Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Home

Daily Stock Opinions and Ratings

Amazon.com, Inc. (AMZN)

245.34

-1.70 (0.69%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

1599 watching

Investor Insights

Jul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

Consensus

Hold

Valuation

Fair Value

Similar

Goog, GOOG

HOLD

Amazon vs. Alphabet He owns both, different stocks in all ways. Amazon messed up their e-commerce in the last 18 months by building too many warehouses and over-hiring. Customers didn't follow through with revenues. Margins have plunged, but this is temporary. In 1-2 years, Amazon will recover. The long-term story remains intact. An 18-20% cash flow/revenues grower. Their jewel is their cloud business which is still growing 40% annually and providing most of their profits and growth. Stick with it... Google trades under 20x PE, is steady and one of the best stocks out there. Still a buy.

BUY

Megatech has become sources of funds, targets of selling. If a megatech were to announce layoffs tomorrow, the stocks would get a lift. The negativity is overdone by analysts. These shares are too beaten down.

PAST TOP PICK

(A Top Pick Sep 30/22, Down 21%) Company strength doesn't warrant magnitude of decline. Rising interest rates hitting tech sector hard. Fundamentally, Amazon business model is strong. Recent market selloff creating opportunity for long term investors. Has been buying shares recently.

BUY

AMZN vs. GOOG Loves both names. Biggest weights in his portfolio's top 10. Tech will continue to lead once the Fed lowers rates. Almost monopolies in their businesses, extremely well positioned. Low double-digit growth for foreseeable future, net margins of 35-36%. ROIC is second to none, almost 40%.

BUY

Step back, recognize it's a very defensible business. Consumer spending habits are changing, and AMZN's in the middle. Eventually, it will benefit. AWS growth rate slowing, but still quite high. Buy now, tuck away, don't look at it for 12 months. Unionization is not a thesis-changing argument.

COMMENT

Following example of BABA in China, by producing studio and movie content. Plans to release 12 films a year. A bit surprising they're not just releasing on Amazon Prime. A way to diversify revenues over and above e-commerce and the cloud business.

BUY

In his top 5 holdings. King of e-commerce. Controlling lead in cloud, with AWS generating 70% of EBITDA. Continues to grow, though growth slowing, AWS decelerated. Operating income impacted less than expected. (Analysts’ price target is $140.15)

DON'T BUY

Very concerned about the outlook for the stock. 60% above intrinsic value. Sales, earnings, and ROE are flattening. Two weeks ago, stock broke below 8x book value, which portends a further drop of 50%. Be very cautious.

PAST TOP PICK

(A Top Pick Nov 18/21, Down 51%) Timing wasn't good, and neither was AMZN's. Spent billions that became overhead, e-commerce margins have dropped and it's been punished. Will grow at 20% a year over time. AWS growing 40% a year. He's holding.

TOP PICK

Still strong proponent of company. Very strong business that has excellent prospects. Hard to see how investors won't make money on business. Current share price presenting good buying opportunity. Still global leader in eCommerce and cloud computing.

DON'T BUY

AMZN vs. MSFT vs. GOOG vs. META MSFT has only a 25 PE, with real earnings and a real market. AMZN is constantly investing for future growth, and this will be more sensitive with rising rates than companies that have near-term earnings. GOOG is a question mark in the middle because, while it has a good revenue base, every government in the world is after them to share. MSFT or even AAPL is a good, long-term, stable company with real earnings for the future.

BUY

Just reported and getting hit today. It's a definite disappointment, especially their guidance for softer sales in Q4, and in their slowing cloud business. Amazon can't just cut costs, but see ongoing strong cloud bookings. They continue to deal with too much labour and overcapacity to meet consumer demand. But advertising and AWS point to a great second-half 2023 story. Advertising is up 25% YOY, better than many peers.

BUY

Hit hard in recent market selloff. Major beneficiary of pandemic business. Hard to see how Amazon isn't a dominate force for next 25 years. Will continue to be a strong business. Good time to buy business.

PAST TOP PICK

(A Top Pick Oct 22/21, Down 32%) Earnings report tonight, prior quarter earnings weren't too bad. The mighty have fallen. Extrapolation of Covid growth is over, yet valuations were way too high. Likes it long term, fundamentals will improve. It's not going away.

DON'T BUY

They keep disappointing and get downgraded, even though he likes it.

Showing 316 to 330 of 795 entries

Most Recent Experts

Stephen Weiss, Founder, Short Hills Capital Partners

Short Hills Capital Partners

Jenny Harrington, CEO, Gilman Hill Asset Management

Gilman Hill Asset Management

Kevin Simpson

Capital Wealth Planning

Bill Baruch, Founder, Blue Line Capital

Blue Line Capital

Darren Sissons

Campbell Lee & Ross

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Amazon.com, Inc. (AMZN)