NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
1601 watching
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Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Consensus
Buy
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Valuation
Fair Value
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MSFT
BUY ON WEAKNESS

It's oversold, and Amazon's retail side has been crushing it. He just added to his holding. Also, Amazon doesn't have to suffer theft as the brick-and-mortars do.

TRADE

He bought it on weakness last year, but got out of it. Can't dispute their dominance over retail and quick delivery to home. The short-term risk is in AWS, which has been a great grower, but growth is slowing because they face competition from Microsoft and Alphabet. AWS has driven Amazon's growth (retail doesn't). It's too big to ignore, but it's a trade.

BUY

AI is unlikely to be winner take all. AWS is a wonderful franchise, the leader in cloud, backed by an enormous company. Much of stock's move from $80s to $130 based on expectation that its cloud and AI will be a winner.

PAST TOP PICK

(A Top Pick Nov 04/23, Up 51%)

Will continue to hold shares - expecting further share performance.
Company starting to turn the corner on profitability.
Realizing efficiencies in retail market.
Acceleration in AWS performance. 
Advertising business also growing.

PAST TOP PICK
(A Top Pick Jan 10/23, Up 112%)

Great quarterly results. Good news on retail and AWS. Profits starting to come in and investors are rewarding that. Doing all the right things. AWS is participating in the AI glamour. Strong fundamentals. Management doing well.

BUY ON WEAKNESS

You could enter this at $135. The next level would be $120.

HOLD

Shares are popping 11% on a strong beat. He's happy to hold and not add more. Amazon's PE has never been attractive and certainly is not now. He was concerned about their cloud business, but it's fine. He's less concerned with their retail business. The bar was set pretty low, and shares are still far off its highs. 

BUY
Apple vs. Amazon

Operating margins came in 3x better than expectations. There were strong results in this report and investors have been waiting a long time for that. Earnings have been suppressed by all their reinvestments and this will continue. Amazon won't be greatly impacted by moves in interest rates, though the sector has. This will rebound when we end the rate-hiking cycle--and we're near that. Amazon has more growth potential than Apple. Despite its size, Amazon still has only a small portion of global sales. Apple still has growth in services, emerging markets, but the installed base of users is enormous at 2 billion. Apple is more of a maturing company, and that's okay; Apple is predictable. Apple trades at a high PE of 30x, but that isn't sustainable for the next several years.

DON'T BUY

AWS's growth rate is 12%, great, though not as high as pre-Covid. The PE is high, so he won't chase it. Overall, the market is getting ahead of itself and we're seeing outsize responses like today.

COMMENT
Apple vs. Amazon

For growth, the street sees Apple as a staple that commands pricing power. Apple couldn't meet demand for the 14 Pro, so the price of the 15 Pro will be higher. The company has levers to pull. For years, Amazon spent too much money to fuel growth, but that limited margins. Any company has to spend money on AI. Overall, Amazon is in a Goldilocks period: they will benefit from existing spending/investments, and they will improve margins for the next few quarters, but spending will resume again. Apple hasn't pulled those levers yet, but the street is giving it a premium, and demand for products is not inelastic. Watch demand in the next 2-3 replacement cycles.

PAST TOP PICK
(A Top Pick Jul 27/22, Up 9%)

Clear definite uptrend channel. Clear leader in the e-commerce space, with unparalleled scale. Advertising is very high margin. AWS cloud is growing well. Growing popularity of Amazon Prime can't be understated, very strong ecosystem. Still sees revenue growing 12-13% YOY for several years. Not a pricey name.

TOP PICK

eCommerce, AWS & cloud computing business very strong.
Focus on cost cutting very effective.
Benefactor of consumers looking for deals. 
Shares will catch up to tech peers that have outperformed the past year.
Good for long term investors.
Established brand and infrastructure. 

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TOP PICK

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. Social media mentions are up 200% in the past 24h.

BUY

Margins in retail are 2-3%. Margins in web hosting are 70-80%, so he's looking at AWS to be the home run that drives the stock forward. Likes it, will continue to run.

DON'T BUY

Up 61% thsi year. Amazon hasn't invented enough money-making things lately, and the cloud business could be troughing though could rebound in the fall.

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