Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

266.17

-4.70 (1.74%)

as of Nov 11, 2026, 9:00:00 pm Market Closed.

1607 watching

PARTIAL BUY

Amazon vs. Apple He owns Apple. The companies are completely different. Apple's ecosystem will continue to dominate. Amazon's valuation is excessive, but the growth justifies the stock price. Sometimes you hold your nose and buy, say, half a position. Buy, hold and don't trade. Add on weakness. (Same with Microsoft and Google.) Amazon will continue to take share from brick-and-mortar retailers. Just look at how often you shop Amazon.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly Although analysts expect retail spending to grow this holiday by 1.5%, e-commerce sales are expected to be up 25-35% -- and AMZN is the king of this space. Q2 sales were up 40%, revenue up 47% and net income was nearly double year ago levels. The stock recently made a pullback and has re-ignited once again. We like the technical breakout, which now projects up towards $3900. We would trade this with a stop-loss at $2900. Yield 0% (Analysts’ price target is $3726.00)

COMMENT

Prime day is actually two days this year (Tuesday, Wednesday). There's hype preceeding that by analysts today. This led to Amazon jumping 4.75%. Like Apple, there's a risk of disappointing because of this hype.

PAST TOP PICK

(A Top Pick Nov 01/19, Up 78%) Bought when there was a bull's eye on big tech with regulations. Unfortunately, a boost with Covid. Model it growing at 72%. Still not bad value. Still a buy.

BUY ON WEAKNESS

Today's pullback is a buying opportunity ahead of Prime Day next day. People are still shopping online.

BUY

Amazon wasn't able to meet all the demands with everybody shifting to shopping online. They are growing operations now. He could see Amazon doubling earnings in the next 2-5 years. The value is reasonable considering all the tailwinds.

BUY

AMZN vs. COST vs. WMT Costco has a good management team, good long-term grower, make strategic, smart decisions. Walmart just jumps around too much. They should stick to their knitting, but instead management is always trying to play catch up in different arenas. But, quite frankly, the one to own in this space is Amazon.

BUY ON WEAKNESS

His rule: buy a tech stock that's 25% off highs during the current tech correction. For Amazon, this means buying at $2,660. Amazon is up 62% YTD vs. Apple's 46%. So, this is a reasonable entry point, at least a partial buy.

PAST TOP PICK

(A Top Pick Aug 19/19, Up 79%) A great commercialization focus. They are betting on Jeff Bazos with Amazon too. The consumer experience focus is the heart of their success.

HOLD

Has benefited from the pandemic. Will solidify their ability to be the premier online place to buy things. AWS will be a massive growth engine for them.

BUY

Walmart? It's made great strides to compete with Amazon with next-day delivery. He'd still prefer Amazon, but Walmart will continue to do well. Discount retailers will. Amazon could pull back in this earnings period.

BUY ON WEAKNESS

It'll continue to outperform. Yes, AMZN benefitted from the lockdown. It dominates e-commerce, but they are relatively small in the retail marketplace. Also, people won't run back to malls, so that will help Amazon. Worry about high expectations for tech stocks in general. Amazon will continue to grow its share of retail and e-commerce.

HOLD

Time to take profits? He offers a FANG Friday video on YouTube each week for free. He thinks FANG stocks are the canary in the coal mine for the market. As they go, so does the market. Six of the 7 stocks have given him the buy signal. When he recommended AMZN back in April following a break out above key technical resistance. The shares then moved rapidly towards his target of $2900. It then spiked $150 in one session before rallying again. He would recommend sitting tight for now.

PAST TOP PICK

(A Top Pick Aug 19/19, Up 65%) It continues to invest money at very high rates of return and enjoys opportunity in retail and cloud, both of which will grow. It still trades at a reasonable valuation on a free cash flow basis. They're attracting ad revenue to rival its peers like Google. Buy this on a pullback.

SELL

Stock's done well. He took profits. One concern is it's expensive to its peer group. Momentum is behind the stock. Alibaba is one to consider, at only 30x PE, with a 20-25% growth rate.

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Amazon.com, Inc. (AMZN)