Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

272.26

-0.39 (0.14%)

as of Aug 6, 2026, 8:00:00 pm Market Open.

1601 watching

Investor Insights

Aug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

Consensus

Buy

Valuation

Fair Value

Similar

MSFT

PARTIAL SELL

Caller bought it 3 years ago and shares have round-tripped

There's been a secular shift from goods to services. A soft guide of deceleration in AWS.

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BUY ON WEAKNESS

Great company for the long term investor.
Showing signs of recovery.
Would recommend buying on weakness.
Current share price presenting buying opportunity.
Price to growth ratio presenting opportunity.
Good proxy for A.I. growth.

TOP PICK

Ran up with shopping at home, now it's come off. Very sticky, as people have readjusted. Continuing power in the space. Time to buy for a bounce. 70x PE, which is robust, but unreasonable for a tech stock. Over-expanded during Covid, but still considerably more growth to come. He'd buy this before NFLX, DIS, GOOG, or META. No dividend.

(Analysts’ price target is $133.96)

HOLD

Stock's down.

Just unfortunate timing. An enduring business. Crown jewel is AWS. Though AMZN retail gets all the headlines, that part's not as profitable. Sit tight.

BUY

Owns shares in the company and believes very strong business.
Amazon web services very strong with excellent cash generating capability.
Massive sales that are growing every day.
Good long term hold.

Unspecified

It still can't get costs under control. AWS, its cloud division has disappointing margins with growth slowing quickly. However its new CEO has signaled that they will get costs under control and if this happens the company could make a fortune. It could earn $4 per share in 2024.

COMMENT

Amazon comes down to how many workers they fire; fire a lot and shares jump, but fire no one then shares go down. E-commerce jumped from 16% to 24% (of all retail sales) during Covid, and is now 22%. Will they tell us how their ad business is doing when they report this week?

HOLD

Has owned this forever, but can't recommend it now, because they overhired during the pandemic. E-commerce is slowing. Don't sell, because if they lay off a lot of workers, shares will soar.

TOP PICK

2022 was difficult. Grew rapidly during Covid, now readjusting. Layoffs. Slower AWS growth, but this is temporary. Should benefit from a slowdown as people seek to get better deals on products. Ad business has become pretty incredible. Bad news is priced in. Chance to buy a great company in a business it dominates, will do well over next couple of years. No dividend. (Analysts’ price target is $133.35)

TOP PICK

Oversupply, plus cloud computing is starting to slow with the macro weakness and what we've seen in the tech sector. Decade-low multiple right now at 14x EBITDA. Headwinds should start reversing into tailwinds over next 12-18 months. E-commerce activity is starting to pick up. Can take a lot of market share next 2-3 years. Cloud computing still only in 3-4th inning, AWS revenue growth will re-accelerate in 2024. No dividend. (Analysts’ price target is $133.35)

DON'T BUY

Has never owned it. Over-expanded online presence during pandemic. One positive is the cloud business, though it's getting more competition now. Retail side being subsidized by cloud side. Would be hit by slower economy. Plus, other companies are now starting their own online presence and don't need AMZN.

HOLD

One of the few names he holds in tech, though it's technically considered consumer discretionary. With tax-loss selling over, potential to move higher. 1.8x price to sales, not too bad. Likes it longer term. People have moved from online to in-store. Overspent during pandemic, now has to cut. Could be a trading opportunity to add, he's watching technicals for the next few weeks. 3 years out, a very good name to hold. A leader in the space, but may not regain that position this year.

PAST TOP PICK

(A Top Pick Jan 06/22, Down 43%) Sticking with it. Timing was bad. Over-invested during pandemic. Post-pandemic, people returned to normal habits. Expanded cost base not filled with revenue, so margins dropped dramatically. This is temporary. Serial compounder. AWS has potential to grow at 25%+ annually. Tremendous buy here.

TOP PICK

Price has fallen nearly 50%. Remains the #1 online retailer. Huge cloud provider. Trading at cheap at 10x EBITDA 2023, 8x 2024. Will retail stores reopening, there was some decline in online sales, but that's temporary. Amazon continues to innovate. Share prices have come down in the past, but always bounced back. Great balance sheet and leadership. (Analysts’ price target is $134.96)

HOLD

Largest host of cloud computing. Believes cloud computing growth is stalling. Unsure whether venture capital funded business will have demand for cloud computing. Hard to predict future of the business. Warehouse/logistics business also slowing (massive layoffs). Company built too many warehouses.

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Amazon.com, Inc. (AMZN)