TSE:SHOP

Shopify Inc. (SHOP.TO)

176.57
+3.06 (1.76%)
as of Jul 13, 2026, 8:00:00 pm Market Open.
980 watching
0
Investor Insights
star iconJul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

consensus icon
Consensus
Cautious
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Valuation
Overvalued
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AMZN
DON'T BUY

Trades at almost 140x earnings. On a multiple of revenue, it's trading at 10x. Hard to buy on any fundamental basis, a stock you buy on momentum. Fascinated by the business model. Cult following has driven the high valuation. Doesn't fit with his investment mandate. About 1/3 of the TSX returns YTD are SHOP alone. Volatile.

WAIT

Good Canadian company, great long term. On a great run, should have a decent time over the next while. Thinking about opportunity cost, he'd take AMZN over SHOP at the moment.

WAIT

It is in a cup formation and curving back up after its big drop last year.The recent rally is a little overdone so wait for a slight pullback. If it reaches maybe $60 or more, then it would be a great buying opportunity.

BUY ON WEAKNESS
Allan Tong’s Discover Picks

Another tech giant that is rejuvenating these days is Shopify. It’s a great Canadian success story, but a victim of Covid, when shares peaked at levels 250% higher than today’s $86 shares. SHOP has rallied 83% so far this year and popped 5% to begin this week. It’s been in the penalty box for so long that the street is letting it play again. One popular measure that the company is undergoing is phasing out its fulfillment services to raise profits. E-commerce isn’t dead, as some analysts proclaimed, but taking a breather after years of lockdowns. Gross merchandise volume climbed 15% over the past year, monthly recurring revenue increased 10%, and overall revenue rose 25% to $1.5 billion. Read 3 Big Tech Stocks Making a Comeback for our full analysis.

BUY ON WEAKNESS

Very good company, but share price valued fairly.
Will be a good long term business.
Recommends buying on weakness. 

WAIT
Wait for a recession to buy lower?

Likes it. Reduced position on the last spike. A recession may actually help it. Great company, though it's competing with giants. Hold for long term. Try to buy lower. Don't buy in the current market when everything's negative.

PARTIAL BUY

Does not own shares.
Great Canadian growth story.
Take small position and hold.
Good for long term investors. 

BUY

Technicals have continued to improve. Target of upside potential is around $100. NASDAQ moving higher is a tailwind. A laggard compared to CSU and GIB.A, which have been making new highs.

PARTIAL SELL

Still down massively from highs by about 67%. Cost-cutting is helpful, but valuation still expensive on all metrics. Stock is above the 200-day MA, seems to be basing. Overbought with today's news. Take some money off table.

BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research.

The second-best performer was Shopify (SHOP) whose stock was up 32.4% in November, but down 67.06% YTD. It too has jumped around this year, having been worst in April, best in July, and 2nd best in September.SHOP is a leading provider of essential internet infrastructure for commerce, offering tools to start, grow, market, and manage a retail business of any size. It is particularly attractive to small businesses and occupies a nascent software niche that is growing rapidly. 
Black Friday sales were a record: 52 million customers (up 12%) bought more than $3.5 million per minute at 12:01 PM EST on November 25. Management expects revenue growth to continue with Merchant Solutions revenue growing at 2 times that of Subscription Solutions revenue. While the growth in Operating expenses is expected to decelerate in the 4Th quarter, an operating loss at a similar level to the 3rd quarter is predicted.
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COMMENT

Has done a great job, especially during Covid. The tough part for SHOP is they have to become a logistics company like Amazon had to which will cost a lot of money. They offer a lot of value to small/mid-sized company which need e-commerce, even though consumers are back at shopping malls.

DON'T BUY

Steer clear. He's a cashflow-focused investor. Weak operating fundamentals in terms of earnings and cashflow. Very appealing business from a usage perspective. As an investment, leaves a lot to be desired. 

DON'T BUY

E-commerce is definitely on a secular growth path, but this is a competitive space. Are trying to expand offerings. Some turnover among executives, though. Wants to see more stability.

RISKY

Great name, but never for the faint of heart. PE still can't be modelled. All about momentum and sales growth. Ubiquitous story on the internet, but what level do you want to pay for it? Sell puts and try to own at a lower strike. A longer-term winner. Entry levels for high-octane stocks really do matter.

WATCH

Likes the business and leadership. Huge addressable market. On his bull market game plan for when he's more constructive on markets. Would like to buy at lower levels, probably later this year. Very high beta.

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