NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

245.34
-1.70 (0.69%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
1599 watching
0
Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

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Consensus
Hold
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Valuation
Fair Value
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BUY ON WEAKNESS
Allan Tong’s Discover Picks

On March 23 this year, shares closed at $98.71. Amazon has round-tripped, and because Amazon doesn’t pay a dividend, shareholders who clung to that ride have earned less than 4%. That doesn’t keep pace with inflation which is the highest in 40 years. Consider that over the last three years, Meta has climbed 30%, Microsoft 86%, Alphabet 88%, Apple 158% and Tesla 465%. Read TD and Amazon: Buy on Weakness? for our full analysis.

DON'T BUY

They're different from other megatechs, because they have many pressures on them--cloud and retail. This is not a cheap stock, close to 40x PE. This is a pure show-me story in a decelerating economy. AWS's market share in 2016 was 74% but 51% today. There will be margin pressure.

COMMENT
Is cutting 9,000 more jobs

PE is over 60x this year, and 39x forward for 2024. It's going down. They'll probably cut more costs. The stock has performed badly in the last two years, so management is doing everything to become more efficient, so the layoffs are a step in the right direction.

BUY

Simply, they hired 746,000 during the pandemic, and they've announced 18,000 total layoffs earlier this year. So, the layoffs are a blip. Cost-cutting is important for these mega tech stocks. They are moving from products to services, which makes sense. They have room to grow. They had an EPS miss, but beat on revenue last quarter. They need to work on the balance sheet.

COMMENT
Is cutting 9,000 more jobs

Job cuts are coming in their most profitable division to protect margins. This is important. The consumer is weakening and business spending is shrinking. Tech is in a recession (for the past 6 months). Doesn't mean stock prices will decline further.

TOP PICK

Doubling down on stock with recent market sell off.
Dominates cloud services. 
Massive investment in distribution unrivaled. 
Very well run business.
Covid-19 demonstrated value of Amazon business.
Great long term investment. 
Company 20% larger today and 60% cheaper. 

PAST TOP PICK
(A Top Pick Jan 07/22, Up 0%)

Continues to own shares.
Believes company is very strong.
Top Pick on March 17, 2024.
Will continue to hold.

PAST TOP PICK
(A Top Pick May 06/22, Down 19%)

A disappointment, but only over the timeframe. Good, long-term holding. Leader in e-commerce, which comes down to its logistics capabilities. The story going forward is about improving margins and profitability. Cost growth should come under control. Upside from ads and AWS should become larger parts of the business, and are vastly more profitable than the group.

PARTIAL SELL
Caller bought it 3 years ago and shares have round-tripped

There's been a secular shift from goods to services. A soft guide of deceleration in AWS.

BUY ON WEAKNESS

Great company for the long term investor.
Showing signs of recovery.
Would recommend buying on weakness.
Current share price presenting buying opportunity.
Price to growth ratio presenting opportunity. 
Good proxy for A.I. growth.


TOP PICK

Ran up with shopping at home, now it's come off. Very sticky, as people have readjusted. Continuing power in the space. Time to buy for a bounce. 70x PE, which is robust, but unreasonable for a tech stock. Over-expanded during Covid, but still considerably more growth to come. He'd buy this before NFLX, DIS, GOOG, or META. No dividend.

(Analysts’ price target is $133.96)
HOLD
Stock's down.

Just unfortunate timing. An enduring business. Crown jewel is AWS. Though AMZN retail gets all the headlines, that part's not as profitable. Sit tight.

BUY

Owns shares in the company and believes very strong business.
Amazon web services very strong with excellent cash generating capability.
Massive sales that are growing every day.
Good long term hold. 

Unspecified

It still can't get costs under control. AWS, its cloud division has disappointing margins with growth slowing quickly. However its new CEO has signaled that they will get costs under control and if this happens the company could make a fortune. It could earn $4 per share in 2024.

COMMENT

Amazon comes down to how many workers they fire; fire a lot and shares jump, but fire no one then shares go down. E-commerce jumped from 16% to 24% (of all retail sales) during Covid, and is now 22%. Will they tell us how their ad business is doing when they report this week? 

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