Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

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239.92

+2.42 (1.02%)

as of Jun 18, 2026, 1:22:57 pm Market Open.

1599 watching

Investor Insights

Jun 17, 2026, 12:00 am

This summary was created by AI, based on 80 opinions in the last 12 months.

Experts provide a mixed perspective on Amazon.com, Inc. (AMZN) as it continues to navigate through its diverse business channels, including e-commerce, Amazon Web Services (AWS), and AI advancements. While AWS shows promising growth and significant contributions to profits, concerns about high capital expenditures and job cuts raise questions regarding future profitability. The retail sector is reinvigorating, contributing to overall stability. Investment in AI and automation is seen as a long-term strength, yet there is caution due to current market sentiment which points toward a wait-and-see approach. Despite being perceived as somewhat 'tired,' many analysts still believe in AMZN's strong fundamentals and future growth potential in a shifting landscape, especially in AI and cloud computing.

Consensus

Hold

Valuation

Fair Value

Similar

Alphabet,GOOG

HOLD

AMZN vs. GOOG Both are splitting stocks. Though this has no economic effect on the company, it does have a psychological effect. Becomes more attractive to those with limited budgets. Creates the opportunity to perhaps be included in the Dow, a price-weighted index. Very good companies. GOOG trades inexpensively compared to growth rate. AMZN is growing into its multiple and doing good things, but not as mature as GOOG.

BUY

Wasn't a great quarter, though a great stock reaction. Then, shares fell to $2,700 earlier this week, an 18-month low. A $10 billion share buyback doesn't move the needle on a company this big. Amazon can trade higher at current levels. Play long. Look for the bounce to the post-earnings level of $3,350.

COMMENT

Amazon announced a 20-1 stock split. It's just funny math. This move will attract retail buyers, but this won't move the stock that much. Usually, a company splits a stock when things are going well, but Amazon isn't doing particularly well (compared to its FAANG peers).

DON'T BUY

Amazon announced a 20-1 stock split He's shocked that they're doing it now. This was a pandemic stock. We're coming out of Covid, so the stock split is another lever to pull. It feels like Amazon is doing this out of weakness, not strength.

PAST TOP PICK

(A Top Pick Mar 02/21, Down 12%) Remains incredibly strong: they lead the cloud business which is booming; are thriving in advertising with 70% margins; Amazon Prime has pricing power and also doing well. These businesses are doing better than their retail operation, which offers only 3% margins. Trades at 42x earnings, which is expensive, but there are years of growth ahead. A great company.

BUY

Equal positions of AMZN and GOOG? Owns and likes both. GOOG had a strong quarter. Online users and digital spending will continue to grow. E-commerce and AWS for AMZN is also growing. GOOG has a cheaper forward PE, but price to sales is higher. Would make some sense to have equal positions. Again, if you have 60% in tech, review your portfolio and rebalance.

BUY

Yes, the stock is underpriced. Amazon is worth $5,000 a share, but will it go there? How do you place a multiple on their cloud business alone? Is AWS worth a third of Amazon's market cap? There are so many moving parts here. Also, Amazon's logistics network rivals any courier--how do you value that? And does the market care? Earnings have soared at Amazon, but the market hasn't reacted to raise shares. He'd love to see a re-rating, but doubts it'll happen anytime soon.

COMMENT

There's no place to play defence. It used to be megacap tech. Consumer spending will digest higher prices and the housing market will continue to accelerate. Cash is losing you money in this environment. 40% YOY growth from AWS and 30% margin. At some point, the inflation/ discount rate becomes less of an issue--when do we get the tipping point where energy and materials are no longer defensive stocks (though they are benfiting currently)? This is a difficult investing environment--where is there to hide?

COMMENT

It's trading at 45x earnings--it's the cheapest in a long time, but the market isn't rewarding stocks like this.

BUY

Trading at a 30% discount and near a turning point, says an analyst The cloud business for any company is a huge opportunity. These megacap tech names haven't suffered the pain like the rest of the market. He likes Amazon (and MSFT) now, the two megacaps that will ride out current volatility.

DON'T BUY

Are posting strong revenue growth in cloud, but thin margins in retail. Cloud is competitive from MFST, but there's room to grow in the cloud business. Cloud is basically subsidizing retail, and the high PE make the stock unattractive. Amazon has benefitted from lockdowns, but also faces higher wages, more unionization, and rising input costs. Amazon is investing in AI which is a cost.

BUY

It was becoming cheap a month ago so there is good value. He has been buying partial shares on the Canadian side. Price/Growth is 48% so a high P/E is acceptable.

SELL ON STRENGTH

Believes company has issues with anti-trust lawsuits. Rising interest rates will negatively affect tech company. Other options such as Alibaba are better options. Recommends selling.

BUY

Lots of room to expand. Reported excellent earnings last week, though there was an adjustment given their Rivian holdings. Still, impressive. They are growing into their earnings, so their PE is coming down. This happens with great companies like Apple and Facebook before.

BUY

Shares jumped 13% after its report. Some good things in that report, starting with their cloud business, growing fast. You should buy and buy it through a fractional broker. However, shares have returned to levels 2.5 weeks ago, a sign of a manic-depressive stock market.

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