Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

253.71

+2.52 (1.00%)

as of Sep 18, 2026, 8:00:00 pm Market Open.

1604 watching

TOP PICK

It's been lagging the last 18 months while the other FANGs were partying. The $3-billion to build their AWS cloud business and overnight shipping system have paid off. Revenue growth of 21% is amazing for a company this size. Outperformance will continue. (Analysts’ price target is $2411.52)

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BUY

You could've bought this for most of the last 18 months, based on valuation, such as end-December 2018. Problem was margin compression as competitors gave away free shipping. So, Amazon started to push one-day shipping, but it temporarily compressed margins with higher costs. Now, there's operational leverage and wider margins. Also, they're shifting to providing payments and logistics to other merchants and this offers wide margins. AWS are also profitable. He'd stick with it. It's an excellent business.

BUY ON WEAKNESS

The story is very bullish, but hasn't made new highs. This trade is crowded, so wait to buy at $1,800.

PARTIAL SELL

It's consolidating now after a good, long rise. It is currently toppy (below $2,000). It has trouble breaking past $2,000. It's okay to take some profits.

WAIT

They have gone sideways while FB-Q and GOOGL-Q have gone up. They have some catch-up to do. They don't appear to be cheap but the cash flow is very strong. He would like to see them get back to highs of $2100 and then keep going and that would be a time to buy it.

TOP PICK

A perennial 20% revenue grower, dominant in cloud and e-retailer with a great holiday season. They're pushing one-day shipping that'll pressure competitors. (Analysts’ price target is $2187.88)

TOP PICK

Not only an e-commerce company, but one that sells stuff in every conceivable sector from healthcare to the cloud. Massive potential. It's lagged the other FANG's, but this year it will catch up. As for FedEx, turns out they need FedEx until Amazon fully builds its one-day delivery network. (Analysts’ price target is $2181.39)

COMMENT

As a short-term trade The juggernaut that will continue to bolt. Its challenge is that its cloud service can't grow forever; it will slow. He doesn't trade short-term, but Christmas sales did do well. So, was that good news then baked into the stock? If so, will the stock drop at Amazon's next earnings report? Or is it not popped in enough? Expect volatility around earnings time in early February.

HOLD

He recommended this a year ago and bought around $1400. It is the poster child of a bullish market. It has a nice cup and saucer formation that is interesting. He sees further upside and a potential for a real run if it can break above historic highs.

TOP PICK

One-day delivery will take them time to build, and the stock may tread water along with the wider market for the next 6 months. But after that, things look good. A great business. In a few years there'll be a free cash flow ramp after they build this large e-commerce infrastructure with next-day delivery. They can also grow their ad and cloud businesses further. Sees 37% EPS growth at 20x earnings. (Analysts’ price target is $2178.24)

DON'T BUY

They are very independent and don't share all the information that the market wants to see. He does not see that as being bad in this case and this helps them avoid the short term impulses of the analysts. It is closing in a trillion dollar market cap and still growing above average. Earnings are not growing as fast, but that is the strategy -- be a market disrupter. He would not invest in this due to the lack of transparency.

HOLD

He bought it on Christmas Eve last year when it hit its low for that period. He recommends still continuing to hold it. It is not hitting new highs because they are ramping up expenses to work on their one-day-delivery. It is believed when they get there they will make up the decline.

COMMENT

Microsoft had a good earnings quarterly report. What he doesn't like is that it trades 25 times earnings, when earnings are expected to grow at 10%. He thinks there are better growth orientated stocks out there like Amazon, Google or Apple trading at better valuations.

HOLD

One of their top 3 holdings. It has been disappointing over the last few months. His price target is $2300. The company is difficult to pin down as it continues to disrupt other industries. It is much like Google. The cash cow part of the business is their cloud service segment. A stock to sit on and wait.

TOP PICK

Continues to gain share in retail and other business. One day delivery has been a huge success. Doesn't see anything stopping them. Leader in the cloud business. It's expensive but the cash flow is catching up with the stock price very quickly. May go flat for a year or two but the cash flow will push the stock higher again. (Analysts’ price target is $2178.99)

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Amazon.com, Inc. (AMZN)