Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

266.17

-4.70 (1.74%)

as of Nov 11, 2026, 9:00:00 pm Market Closed.

1607 watching

DON'T BUY

Has never owned it. Over-expanded online presence during pandemic. One positive is the cloud business, though it's getting more competition now. Retail side being subsidized by cloud side. Would be hit by slower economy. Plus, other companies are now starting their own online presence and don't need AMZN.

HOLD

One of the few names he holds in tech, though it's technically considered consumer discretionary. With tax-loss selling over, potential to move higher. 1.8x price to sales, not too bad. Likes it longer term. People have moved from online to in-store. Overspent during pandemic, now has to cut. Could be a trading opportunity to add, he's watching technicals for the next few weeks. 3 years out, a very good name to hold. A leader in the space, but may not regain that position this year.

PAST TOP PICK

(A Top Pick Jan 06/22, Down 43%) Sticking with it. Timing was bad. Over-invested during pandemic. Post-pandemic, people returned to normal habits. Expanded cost base not filled with revenue, so margins dropped dramatically. This is temporary. Serial compounder. AWS has potential to grow at 25%+ annually. Tremendous buy here.

TOP PICK

Price has fallen nearly 50%. Remains the #1 online retailer. Huge cloud provider. Trading at cheap at 10x EBITDA 2023, 8x 2024. Will retail stores reopening, there was some decline in online sales, but that's temporary. Amazon continues to innovate. Share prices have come down in the past, but always bounced back. Great balance sheet and leadership. (Analysts’ price target is $134.96)

HOLD

Largest host of cloud computing. Believes cloud computing growth is stalling. Unsure whether venture capital funded business will have demand for cloud computing. Hard to predict future of the business. Warehouse/logistics business also slowing (massive layoffs). Company built too many warehouses.

COMMENT

RSI is below, so it's oversold. AMZN has been disappointing the last two years, with shares down 50% this year. AWS has been decelerating, but 10 years from now, AWS and the company overall will do well.

BUY

Amazon is at a three-year low. But it has seen some amazing rallies in the recent past. They report earnings in a few weeks. Shares are so bad that they're good.

DON'T BUY

Their numbers were inflated by Covid and they're still getting rid of their bloat. It's down 55% from its peak this year, down just like the other megatechs.

TOP PICK

Tough year, down about 45%. Really ran up over Covid, had lots of high comps to meet, so stock has come off. E-commerce will continue to grow, and AMZN will continue to grab more market share. Macro retail environment will be difficult for a while. AWS is slowing, but will continue to do well. Lots of growth in ads. Costs coming down. Great opportunity to buy a great company at a good trough multiple. No dividend. (Analysts’ price target is $137.04)

STRONG BUY

Loves it down here. Holds a 7.3% position in his fund. Great runway. So many horses in the race. AWS has slowed. Leader in cloud, so it can determine the price. Recession worries are holding it back, yet price target is very achievable. (Analysts’ price target is $140.00)

HOLD

Company grew immensely during pandemic. Over expansion during Covid-19 hard on business. Does not own shares, and is not looking to buy. eCommerce does not make money, but cloud service does. Believes valuation multiple too high. Recession will impact eCommerce growth rate even more.

WAIT

Sold it, dodged a bullet. One quarter bombed, and it's been downhill ever since. Absolute behemoth. Retail sales are not good and getting worse, so it's not a stock you want to own in this macro. He'll come back to it, but not now. A high expectation, high multiple, highly cyclical growth stock.

HOLD

Amazon vs. Alphabet He owns both, different stocks in all ways. Amazon messed up their e-commerce in the last 18 months by building too many warehouses and over-hiring. Customers didn't follow through with revenues. Margins have plunged, but this is temporary. In 1-2 years, Amazon will recover. The long-term story remains intact. An 18-20% cash flow/revenues grower. Their jewel is their cloud business which is still growing 40% annually and providing most of their profits and growth. Stick with it... Google trades under 20x PE, is steady and one of the best stocks out there. Still a buy.

BUY

Megatech has become sources of funds, targets of selling. If a megatech were to announce layoffs tomorrow, the stocks would get a lift. The negativity is overdone by analysts. These shares are too beaten down.

PAST TOP PICK

(A Top Pick Sep 30/22, Down 21%) Company strength doesn't warrant magnitude of decline. Rising interest rates hitting tech sector hard. Fundamentally, Amazon business model is strong. Recent market selloff creating opportunity for long term investors. Has been buying shares recently.

Showing 331 to 345 of 822 entries

Most Recent Experts

Jim Cramer - Mad Money

CNBC

John Stephenson

Stephenson & Company Capital Management

Christine Poole

Davis Rea

Larry Berman CFA, CMT, CTA

ETF Capital Management Inc.

Dan Rohinton

iA Global Asset Management

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Amazon.com, Inc. (AMZN)