Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

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239.92

+2.42 (1.02%)

as of Jun 18, 2026, 1:22:57 pm Market Open.

1599 watching

Investor Insights

Jun 17, 2026, 12:00 am

This summary was created by AI, based on 80 opinions in the last 12 months.

Experts provide a mixed perspective on Amazon.com, Inc. (AMZN) as it continues to navigate through its diverse business channels, including e-commerce, Amazon Web Services (AWS), and AI advancements. While AWS shows promising growth and significant contributions to profits, concerns about high capital expenditures and job cuts raise questions regarding future profitability. The retail sector is reinvigorating, contributing to overall stability. Investment in AI and automation is seen as a long-term strength, yet there is caution due to current market sentiment which points toward a wait-and-see approach. Despite being perceived as somewhat 'tired,' many analysts still believe in AMZN's strong fundamentals and future growth potential in a shifting landscape, especially in AI and cloud computing.

Consensus

Hold

Valuation

Fair Value

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WEAK BUY

It is off a lot but still expensive. It has three main businesses: retail, web services growing at 30% a year, advertising business also growing in double digits. It needs to sort out how to use up its capacity. If buying, just initiate a position.

BUY

In recent weeks, he has sold 80% of his Netflix shares. He finally got back to above water from a horrible purchase at $219 from collecting a lot of premiums, call sales against it. Freevee on Amazon US is category-killer. Netflix is not ready to get there as quickly as they need. Also, they need a sales force to execute the ad-supported business model. He doubts they are ready. He prefers to shift his money into Amazon, which he was buying yesterday at $102-103.

DON'T BUY

Shares have come off a lot. One reason is the valuation. The retail side does not make that much money. Their cloud business subsidizes retail and that wasn't enough in their last quarter. Amazon admits they expanded too quickly in areas like transportation during Covid, but can't sustain that now. She also notes that some executives have left the company recently.

COMMENT

BOA downgrading Netflix to a sell There's no precedent if we enter a recession and how tat effects the streamers. Maybe Prime is the most defensible, because people can still save on other things on Amazon if they stay subscribed.

BUY

Does not own shares in the company. Current price level of stock presenting good buying opportunity, Dominant player in web services & cloud computing. Amazon Prime also very strong component. Sum of parts equates to bargain share price.

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TOP PICK

Demand remains high for their cloud platform AWS and their margins are high. Retail side is having issues as COVID ends. Had to let employees go after 2 years of being understaffed. Jamie Murray reiterated his past top pick this week. Social media mentions rose 7% in the past 7 days.

PAST TOP PICK

(A Top Pick Jul 12/21, Down 34%) Their problems are short term and he's holding on. AWS continues to deliver high margins and revenues growth. A slowdown in cloud spending is possible, but he expects robust demand. A concern is their retail side, probably hitting the worst last quarter due to a physical goods overhang after two years of being understaffed (so are now letting go staff as Covid ends). They should return to positive EBIT in the next two years.

BUY

Likes the prospects of company going forward. Concerns of over investment in infrastructure not too much of a concern. Current trading multiples suggesting a good time to buy. Concerns of inflation and supply chain problems not too much of a worry.

BUY

King of e-commerce and retail. Hints of consumer slowdown get reflected in the stock. But 70% of revenues and profits actually come from AWS, part of a secular trend to server cost-cutting and efficiency. 12-month price target of $3800. A great bargain.

SELL

Company seeing diminished growth in business units (retail, AWS etc.) Law of diminishing returns is catching up with company (can't grow forever). 63x P/E ratio doesn't provide much room for healthy growth. Would sell shares and wait to buy when market reaches bottom.

BUY

The retail segment will continue to grow. Costs in the next couple of quarters will come down substantially. Growing quickly and will become highly profitable with great prospects for earnings. It is very cheap so buy now for the long term. Many techs are mulling cutting costs. They all went up together, came down together and will go back up together.

COMMENT

Low profit margins, but high PE of 60x It's been growing into its earnings at the PE keeps declining. E-commerce is a low-margin business and recent results were disappointing. They invested a lot in building fulfillment centres during Covid, including hiring a lot of workers. However, the cloud business makes up almost all their profits, though revenues are smaller than e-commerce. Cloud has tremendous growth and potential. Basically, cloud is so strong that you're getting e-commerce for free.

PAST TOP PICK

(A Top Pick May 20/21, Down 26%) A symbol of today's stock market. They overexpanded their distribution network; revenue has and will slow down. AWS enjoys 70% margins. Advertising is growing and Amazon can raise their fees. They're growing more distribution, but internet retail is slowing them down. But after a few quarters of sluggishness, this should return to growth. Still likes it and he would average down. Newbies can enter partially now.

BUY ON WEAKNESS

Believes is a good long term hold. Recent earnings report not that bad. Overspending on infrastructure presenting long term opportunity for investors. 35x trading multiple is hard to justify, but is a long term investment. Excellent management team.

BUY ON WEAKNESS

Has owned this forever, though took profits earlier this year, because Amazon is still signing up millions of users to Prime. He'll re-buy his shares further down. Amazon is a bellweather--they staffed up for Omicron to maintain deliveries, but now that Covid is less of a threat, they will staff down, like truck drivers and warehouse workers. Maybe wages for these workers will decline too. Since Amazon is such a massive employer, if they layoff staff, they can alleviate some of the nation's employment shortage--and end the peak in wage inflation and in turn ease inflation and in turn the Fed doesn't need to raise interest rates so far so fast. Covid was a job suck and that job suck is ending. We could much closer to ending inflation than we think with fewer people spending.

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Amazon.com, Inc. (AMZN)