TSE:SHOP

Shopify Inc. (SHOP.TO)

164.18
-7.34 (4.28%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
979 watching
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Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

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Consensus
Cautious
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Valuation
Overvalued
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Similar
AMZN
BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

Canada does not have nearly the same tech landscape that the US does, and SHOP has been one of Canada's largest tech successes. This provides support at a high level for the company to continue to succeed. Understanding its technology, it is more than just a flash in the pan and has a long tail to it. Ecommerce and Shopify's presence have a 'lindy effect' and this is essentially its staying power. Digital spending is here to stay, and brands need PoS, logistics, inventory management and other systems to manage online sails. 

We like Shopify's strong presence across North America, its resiliency across business cycles, and vision from the management team. It is at a high valuation relative to most other companies, but we feel this is justified given its growing market share and technology supporting the company. 

There are risks from certain competitors (AMZN, LSPD), but most of these risks fade away over time as investors and businesses realize the impressive technology stack that SHOP has in comparison. We believe it has created a competitive advantage for itself, and there are certain businesses that AMZN has avoided due to SHOP's significant presence in those businesses. 

We continue to like the name as part of a Canadian tech success story.
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BUY ON WEAKNESS

It's fairly valued now. He owns a smaller position than before. 

HOLD

Owns small amount in Canadian portfolio.
Company still expensive relative to peers.
Expecting more growth from company.
Has been trimming due to valuation.
Not buying at this time.
 

DON'T BUY

Trades at almost 140x earnings. On a multiple of revenue, it's trading at 10x. Hard to buy on any fundamental basis, a stock you buy on momentum. Fascinated by the business model. Cult following has driven the high valuation. Doesn't fit with his investment mandate. About 1/3 of the TSX returns YTD are SHOP alone. Volatile.

WAIT

Good Canadian company, great long term. On a great run, should have a decent time over the next while. Thinking about opportunity cost, he'd take AMZN over SHOP at the moment.

WAIT

It is in a cup formation and curving back up after its big drop last year.The recent rally is a little overdone so wait for a slight pullback. If it reaches maybe $60 or more, then it would be a great buying opportunity.

BUY ON WEAKNESS
Allan Tong’s Discover Picks

Another tech giant that is rejuvenating these days is Shopify. It’s a great Canadian success story, but a victim of Covid, when shares peaked at levels 250% higher than today’s $86 shares. SHOP has rallied 83% so far this year and popped 5% to begin this week. It’s been in the penalty box for so long that the street is letting it play again. One popular measure that the company is undergoing is phasing out its fulfillment services to raise profits. E-commerce isn’t dead, as some analysts proclaimed, but taking a breather after years of lockdowns. Gross merchandise volume climbed 15% over the past year, monthly recurring revenue increased 10%, and overall revenue rose 25% to $1.5 billion. Read 3 Big Tech Stocks Making a Comeback for our full analysis.

BUY ON WEAKNESS

Very good company, but share price valued fairly.
Will be a good long term business.
Recommends buying on weakness. 

WAIT
Wait for a recession to buy lower?

Likes it. Reduced position on the last spike. A recession may actually help it. Great company, though it's competing with giants. Hold for long term. Try to buy lower. Don't buy in the current market when everything's negative.

PARTIAL BUY

Does not own shares.
Great Canadian growth story.
Take small position and hold.
Good for long term investors. 

BUY

Technicals have continued to improve. Target of upside potential is around $100. NASDAQ moving higher is a tailwind. A laggard compared to CSU and GIB.A, which have been making new highs.

PARTIAL SELL

Still down massively from highs by about 67%. Cost-cutting is helpful, but valuation still expensive on all metrics. Stock is above the 200-day MA, seems to be basing. Overbought with today's news. Take some money off table.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research.

The second-best performer was Shopify (SHOP) whose stock was up 32.4% in November, but down 67.06% YTD. It too has jumped around this year, having been worst in April, best in July, and 2nd best in September.SHOP is a leading provider of essential internet infrastructure for commerce, offering tools to start, grow, market, and manage a retail business of any size. It is particularly attractive to small businesses and occupies a nascent software niche that is growing rapidly. 
Black Friday sales were a record: 52 million customers (up 12%) bought more than $3.5 million per minute at 12:01 PM EST on November 25. Management expects revenue growth to continue with Merchant Solutions revenue growing at 2 times that of Subscription Solutions revenue. While the growth in Operating expenses is expected to decelerate in the 4Th quarter, an operating loss at a similar level to the 3rd quarter is predicted.
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COMMENT

Has done a great job, especially during Covid. The tough part for SHOP is they have to become a logistics company like Amazon had to which will cost a lot of money. They offer a lot of value to small/mid-sized company which need e-commerce, even though consumers are back at shopping malls.

DON'T BUY

Steer clear. He's a cashflow-focused investor. Weak operating fundamentals in terms of earnings and cashflow. Very appealing business from a usage perspective. As an investment, leaves a lot to be desired. 

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