NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
1601 watching
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Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Consensus
Buy
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Valuation
Fair Value
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TOP PICK

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. Social media mentions are up 67% in the past 24h.

BUY

Prime Day numbers are huge. Got ahead of themselves during Covid, but now growing into their expanded footprint. Starting to see cashflow from retail. AWS is best in breed. AI plus fulfillment is making it a leader in logistics. Lots more to go.

PAST TOP PICK
(A Top Pick Aug 03/22, Down 8%)

Shares have come back. He targets $145-148. They're the king of retail and cloud. AWS makes up 72% of their earnings. They incorporate gen AI in their cloud, plus they have smaller bets. Has long been a top holdings. Loves this stock.

BUY

Great company. Historically expensive with only 1-3% net interest margins. Going forward, hopefully greater efficiencies on e-commerce. Cloud and advertising are growing fast, and will become bigger parts of the whole business. Margin profile will improve over time, which will help it regain highs.

Will benefit from the interest in AI, as current partners in the cloud will get wind of the availability of AI models from AMZN.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Wall Street believes that Amazon lags in the gen AI race, and comments made at Collision did little to alter that. AWS CEO Adam Selipsky spoke in generalities about his company's AI efforts and plans, noting that it has been applying AI to its customers for many years as well to power Alexa. Amazon's gen AI will boast the same security features as AWS. That's all good, but nothing new.

BUY

Added more recently. Boasts high barriers to entry, and long term it can gain retail market share.

BUY

Post-Covid, the CEO is making this a more efficient company with layoffs to lower costs.

TOP PICK

Strong 1-year return of 18%, YTD of 49%. Trades at 2x sales. Compare that to NVDA at 40x, TSLA at 10x, META and GOOG at 5x. Upside is because it has 37% of US e-commerce. Focused on margins, not growth. Prime Video is a plus. Grocery business is growing. Lots of potential. No dividend.

(Analysts’ price target is $139.55)
TOP PICK

Chosen because of its long-term potential, not recent moves. New CEO is doing all the right things like cutting costs, which should boost free cashflow per share. Exposure to two of the greatest growth areas: e-commerce and cloud computing. Demands for AI and cloud computing will be incredible. Got ahead of itself, interest rates brought multiple compression, but growth will shine through. Sees $200 in a couple of years. No dividend.

(Analysts’ price target is $140.38)
HOLD

He doesn't care about today's FTC suit against Amazon for deceptive sign-up practices of Prime. Shares are up 48% YTD, but over 5 years only 46% vs. QQQ up 100%. Is concerned with AWS's decline, but AI will be revolutionary for them.

BUY

They've cut jobs and just announced will cut 37 projects in development. Good, because they had some expensive ones, and overall this will lower costs. Also, he think the shop-in-person trend is waning; it's easier and cheaper to get Prime to ship stuff to your home.

TOP PICK

It has been left out of the AI party on the NASDAQ but has had a good year to date like the other big cap stocks. Its AWS (Amazon Web Services) is the biggest single provider of cloud computing. Management provided a conservative outlook on cloud spending but there is great medium term growth. It is priced fairly for this with good room to run for 3 to 5 years. It is also plays a part in the development of AI.    Buy 56  Hold 3  Sell 1

PARTIAL BUY

Has broken the downtrend. Looks positive, though it might pull back a bit. Safe at this point, leg in. But if it breaks down to a lower low, he'd get out.

TOP PICK

Recent punishment of stock due to over investment in pandemic.
Believes stock currently priced attractively.
Amazon Web Services excellent business with high margins.
Very strong assets with good management team.
Thinks company will make $5 a share by 2025.
A.I. investment will also bear fruit. 

COMMENT

The question was on his preference re buying Ali Baba or Amazon. He prefers Amazon since it is in the U.S. and Ali Baba is in China which has more fraudulent companies. Also Ali Baba has a lot of competition and Amazon has little competition. Profitability is quite spotty with BABA but also can be spotty with Amazon.

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