Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

248.57

+3.23 (1.32%)

as of Jul 13, 2026, 3:00:55 pm Market Open.

1599 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is noted for its strong positioning in both e-commerce and cloud computing through AWS, with analysts expressing optimism about its growth trajectory in AI technology and infrastructure investments. Many expect AWS to play a pivotal role in driving future revenues, especially as the AI sector expands. Recent financial performance, including impressive earnings and revenue growth, aligns with analysts' belief in Amazon's strategic investments in AI capabilities and logistics, although some express concerns about capital expenditures and the overall market environment. The stock, while under pressure due to profitability concerns and spending, is seen as a long-term hold, with many experts indicating that Amazon is likely to benefit from its robust ecosystem and operational innovations, including a focus on supply chain logistics and AI advancements.

Consensus

Buy

Valuation

Fair Value

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SELL

Company seeing diminished growth in business units (retail, AWS etc.) Law of diminishing returns is catching up with company (can't grow forever). 63x P/E ratio doesn't provide much room for healthy growth. Would sell shares and wait to buy when market reaches bottom.

BUY

The retail segment will continue to grow. Costs in the next couple of quarters will come down substantially. Growing quickly and will become highly profitable with great prospects for earnings. It is very cheap so buy now for the long term. Many techs are mulling cutting costs. They all went up together, came down together and will go back up together.

COMMENT

Low profit margins, but high PE of 60x It's been growing into its earnings at the PE keeps declining. E-commerce is a low-margin business and recent results were disappointing. They invested a lot in building fulfillment centres during Covid, including hiring a lot of workers. However, the cloud business makes up almost all their profits, though revenues are smaller than e-commerce. Cloud has tremendous growth and potential. Basically, cloud is so strong that you're getting e-commerce for free.

PAST TOP PICK

(A Top Pick May 20/21, Down 26%) A symbol of today's stock market. They overexpanded their distribution network; revenue has and will slow down. AWS enjoys 70% margins. Advertising is growing and Amazon can raise their fees. They're growing more distribution, but internet retail is slowing them down. But after a few quarters of sluggishness, this should return to growth. Still likes it and he would average down. Newbies can enter partially now.

BUY ON WEAKNESS

Believes is a good long term hold. Recent earnings report not that bad. Overspending on infrastructure presenting long term opportunity for investors. 35x trading multiple is hard to justify, but is a long term investment. Excellent management team.

BUY ON WEAKNESS

Has owned this forever, though took profits earlier this year, because Amazon is still signing up millions of users to Prime. He'll re-buy his shares further down. Amazon is a bellweather--they staffed up for Omicron to maintain deliveries, but now that Covid is less of a threat, they will staff down, like truck drivers and warehouse workers. Maybe wages for these workers will decline too. Since Amazon is such a massive employer, if they layoff staff, they can alleviate some of the nation's employment shortage--and end the peak in wage inflation and in turn ease inflation and in turn the Fed doesn't need to raise interest rates so far so fast. Covid was a job suck and that job suck is ending. We could much closer to ending inflation than we think with fewer people spending.

BUY

Wait to add until after earnings? AWS continues to grow. E-commerce growth will continue to be impressive. Will continue to do well over the next several years. Hard for him to tell what impact an earnings miss might have, that's too granular for him. He'd buy here, and if it fell, he'd buy more.

BUY

In an environment where you're seeing an interest rate policy change globally, you're going to see a lot of volatility. We just have to get used to it, and as investors do, the volatility will come down. If your timeframe is 3-5 years, AMZN will be OK. When a stock split is a positive, you'll see the stock trade up. The split gives more shareholders the opportunity to buy. Do you like the longer term businesses that AMZN is in? He does. The only issue is that it's an expensive business. The valuation is very expensive, and he doesn't own it for that reason.

COMMENT

How do you calculate your model prices? It's very complicated. He doesn't have a model price on AMZN, because the share price is so high now. It's trading right at the middle of its zone. If you see a recession coming, sell this, but not if you are bullish. Just a little piece of good news, like peace in Ukraine, the market will rally hard. Hold if you own it, but don't enter it now.

PAST TOP PICK

(A Top Pick Jun 10/21, Down 8.66%) It continues to do everything right and has raised wages aggressively. Is one of the most reliable suppliers. It has outstanding value and is still a good long term investment. The two dollar price increase for Prime should help the stock.

TOP PICK

Also a past top pick. It has been growing at 20% plus for many years, including profits. Has raised wages for employees from $15 to $18 and higher wages give a competitive advantage. Also its advertising revenues are much higher than a few years ago and in fact larger than YouTube. Buy 57, Hold 0,Sell 1.

COMMENT

Amazon has had a good run and is very expensive. Had it as a short term buy recently. Google is in his trading sell list. The FANG stocks make up 25% of the Nasdaq. Google FANG Friday for his review of and comments on Fang Stocks. There have been great trading opportunities in the past with FANG stocks.

BUY

Yes, he heard about the unionization vote today. Think of Alphabet in 2019--a sideways megacap, but later momentum began to build then everyone bought. This is exactly what will happen to Amazon. He predicts Amazon will be the best-performing megacap in the next 12-18 months. he just bought this.

HOLD

Amazon just announces first positive unionization vote The issue isn't wages (because Amazon already pays good wages) but shifts--employees who work at night will be paid more. The unionization is a bump in the road, not a disaster. If unionization spreads across America, then costs will rise. That said, he's not worried nor selling his shares. He's still in.

BUY

Currently owns stock in portfolio. Fantastic business to own. Revenue & earnings growing at steady rate. Expects cloud and advertising business to grow. Clear leader in eCommerce sector. Expecting stock price and company to continue to outperform.

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Amazon.com, Inc. (AMZN)