Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

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239.92

+2.42 (1.02%)

as of Jun 18, 2026, 1:22:57 pm Market Open.

1599 watching

Investor Insights

Jun 17, 2026, 12:00 am

This summary was created by AI, based on 80 opinions in the last 12 months.

Experts provide a mixed perspective on Amazon.com, Inc. (AMZN) as it continues to navigate through its diverse business channels, including e-commerce, Amazon Web Services (AWS), and AI advancements. While AWS shows promising growth and significant contributions to profits, concerns about high capital expenditures and job cuts raise questions regarding future profitability. The retail sector is reinvigorating, contributing to overall stability. Investment in AI and automation is seen as a long-term strength, yet there is caution due to current market sentiment which points toward a wait-and-see approach. Despite being perceived as somewhat 'tired,' many analysts still believe in AMZN's strong fundamentals and future growth potential in a shifting landscape, especially in AI and cloud computing.

Consensus

Hold

Valuation

Fair Value

Similar

Alphabet,GOOG

PAST TOP PICK

(A Top Pick Nov 01/19, Up 78%) Bought when there was a bull's eye on big tech with regulations. Unfortunately, a boost with Covid. Model it growing at 72%. Still not bad value. Still a buy.

BUY ON WEAKNESS

Today's pullback is a buying opportunity ahead of Prime Day next day. People are still shopping online.

BUY

Amazon wasn't able to meet all the demands with everybody shifting to shopping online. They are growing operations now. He could see Amazon doubling earnings in the next 2-5 years. The value is reasonable considering all the tailwinds.

BUY

AMZN vs. COST vs. WMT Costco has a good management team, good long-term grower, make strategic, smart decisions. Walmart just jumps around too much. They should stick to their knitting, but instead management is always trying to play catch up in different arenas. But, quite frankly, the one to own in this space is Amazon.

BUY ON WEAKNESS

His rule: buy a tech stock that's 25% off highs during the current tech correction. For Amazon, this means buying at $2,660. Amazon is up 62% YTD vs. Apple's 46%. So, this is a reasonable entry point, at least a partial buy.

PAST TOP PICK

(A Top Pick Aug 19/19, Up 79%) A great commercialization focus. They are betting on Jeff Bazos with Amazon too. The consumer experience focus is the heart of their success.

HOLD

Has benefited from the pandemic. Will solidify their ability to be the premier online place to buy things. AWS will be a massive growth engine for them.

BUY

Walmart? It's made great strides to compete with Amazon with next-day delivery. He'd still prefer Amazon, but Walmart will continue to do well. Discount retailers will. Amazon could pull back in this earnings period.

BUY ON WEAKNESS

It'll continue to outperform. Yes, AMZN benefitted from the lockdown. It dominates e-commerce, but they are relatively small in the retail marketplace. Also, people won't run back to malls, so that will help Amazon. Worry about high expectations for tech stocks in general. Amazon will continue to grow its share of retail and e-commerce.

HOLD

Time to take profits? He offers a FANG Friday video on YouTube each week for free. He thinks FANG stocks are the canary in the coal mine for the market. As they go, so does the market. Six of the 7 stocks have given him the buy signal. When he recommended AMZN back in April following a break out above key technical resistance. The shares then moved rapidly towards his target of $2900. It then spiked $150 in one session before rallying again. He would recommend sitting tight for now.

PAST TOP PICK

(A Top Pick Aug 19/19, Up 65%) It continues to invest money at very high rates of return and enjoys opportunity in retail and cloud, both of which will grow. It still trades at a reasonable valuation on a free cash flow basis. They're attracting ad revenue to rival its peers like Google. Buy this on a pullback.

SELL

Stock's done well. He took profits. One concern is it's expensive to its peer group. Momentum is behind the stock. Alibaba is one to consider, at only 30x PE, with a 20-25% growth rate.

PAST TOP PICK

(A Top Pick Aug 21/19, Up 32%) Half of what it returned is from it being a terrific company. The other half is the pandemic. It is still a great company. They have hired a lot of employees and are looking to keep 70% of them long term. It is a big player in providing cloud services. He continues to like it.

TOP PICK

This is the perfect time to build a concentrated stock-picker's portfolio. Now is not the time to own the whole market. The people who started using AMZN-Q over the crisis will not stop using it. They are about to go back to one day delivery. The stock itself consolidated for 18 months before it broke out recently. (Analysts’ price target is $2651.57)

PAST TOP PICK

(A Top Pick Apr 17/19, Up 25%) He likes the big mega-cap tech companies. Over 11 years in their history, they are in the right place at the right time. Their AWS business now accounts for 70% of revenues. They are going to own the cloud business for years to come. If there is pressure for growth, they can increase margins. Still in his Top 5 holdings. His target is $2650.

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