Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

266.43

+10.17 (3.97%)

as of Aug 28, 2026, 8:00:00 pm Market Open.

1603 watching

Investor Insights

Aug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

Consensus

Buy

Valuation

Fair Value

Similar

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BUY ON WEAKNESS

Has owned this forever, though took profits earlier this year, because Amazon is still signing up millions of users to Prime. He'll re-buy his shares further down. Amazon is a bellweather--they staffed up for Omicron to maintain deliveries, but now that Covid is less of a threat, they will staff down, like truck drivers and warehouse workers. Maybe wages for these workers will decline too. Since Amazon is such a massive employer, if they layoff staff, they can alleviate some of the nation's employment shortage--and end the peak in wage inflation and in turn ease inflation and in turn the Fed doesn't need to raise interest rates so far so fast. Covid was a job suck and that job suck is ending. We could much closer to ending inflation than we think with fewer people spending.

BUY

Wait to add until after earnings? AWS continues to grow. E-commerce growth will continue to be impressive. Will continue to do well over the next several years. Hard for him to tell what impact an earnings miss might have, that's too granular for him. He'd buy here, and if it fell, he'd buy more.

BUY

In an environment where you're seeing an interest rate policy change globally, you're going to see a lot of volatility. We just have to get used to it, and as investors do, the volatility will come down. If your timeframe is 3-5 years, AMZN will be OK. When a stock split is a positive, you'll see the stock trade up. The split gives more shareholders the opportunity to buy. Do you like the longer term businesses that AMZN is in? He does. The only issue is that it's an expensive business. The valuation is very expensive, and he doesn't own it for that reason.

COMMENT

How do you calculate your model prices? It's very complicated. He doesn't have a model price on AMZN, because the share price is so high now. It's trading right at the middle of its zone. If you see a recession coming, sell this, but not if you are bullish. Just a little piece of good news, like peace in Ukraine, the market will rally hard. Hold if you own it, but don't enter it now.

PAST TOP PICK

(A Top Pick Jun 10/21, Down 8.66%) It continues to do everything right and has raised wages aggressively. Is one of the most reliable suppliers. It has outstanding value and is still a good long term investment. The two dollar price increase for Prime should help the stock.

TOP PICK

Also a past top pick. It has been growing at 20% plus for many years, including profits. Has raised wages for employees from $15 to $18 and higher wages give a competitive advantage. Also its advertising revenues are much higher than a few years ago and in fact larger than YouTube. Buy 57, Hold 0,Sell 1.

COMMENT

Amazon has had a good run and is very expensive. Had it as a short term buy recently. Google is in his trading sell list. The FANG stocks make up 25% of the Nasdaq. Google FANG Friday for his review of and comments on Fang Stocks. There have been great trading opportunities in the past with FANG stocks.

BUY

Yes, he heard about the unionization vote today. Think of Alphabet in 2019--a sideways megacap, but later momentum began to build then everyone bought. This is exactly what will happen to Amazon. He predicts Amazon will be the best-performing megacap in the next 12-18 months. he just bought this.

HOLD

Amazon just announces first positive unionization vote The issue isn't wages (because Amazon already pays good wages) but shifts--employees who work at night will be paid more. The unionization is a bump in the road, not a disaster. If unionization spreads across America, then costs will rise. That said, he's not worried nor selling his shares. He's still in.

BUY

Currently owns stock in portfolio. Fantastic business to own. Revenue & earnings growing at steady rate. Expects cloud and advertising business to grow. Clear leader in eCommerce sector. Expecting stock price and company to continue to outperform.

BUY

If you really want it, buy before the split, as usually the stock goes up afterwards. Bigger question is the future of the FAANG stocks as a unit. Some will do better, some worse. For example, NFLX has a first-mover advantage in streaming, but now there's competition. AMZN will continue to do well, as the accelerating e-commerce trend will continue.

BUY

He will buy this. It has the most potential upside among the FAANGs. It's about to retake its 200-day moving average. It will be splitting.

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TOP PICK

Announcement of 20-1 stock split and $10B stock buyback last week sent price soaring 15.5%. Paul Harris recently gave a BUY signal. Social media mentions are up 350% for the past 24h.

BUY

Low margin business, but lots of volume and it grows quickly. AWS subsidiary is the largest player in cloud. Great business. E-commerce will continue to grow. Benefited from the pandemic, so last year was tough. Undervalued at these levels.

PARTIAL BUY

Allan Tong’s Discover Picks Let's circle back to this tech/retail giant. Since announcing its 20-1 stock split after the Wednesday close last week, shares have jumped from $2,785.58 to nearly $3,000 in a time when tech stocks are getting hammered. Over the past 24 months, which covers the Covid pandemic, Amazon shares have risen 64%. To compare, QQQ-Q, the major tech ETF, has climbed nearly 70%, Microsoft 77% and Apple over 120%. You may say that 64% is not bad over two years, but the performance is disappointing in light of the e-commerce boom of this period. Read 3 Stock Splits to Watch for our full analysis.

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Amazon.com, Inc. (AMZN)