Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

245.34

-1.70 (0.69%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

1599 watching

Investor Insights

Jul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

Consensus

Hold

Valuation

Fair Value

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Goog, GOOG

TOP PICK

One of his top 5 holdings. He trims once in a while, when it gets to a 8-9% weighting. Fantastic business. It and MSFT own the cloud business, and will for years to come. AWS accounts for 70% of EBITDA. Q2 results were great. AWS had strong topline growth, attractive margin profile. Ads are outperforming most peers, despite macro uncertainties. Inflation will bite, but costs are being contained. Nice runway to target price. No dividend. (Analysts’ price target is $167.50)

COMMENT

She sold Amazon in May--her worst trade of the year--around $110, and bought Meta around $190.

BUY

Amazon is a better play as it continues to take market share from Walmart. Amazon's e-commerce is stronger, of course.

TOP PICK

Undisputed leader in e-commerce and cloud services. Down 40% from November highs, compelling opportunity. Weakness in e-commerce growth for next couple of quarters, due to in-store shopping and inflation. Cloud business continues to gain significant traction, representing almost 100% operating profit and 1/3 of total market share. High margin ad business will continue to grow. Reports tomorrow. No dividend. (Analysts’ price target is $168.14)

BUY

They report Thursday. They have issues, but they are known: overbuilt during Covid and now they're paying for it. Question is: Does everyone know they overbuilt? Otherwise, they can focus on positive: Amazon ads and cloud which are doing incredibly well. However, Walmart's report could drag these shares down--oppportunity.

PAST TOP PICK

(A Top Pick Aug 09/21, Down 25%) Difficult market conditions for all companies. Transportation costs remain a concern. Over investment into Covid-19 infrastructure weighing on companies bottom line. Continue to view company as best eCommerce brand in logistics. AWS & advertising segments of business have higher margins and are growing quicker than eCommerce Will continue to hold stock.

BUY

It's down in the first half of 2022, but has risen in recent weeks and is definitely a second-half-2022 story. Cost transparency is improving. This overhang about enterprise spending--businesses will continue to spend on the cloud, which is a profitable, high-margin business. If you're not in Amazon yet, now is an excellent entry point. Buy ahead of earnings. There could be a little pressure, but she is not worried.

WAIT

Post-Covid activity of going out and being social is somewhat negative for online shopping. Great company, valuation still too rich. Don't look at China for the proxy trade, as the political risk is high. Higher interest rates are negative for tech.

PAST TOP PICK

(A Top Pick Oct 22/21, Down 31%) Anything to do with tech or Covid winners pulled back a lot more than the market. Higher interest rates don't help companies with higher valuations. The tailwinds are still here. People aren't moving away from online shopping, but the big gains are over. Success of Prime Day shows business model is intact. Stock will be dramatically higher over the next few years.

BUY

They just came off their largest Prime Day ever. From mid-June on, tech has moved up after being largely oversold. Amazon is among "quality tech" stocks. Supply chain constraints have eased a bit. Is still positive.

BUY

They ploughed tons of money into their business, raising concerns over margins. Now, we face less investing by Amazon and expanding margins. Consumers remain strong and shares have underperformed the last two years. Of the megatech stocks, Amazon is the most interesting.

COMMENT

The bad news for megatech is that they haven't gone down as much as the wider market. Those tech ones that have held up the best sp far, eventually fall down. True, Meta and Netflix are down by half. Last quarter, Amazon reported negative sales and might again. Note that 18% of Apple's business comes from China, so what is the impact of China's lockdowns? Will other consumer plunk down that much money for a notebook amid this economy. The headwinds are real, but we are close to ending this bear market.

PAST TOP PICK

(A Top Pick Apr 16/20, Down 6%) Remains positive on company. Web services very strong business model. Retail side of the company has presented difficulty, but making changes to fix problems. More people using products every day. Decision to scale back private label business good decision with regulatory issues. Recent market selloff presenting excellent buying opportunity.

PAST TOP PICK

(A Top Pick Jul 14/21, Down 39%) The stock split 20-for-1 a few months ago. The return is not so good, though. A fabulous company, but the Russian war and inflation happened. Also, last year, Amazon built a lot of warehouses and hired a lot of people, then demand softened. Long-term, this is a strong company, but his timing was poor. If you like this, buy it. Over time, this will work out.

HOLD

Shares have slumped this year, but is holding onto it. Amazon boasts 2% growth in AWS cloud and $80 billion in revenue there. It's wrong to focus so much in the e-commerce side and yes there are questions about distribution. Still likes it.

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Amazon.com, Inc. (AMZN)