Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

266.43

+10.17 (3.97%)

as of Aug 28, 2026, 8:00:00 pm Market Open.

1603 watching

Investor Insights

Aug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

Consensus

Buy

Valuation

Fair Value

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PAST TOP PICK

(A Top Pick Apr 17/19, Up 25%) He likes the big mega-cap tech companies. Over 11 years in their history, they are in the right place at the right time. Their AWS business now accounts for 70% of revenues. They are going to own the cloud business for years to come. If there is pressure for growth, they can increase margins. Still in his Top 5 holdings. His target is $2650.

BUY

It stands out from the group and will be a winner from this crisis if anyone is. He thinks their success will remain after this crisis is over. They will continue to be a big winner.

TOP PICK

This stock is not cheap but is a stock for the times. (Analysts’ price target is $2465.49)

TOP PICK

He thinks people will still be happy to sit at home and shop even after this crisis is over. There will also be a shift toward their cloud business. (Analysts’ price target is $2425.12)

BUY ON WEAKNESS

Currently at resistance levels. He owns a 3.5-5.5% position. He hasn't touched this in six months, thank goodness. Many investors are now realizing how valuable this company is in good times and bad, as reflected in the current stock price. One area that will explode for them is Amazon Go convenience stores, these walk-out stores, which will be the next billion-dollar business and push the stock above $2,300. There will opportunities to buy this during earnings season. He buys in thirds, one at a time.

COMMENT

AMZN vs BABA? He thinks AMZN is safer at the moment. It could see earnings actually rise in the near term. People are using them to get essentials at home. The consumer staple space is fairing better than consumer discretionary. He likes what AMZN is doing longer term. They control 40% of the global cloud capacity.

TOP PICK

Has growth potential and is outperforming the market during this downturn, despite its high valuation. The stay at home play works for it as people ship online for things like groceries. End-March to July is seaonality. (Analysts’ price target is $2417.51)

BUY

Certainly you should look at all high tech names, especially those with a monopoly. He prefers AMZN-Q and MSFT-Q. If Trump did not tell companies to move out of China, then certainly CoVid19 did.

DON'T BUY

AMZN vs. MSFT Prefers Microsoft, and can justify the valuation at these levels, but wait for a pullback of 5-10% to buy. MSFT has a very strong balance sheet and net cash position. It's transitioning to a subscription model. Cloud business is growing well. For 1-2 year horizon, MSFT will continue to do well.

TOP PICK

They invested a year in one-day delivery and proved it at Christmas. The stock has broken out and will lead in 2020. AWS will grow 30-35% a year. A must-own. (Analysts’ price target is $2411.52)

BUY

It's really a loss-leader. Profits lie in the server side (the cloud) with only a few players in this space like MSFT. That said, this will continue to grow. Valuation is very high, but this will remain a growth leader with segments like Amazon Prime doing well.

TOP PICK

It's been lagging the last 18 months while the other FANGs were partying. The $3-billion to build their AWS cloud business and overnight shipping system have paid off. Revenue growth of 21% is amazing for a company this size. Outperformance will continue. (Analysts’ price target is $2411.52)

BUY

You could've bought this for most of the last 18 months, based on valuation, such as end-December 2018. Problem was margin compression as competitors gave away free shipping. So, Amazon started to push one-day shipping, but it temporarily compressed margins with higher costs. Now, there's operational leverage and wider margins. Also, they're shifting to providing payments and logistics to other merchants and this offers wide margins. AWS are also profitable. He'd stick with it. It's an excellent business.

BUY ON WEAKNESS

The story is very bullish, but hasn't made new highs. This trade is crowded, so wait to buy at $1,800.

PARTIAL SELL

It's consolidating now after a good, long rise. It is currently toppy (below $2,000). It has trouble breaking past $2,000. It's okay to take some profits.

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