Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

249.33

-13.04 (4.97%)

as of Oct 22, 2026, 6:57:00 pm Market Open.

1605 watching

BUY ON WEAKNESS

His rule: buy a tech stock that's 25% off highs during the current tech correction. For Amazon, this means buying at $2,660. Amazon is up 62% YTD vs. Apple's 46%. So, this is a reasonable entry point, at least a partial buy.

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PAST TOP PICK

(A Top Pick Aug 19/19, Up 79%) A great commercialization focus. They are betting on Jeff Bazos with Amazon too. The consumer experience focus is the heart of their success.

HOLD

Has benefited from the pandemic. Will solidify their ability to be the premier online place to buy things. AWS will be a massive growth engine for them.

BUY

Walmart? It's made great strides to compete with Amazon with next-day delivery. He'd still prefer Amazon, but Walmart will continue to do well. Discount retailers will. Amazon could pull back in this earnings period.

BUY ON WEAKNESS

It'll continue to outperform. Yes, AMZN benefitted from the lockdown. It dominates e-commerce, but they are relatively small in the retail marketplace. Also, people won't run back to malls, so that will help Amazon. Worry about high expectations for tech stocks in general. Amazon will continue to grow its share of retail and e-commerce.

HOLD

Time to take profits? He offers a FANG Friday video on YouTube each week for free. He thinks FANG stocks are the canary in the coal mine for the market. As they go, so does the market. Six of the 7 stocks have given him the buy signal. When he recommended AMZN back in April following a break out above key technical resistance. The shares then moved rapidly towards his target of $2900. It then spiked $150 in one session before rallying again. He would recommend sitting tight for now.

PAST TOP PICK

(A Top Pick Aug 19/19, Up 65%) It continues to invest money at very high rates of return and enjoys opportunity in retail and cloud, both of which will grow. It still trades at a reasonable valuation on a free cash flow basis. They're attracting ad revenue to rival its peers like Google. Buy this on a pullback.

SELL

Stock's done well. He took profits. One concern is it's expensive to its peer group. Momentum is behind the stock. Alibaba is one to consider, at only 30x PE, with a 20-25% growth rate.

PAST TOP PICK

(A Top Pick Aug 21/19, Up 32%) Half of what it returned is from it being a terrific company. The other half is the pandemic. It is still a great company. They have hired a lot of employees and are looking to keep 70% of them long term. It is a big player in providing cloud services. He continues to like it.

TOP PICK

This is the perfect time to build a concentrated stock-picker's portfolio. Now is not the time to own the whole market. The people who started using AMZN-Q over the crisis will not stop using it. They are about to go back to one day delivery. The stock itself consolidated for 18 months before it broke out recently. (Analysts’ price target is $2651.57)

PAST TOP PICK

(A Top Pick Apr 17/19, Up 25%) He likes the big mega-cap tech companies. Over 11 years in their history, they are in the right place at the right time. Their AWS business now accounts for 70% of revenues. They are going to own the cloud business for years to come. If there is pressure for growth, they can increase margins. Still in his Top 5 holdings. His target is $2650.

BUY

It stands out from the group and will be a winner from this crisis if anyone is. He thinks their success will remain after this crisis is over. They will continue to be a big winner.

TOP PICK

This stock is not cheap but is a stock for the times. (Analysts’ price target is $2465.49)

TOP PICK

He thinks people will still be happy to sit at home and shop even after this crisis is over. There will also be a shift toward their cloud business. (Analysts’ price target is $2425.12)

BUY ON WEAKNESS

Currently at resistance levels. He owns a 3.5-5.5% position. He hasn't touched this in six months, thank goodness. Many investors are now realizing how valuable this company is in good times and bad, as reflected in the current stock price. One area that will explode for them is Amazon Go convenience stores, these walk-out stores, which will be the next billion-dollar business and push the stock above $2,300. There will opportunities to buy this during earnings season. He buys in thirds, one at a time.

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Amazon.com, Inc. (AMZN)