Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

245.34

-1.70 (0.69%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

1599 watching

Investor Insights

Jul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

Consensus

Hold

Valuation

Fair Value

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Goog, GOOG

TOP PICK

Continues to gain share in retail and other business. One day delivery has been a huge success. Doesn't see anything stopping them. Leader in the cloud business. It's expensive but the cash flow is catching up with the stock price very quickly. May go flat for a year or two but the cash flow will push the stock higher again. (Analysts’ price target is $2178.99)

SELL

Sold out recently. Great long term, but doesn't want to be there right now. Dead money for a while. Earnings have come down quite a bit. Lots of investment in moving to 1-day Prime and getting that going. Stock hasn't done well in the last year or so. Underperforming since mid 2018.

PAST TOP PICK

(A Top Pick Dec 14/18, Up 11%) It is still in the Top 5 for him and he has a target of $2300. The retail sector is primed for growth and they are involved in cloud technology. Their subscription segment is growing and it is paying off, allowing more consistent and growing revenues.

TOP PICK

They have 30% annual growth and have for years. It does not look like anyone can knock them off their perch. A must hold in every portfolio. Yield 0% (Analysts’ price target is $2194.83)

TOP PICK

Synthetic long Amazon Buy 1800 call that expires Jan. 2021 at $224, sell 1800 put -$193, net $31/share, so $51 cost out of pocket. Amazon is the best consumer play around.

TOP PICK

Everyone's concerned. Very expensive at 36x. The e-commerce platform continues to grow. Growth of cloud and other sectors as well. He sees it grow more slowly in the near term but will perform over time.

PAST TOP PICK

(A Top Pick Nov 07/18, Up 1%) Costs have gone up for 1-day shipping. Name is strong, clould business is strong. Prime members expected to grow. Long runway for growth as it grows outside North American markets. Risks include spending and regulatory changes. He owns it, but is keeping a close eye on it.

DON'T BUY

He sees potential for further growth. Its book value is $107 -- about 1/10th of its price. A recession would hurt this stock badly. The upside is far less than the potential downside. Their growth will be impacted by the upcoming recession. He would avoid this one.

DON'T BUY

The technicals behind the FAANGs are poor, rolling over. Amazon's PE is 57x, while PB is 15x--very expensive. The market has been holding but this has been slipping lower. The FAANGs have had their day in the sun.

BUY

AMZN-Q vs. MSFT-Q. He owns MSFT-Q so does not prefer AMZN-Q. AMZN-Q he is looking at. They have so many opportunities such as healthcare. They are building their revenues at the 15-20% range.

WATCH

Difficult to analyze. Successful, but how good is the stock? Trillion dollar market cap, and revenues grow at 20% year over year. Bezos reinvests in the business. Trading at multiples that make no sense. They just want to grow, and they've done a fantastic job. Wants more clarity on revenue and cash flow growth before he'd buy.

BUY

Impressive that they build an e-retailer then AWS--both are growing rapidly. If Washington orders them to break up those divisions, then AWS is a strong enough standalone business.

PAST TOP PICK

(A Top Pick Nov 02/18, Up 5%) He still likes it and would buy it. It's THE growth company. A must-own. They continue to dominate the cloud business.

COMMENT

Two completely different horses. Amazon is more innovative so it could have higher growth, but Microsoft has new upgrades, new contracts and is more stable. He wouldn't own either because FANGS make up about 20% of the index funds, so they will go down more than the others. Would buy half a position and add more depending. On a risk basis, it's too exposed to the overall market.

BUY

One of his favourite tech names that well generate a lot of free cash flow into 2021 like Microsoft. They're reinvesting aggressively, pushing into delivery through the Prime program that they're also pushing with success. All tech has come under pressure and there have been allegations of poorly paying their workers; they've raised their minimum wage to $15/hour, but under tough working conditions. Plus, there's regulatory scrutiny over them using data from third-party vendors. But he consider this short-term noise.

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Amazon.com, Inc. (AMZN)