Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

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153.86

+1.15 (0.75%)

as of Jun 18, 2026, 7:58:42 pm Market Open.

983 watching

Investor Insights

Jun 18, 2026, 12:00 am

This summary was created by AI, based on 64 opinions in the last 12 months.

Shopify Inc. (SHOP) has received a mixed response from analysts. While many experts praise its business model and growth prospects, especially regarding its adaptability and integration of AI, concerns persist regarding its high valuation and volatility. The stock has been noted for consistently trading at a premium, leading analysts to caution about its price-to-earnings ratios, which often exceed 60x. Moreover, the company's ties to small and medium-sized businesses make it particularly sensitive to economic fluctuations. Despite these warnings, some analysts remain optimistic about its long-term hold potential and view current price levels as attractive entry points for new investors.

Consensus

Cautious

Valuation

Overvalued

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DON'T BUY

Has the run-up been too far, too fast? He sold it last summer around $223 due to high expectations and valuation. The stock was struggling to break above $230. It's a a volatile stock that plunged to $160 in December 2018. The valuation is now about 1000x PE. Will this be the next Amazon--or not? If not, then it's likely overvalued. True, Shopify is likely the best homegrown tech story in Canada. If you own this, lighten up now. If you don't, then sit on your hands.

BUY ON WEAKNESS

Can it sustain its crazy multiple? It's 10-11x revenue. Its multiple is peaking to the point where it'll be hard to make money at these levels. Buy this below $200 and sell it above $210-240. They can sustain this multiple if they can keep growing revenues. Caveat: the multiple is vulnerable to one bad quarter or a recession. No room for error.

SELL ON STRENGTH

Was in an uptrend in 2017, then in a slightly descending price channel in 2018. It's broken out of that recently, which is good. But it's overbought given a sharp rise. It'll probably return to its trade channel's lower end around $150.

BUY ON WEAKNESS

This chart looks fantastic. We bottomed in December. Support is around $220. He sees weakness in the next week or so and that would be a great opportunity to pick it up on weakness.

BUY ON WEAKNESS

A name they owned since $40. Last quarter was a beat but their guidance didn't meet the street expectations. he models 55% earning growth. he wouldn't buy it at this level. As long as they execute well you can buy on weakness as their addressable market is huge. (Analysts’ price target is $246.00)

PAST TOP PICK

(A Top Pick Dec 15/17, Up 79%) It is one of the world leaders in the e-commerce space. It is well on to 1 million customers. It is always an expensive stock. It has $1.5 billion in cash.

TOP PICK

A world leader that is executing well on its strategy. The standard for e-commerce if you are going to sell online. He expects their EPS to double by 2020. Yield 0% (Analysts’ price target is $246.89)

BUY

Volatile with serious moves, like today up 2%. It's starting to break above resistance, which is good. This could very well break out to new highs, because it's still charting higher. Overall, the Canadian tech sector is amazing. Good for the long term.

BUY

Great Canadian success story. Not cheap, and extremely volatile. But it's resilient and has always bounced back. He'd continue to buy. It's a high multiple stock, so gets hit harder when the market gets hit.

COMMENT

For a volatile stock, this has hit a wall at the bottom. Complicated. It's had a huge run, but it's been very volatile lately. It could rise to $240, maybe. It's hanging into a tighter range more than ever and now behaving like a typical stock.

DON'T BUY

He prefers U.S. tech names. SHOP has rich foward valuation at 270x with a 42% long-term growth rate. Since June, it's been showing lower highs and lower lows. Not good. SHOP relies on its relationships with Amazon, eBay and Facebook so any changes there could hurt SHOP. Another worry is the quality of some of its merchant-clients involved in "drop shipping." Volatile and high-beta. He's never owned this.

WATCH

E-commerce remains strong, but he expects regulatory headwinds coming. It's too expensive now, though he's following it. Shopify is the only competitor to Facebook.

WATCH

He's owned it in the past. He likes the company and its recurring revenue, but they don't have net income. What really worries him is competition in this space. It's overvalued at the moment, but has held up quite well. $170-220 is their range for the past year. Wait till it breaks below $170, but it's anyone's guess whether it goes one way or another.

PAST TOP PICK

(A Top Pick Jan 26/18, Up 33%) Their Q3 was a good beat, up 58% YOY. He expects even more this year. He see 230% EPS growth this year. But it trades at 160x 2020 earnings.

PAST TOP PICK

(A Top Pick Feb 16/18, Up 13%) There have been some pretty big swings. It is only a matter of time before it breaks out of the trend and moves further up.

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Shopify Inc. (SHOP.TO)