Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

266.43

+10.17 (3.97%)

as of Aug 28, 2026, 8:00:00 pm Market Open.

1603 watching

Investor Insights

Aug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

Consensus

Buy

Valuation

Fair Value

Similar

Alphabet,GOOGL

WAIT

They have gone sideways while FB-Q and GOOGL-Q have gone up. They have some catch-up to do. They don't appear to be cheap but the cash flow is very strong. He would like to see them get back to highs of $2100 and then keep going and that would be a time to buy it.

TOP PICK

A perennial 20% revenue grower, dominant in cloud and e-retailer with a great holiday season. They're pushing one-day shipping that'll pressure competitors. (Analysts’ price target is $2187.88)

TOP PICK

Not only an e-commerce company, but one that sells stuff in every conceivable sector from healthcare to the cloud. Massive potential. It's lagged the other FANG's, but this year it will catch up. As for FedEx, turns out they need FedEx until Amazon fully builds its one-day delivery network. (Analysts’ price target is $2181.39)

COMMENT

As a short-term trade The juggernaut that will continue to bolt. Its challenge is that its cloud service can't grow forever; it will slow. He doesn't trade short-term, but Christmas sales did do well. So, was that good news then baked into the stock? If so, will the stock drop at Amazon's next earnings report? Or is it not popped in enough? Expect volatility around earnings time in early February.

HOLD

He recommended this a year ago and bought around $1400. It is the poster child of a bullish market. It has a nice cup and saucer formation that is interesting. He sees further upside and a potential for a real run if it can break above historic highs.

TOP PICK

One-day delivery will take them time to build, and the stock may tread water along with the wider market for the next 6 months. But after that, things look good. A great business. In a few years there'll be a free cash flow ramp after they build this large e-commerce infrastructure with next-day delivery. They can also grow their ad and cloud businesses further. Sees 37% EPS growth at 20x earnings. (Analysts’ price target is $2178.24)

DON'T BUY

They are very independent and don't share all the information that the market wants to see. He does not see that as being bad in this case and this helps them avoid the short term impulses of the analysts. It is closing in a trillion dollar market cap and still growing above average. Earnings are not growing as fast, but that is the strategy -- be a market disrupter. He would not invest in this due to the lack of transparency.

HOLD

He bought it on Christmas Eve last year when it hit its low for that period. He recommends still continuing to hold it. It is not hitting new highs because they are ramping up expenses to work on their one-day-delivery. It is believed when they get there they will make up the decline.

COMMENT

Microsoft had a good earnings quarterly report. What he doesn't like is that it trades 25 times earnings, when earnings are expected to grow at 10%. He thinks there are better growth orientated stocks out there like Amazon, Google or Apple trading at better valuations.

HOLD

One of their top 3 holdings. It has been disappointing over the last few months. His price target is $2300. The company is difficult to pin down as it continues to disrupt other industries. It is much like Google. The cash cow part of the business is their cloud service segment. A stock to sit on and wait.

TOP PICK

Continues to gain share in retail and other business. One day delivery has been a huge success. Doesn't see anything stopping them. Leader in the cloud business. It's expensive but the cash flow is catching up with the stock price very quickly. May go flat for a year or two but the cash flow will push the stock higher again. (Analysts’ price target is $2178.99)

SELL

Sold out recently. Great long term, but doesn't want to be there right now. Dead money for a while. Earnings have come down quite a bit. Lots of investment in moving to 1-day Prime and getting that going. Stock hasn't done well in the last year or so. Underperforming since mid 2018.

PAST TOP PICK

(A Top Pick Dec 14/18, Up 11%) It is still in the Top 5 for him and he has a target of $2300. The retail sector is primed for growth and they are involved in cloud technology. Their subscription segment is growing and it is paying off, allowing more consistent and growing revenues.

TOP PICK

They have 30% annual growth and have for years. It does not look like anyone can knock them off their perch. A must hold in every portfolio. Yield 0% (Analysts’ price target is $2194.83)

TOP PICK

Synthetic long Amazon Buy 1800 call that expires Jan. 2021 at $224, sell 1800 put -$193, net $31/share, so $51 cost out of pocket. Amazon is the best consumer play around.

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Amazon.com, Inc. (AMZN)