Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

253.71

+2.52 (1.00%)

as of Sep 18, 2026, 8:00:00 pm Market Open.

1604 watching

PAST TOP PICK

(A Top Pick Aug 19/19, Up 65%) It continues to invest money at very high rates of return and enjoys opportunity in retail and cloud, both of which will grow. It still trades at a reasonable valuation on a free cash flow basis. They're attracting ad revenue to rival its peers like Google. Buy this on a pullback.

SELL

Stock's done well. He took profits. One concern is it's expensive to its peer group. Momentum is behind the stock. Alibaba is one to consider, at only 30x PE, with a 20-25% growth rate.

PAST TOP PICK

(A Top Pick Aug 21/19, Up 32%) Half of what it returned is from it being a terrific company. The other half is the pandemic. It is still a great company. They have hired a lot of employees and are looking to keep 70% of them long term. It is a big player in providing cloud services. He continues to like it.

TOP PICK

This is the perfect time to build a concentrated stock-picker's portfolio. Now is not the time to own the whole market. The people who started using AMZN-Q over the crisis will not stop using it. They are about to go back to one day delivery. The stock itself consolidated for 18 months before it broke out recently. (Analysts’ price target is $2651.57)

PAST TOP PICK

(A Top Pick Apr 17/19, Up 25%) He likes the big mega-cap tech companies. Over 11 years in their history, they are in the right place at the right time. Their AWS business now accounts for 70% of revenues. They are going to own the cloud business for years to come. If there is pressure for growth, they can increase margins. Still in his Top 5 holdings. His target is $2650.

BUY

It stands out from the group and will be a winner from this crisis if anyone is. He thinks their success will remain after this crisis is over. They will continue to be a big winner.

TOP PICK

This stock is not cheap but is a stock for the times. (Analysts’ price target is $2465.49)

TOP PICK

He thinks people will still be happy to sit at home and shop even after this crisis is over. There will also be a shift toward their cloud business. (Analysts’ price target is $2425.12)

BUY ON WEAKNESS

Currently at resistance levels. He owns a 3.5-5.5% position. He hasn't touched this in six months, thank goodness. Many investors are now realizing how valuable this company is in good times and bad, as reflected in the current stock price. One area that will explode for them is Amazon Go convenience stores, these walk-out stores, which will be the next billion-dollar business and push the stock above $2,300. There will opportunities to buy this during earnings season. He buys in thirds, one at a time.

COMMENT

AMZN vs BABA? He thinks AMZN is safer at the moment. It could see earnings actually rise in the near term. People are using them to get essentials at home. The consumer staple space is fairing better than consumer discretionary. He likes what AMZN is doing longer term. They control 40% of the global cloud capacity.

TOP PICK

Has growth potential and is outperforming the market during this downturn, despite its high valuation. The stay at home play works for it as people ship online for things like groceries. End-March to July is seaonality. (Analysts’ price target is $2417.51)

BUY

Certainly you should look at all high tech names, especially those with a monopoly. He prefers AMZN-Q and MSFT-Q. If Trump did not tell companies to move out of China, then certainly CoVid19 did.

DON'T BUY

AMZN vs. MSFT Prefers Microsoft, and can justify the valuation at these levels, but wait for a pullback of 5-10% to buy. MSFT has a very strong balance sheet and net cash position. It's transitioning to a subscription model. Cloud business is growing well. For 1-2 year horizon, MSFT will continue to do well.

TOP PICK

They invested a year in one-day delivery and proved it at Christmas. The stock has broken out and will lead in 2020. AWS will grow 30-35% a year. A must-own. (Analysts’ price target is $2411.52)

BUY

It's really a loss-leader. Profits lie in the server side (the cloud) with only a few players in this space like MSFT. That said, this will continue to grow. Valuation is very high, but this will remain a growth leader with segments like Amazon Prime doing well.

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Amazon.com, Inc. (AMZN)