify's presence have a 'lindy effect' and this is essentially its staying power. Digital spending is here to stay, and brands need PoS, logistics, inventory management and other systems to manage online sails. 

We like Shopify's strong presence across North America, its resiliency across business cycles, and vision from the management team. It is at a high valuation relative to most other companies, but we feel this is justified given its growing market share and technology supporting the company. 

There are risks from certain competitors (AMZN, LSPD), but most of these risks fade away over time as investors and businesses realize the impressive technology stack that SHOP has in comparison. We believe it has created a competitive advantage for itself, and there are certain businesses that AMZN has avoided due to SHOP's significant presence in those businesses. 

We continue to like the name as part of a Canadian tech success story.
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BUY ON WEAKNESS

It's fairly valued now. He owns a smaller position than before. 

HOLD

Owns small amount in Canadian portfolio.
Company still expensive relative to peers.
Expecting more growth from company.
Has been trimming due to valuation.
Not buying at this time.
 

DON'T BUY

Trades at almost 140x earnings. On a multiple of revenue, it's trading at 10x. Hard to buy on any fundamental basis, a stock you buy on momentum. Fascinated by the business model. Cult following has driven the high valuation. Doesn't fit with his investment mandate. About 1/3 of the TSX returns YTD are SHOP alone. Volatile.

WAIT

Good Canadian company, great long term. On a great run, should have a decent time over the next while. Thinking about opportunity cost, he'd take AMZN over SHOP at the moment.

WAIT

It is in a cup formation and curving back up after its big drop last year.The recent rally is a little overdone so wait for a slight pullback. If it reaches maybe $60 or more, then it would be a great buying opportunity.

BUY ON WEAKNESS
Allan Tong’s Discover Picks

Another tech giant that is rejuvenating these days is Shopify. It’s a great Canadian success story, but a victim of Covid, when shares peaked at levels 250% higher than today’s $86 shares. SHOP has rallied 83% so far this year and popped 5% to begin this week. It’s been in the penalty box for so long that the street is letting it play again. One popular measure that the company is undergoing is phasing out its fulfillment services to raise profits. E-commerce isn’t dead, as some analysts proclaimed, but taking a breather after years of lockdowns. Gross merchandise volume climbed 15% over the past year, monthly recurring revenue increased 10%, and overall revenue rose 25% to $1.5 billion. Read 3 Big Tech Stocks Making a Comeback for our full analysis.

BUY ON WEAKNESS

Very good company, but share price valued fairly.
Will be a good long term business.
Recommends buying on weakness. 

WAIT
Wait for a recession to buy lower?

Likes it. Reduced position on the last spike. A recession may actually help it. Great company, though it's competing with giants. Hold for long term. Try to buy lower. Don't buy in the current market when everything's negative.

PARTIAL BUY

Does not own shares.
Great Canadian growth story.
Take small position and hold.
Good for long term investors. 

BUY

Technicals have continued to improve. Target of upside potential is around $100. NASDAQ moving higher is a tailwind. A laggard compared to CSU and GIB.A, which have been making new highs.

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