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NASDAQ:AMZN
Amazon.com, Inc. (AMZN)
Financials 
Technical Analysis 
Aug 28, 2026, 12:00 amThis summary was created by AI, based on 84 opinions in the last 12 months.
Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.
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Premium content
Premium contentAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. Social media mentions are up 67% in the past 24h.
Prime Day numbers are huge. Got ahead of themselves during Covid, but now growing into their expanded footprint. Starting to see cashflow from retail. AWS is best in breed. AI plus fulfillment is making it a leader in logistics. Lots more to go.
Gordon ReidShares have come back. He targets $145-148. They're the king of retail and cloud. AWS makes up 72% of their earnings. They incorporate gen AI in their cloud, plus they have smaller bets. Has long been a top holdings. Loves this stock.
Kim BoltonGreat company. Historically expensive with only 1-3% net interest margins. Going forward, hopefully greater efficiencies on e-commerce. Cloud and advertising are growing fast, and will become bigger parts of the whole business. Margin profile will improve over time, which will help it regain highs.
Will benefit from the interest in AI, as current partners in the cloud will get wind of the availability of AI models from AMZN.
Premium contentWall Street believes that Amazon lags in the gen AI race, and comments made at Collision did little to alter that. AWS CEO Adam Selipsky spoke in generalities about his company's AI efforts and plans, noting that it has been applying AI to its customers for many years as well to power Alexa. Amazon's gen AI will boast the same security features as AWS. That's all good, but nothing new.
Strong 1-year return of 18%, YTD of 49%. Trades at 2x sales. Compare that to NVDA at 40x, TSLA at 10x, META and GOOG at 5x. Upside is because it has 37% of US e-commerce. Focused on margins, not growth. Prime Video is a plus. Grocery business is growing. Lots of potential. No dividend.
(Analysts’ price target is $139.55)
Michael DecterChosen because of its long-term potential, not recent moves. New CEO is doing all the right things like cutting costs, which should boost free cashflow per share. Exposure to two of the greatest growth areas: e-commerce and cloud computing. Demands for AI and cloud computing will be incredible. Got ahead of itself, interest rates brought multiple compression, but growth will shine through. Sees $200 in a couple of years. No dividend.
(Analysts’ price target is $140.38)
Barry Schwartz
It has been left out of the AI party on the NASDAQ but has had a good year to date like the other big cap stocks. Its AWS (Amazon Web Services) is the biggest single provider of cloud computing. Management provided a conservative outlook on cloud spending but there is great medium term growth. It is priced fairly for this with good room to run for 3 to 5 years. It is also plays a part in the development of AI. Buy 56 Hold 3 Sell 1
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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. Social media mentions are up 200% in the past 24h.