Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

245.34

-1.70 (0.69%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

1599 watching

Investor Insights

Jul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

Consensus

Hold

Valuation

Fair Value

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HOLD

Has owned this forever, but can't recommend it now, because they overhired during the pandemic. E-commerce is slowing. Don't sell, because if they lay off a lot of workers, shares will soar.

TOP PICK

2022 was difficult. Grew rapidly during Covid, now readjusting. Layoffs. Slower AWS growth, but this is temporary. Should benefit from a slowdown as people seek to get better deals on products. Ad business has become pretty incredible. Bad news is priced in. Chance to buy a great company in a business it dominates, will do well over next couple of years. No dividend. (Analysts’ price target is $133.35)

TOP PICK

Oversupply, plus cloud computing is starting to slow with the macro weakness and what we've seen in the tech sector. Decade-low multiple right now at 14x EBITDA. Headwinds should start reversing into tailwinds over next 12-18 months. E-commerce activity is starting to pick up. Can take a lot of market share next 2-3 years. Cloud computing still only in 3-4th inning, AWS revenue growth will re-accelerate in 2024. No dividend. (Analysts’ price target is $133.35)

DON'T BUY

Has never owned it. Over-expanded online presence during pandemic. One positive is the cloud business, though it's getting more competition now. Retail side being subsidized by cloud side. Would be hit by slower economy. Plus, other companies are now starting their own online presence and don't need AMZN.

HOLD

One of the few names he holds in tech, though it's technically considered consumer discretionary. With tax-loss selling over, potential to move higher. 1.8x price to sales, not too bad. Likes it longer term. People have moved from online to in-store. Overspent during pandemic, now has to cut. Could be a trading opportunity to add, he's watching technicals for the next few weeks. 3 years out, a very good name to hold. A leader in the space, but may not regain that position this year.

PAST TOP PICK

(A Top Pick Jan 06/22, Down 43%) Sticking with it. Timing was bad. Over-invested during pandemic. Post-pandemic, people returned to normal habits. Expanded cost base not filled with revenue, so margins dropped dramatically. This is temporary. Serial compounder. AWS has potential to grow at 25%+ annually. Tremendous buy here.

TOP PICK

Price has fallen nearly 50%. Remains the #1 online retailer. Huge cloud provider. Trading at cheap at 10x EBITDA 2023, 8x 2024. Will retail stores reopening, there was some decline in online sales, but that's temporary. Amazon continues to innovate. Share prices have come down in the past, but always bounced back. Great balance sheet and leadership. (Analysts’ price target is $134.96)

HOLD

Largest host of cloud computing. Believes cloud computing growth is stalling. Unsure whether venture capital funded business will have demand for cloud computing. Hard to predict future of the business. Warehouse/logistics business also slowing (massive layoffs). Company built too many warehouses.

COMMENT

RSI is below, so it's oversold. AMZN has been disappointing the last two years, with shares down 50% this year. AWS has been decelerating, but 10 years from now, AWS and the company overall will do well.

BUY

Amazon is at a three-year low. But it has seen some amazing rallies in the recent past. They report earnings in a few weeks. Shares are so bad that they're good.

DON'T BUY

Their numbers were inflated by Covid and they're still getting rid of their bloat. It's down 55% from its peak this year, down just like the other megatechs.

TOP PICK

Tough year, down about 45%. Really ran up over Covid, had lots of high comps to meet, so stock has come off. E-commerce will continue to grow, and AMZN will continue to grab more market share. Macro retail environment will be difficult for a while. AWS is slowing, but will continue to do well. Lots of growth in ads. Costs coming down. Great opportunity to buy a great company at a good trough multiple. No dividend. (Analysts’ price target is $137.04)

STRONG BUY

Loves it down here. Holds a 7.3% position in his fund. Great runway. So many horses in the race. AWS has slowed. Leader in cloud, so it can determine the price. Recession worries are holding it back, yet price target is very achievable. (Analysts’ price target is $140.00)

HOLD

Company grew immensely during pandemic. Over expansion during Covid-19 hard on business. Does not own shares, and is not looking to buy. eCommerce does not make money, but cloud service does. Believes valuation multiple too high. Recession will impact eCommerce growth rate even more.

WAIT

Sold it, dodged a bullet. One quarter bombed, and it's been downhill ever since. Absolute behemoth. Retail sales are not good and getting worse, so it's not a stock you want to own in this macro. He'll come back to it, but not now. A high expectation, high multiple, highly cyclical growth stock.

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Amazon.com, Inc. (AMZN)