Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

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AMZN

DON'T BUY

A great business with lots of new customers. He's a Growth at a Reasonable Price investor (GARP), so he can't justify buying it now at this price. Sure, it may hit $300 later this year, but it doesn't fit his strategy.

DON'T BUY

They're in a great space and appear to do it well. It's a high-growth and -momentum name, which is not her style of stock. It has had stumbles in the past and has come off sharply. High-growth but the valuation keeps her on the sidelines.

BUY ON WEAKNESS

It has had a fairly large run-up recently. The valuation is extremely high. If you look at the sales they are at about 19 times trailing sales, making the stock price seem high. Wait for a large dip in the stock price. (Analysts’ price target is $245.00)

HOLD

It's had a huge breakout to the high side. Who knows where it'll go? The chart looks fantastic. You can take partial profits or just hold.

BUY ON WEAKNESS

Too pricey now at $248, though he loves this stock. It's up 595% since its 2015 IPO. He trades this in the US. He would buy it 12-20% lower than present levels. Has a great business model.

DON'T BUY

Has the run-up been too far, too fast? He sold it last summer around $223 due to high expectations and valuation. The stock was struggling to break above $230. It's a a volatile stock that plunged to $160 in December 2018. The valuation is now about 1000x PE. Will this be the next Amazon--or not? If not, then it's likely overvalued. True, Shopify is likely the best homegrown tech story in Canada. If you own this, lighten up now. If you don't, then sit on your hands.

BUY ON WEAKNESS

Can it sustain its crazy multiple? It's 10-11x revenue. Its multiple is peaking to the point where it'll be hard to make money at these levels. Buy this below $200 and sell it above $210-240. They can sustain this multiple if they can keep growing revenues. Caveat: the multiple is vulnerable to one bad quarter or a recession. No room for error.

SELL ON STRENGTH

Was in an uptrend in 2017, then in a slightly descending price channel in 2018. It's broken out of that recently, which is good. But it's overbought given a sharp rise. It'll probably return to its trade channel's lower end around $150.

BUY ON WEAKNESS

This chart looks fantastic. We bottomed in December. Support is around $220. He sees weakness in the next week or so and that would be a great opportunity to pick it up on weakness.

BUY ON WEAKNESS

A name they owned since $40. Last quarter was a beat but their guidance didn't meet the street expectations. he models 55% earning growth. he wouldn't buy it at this level. As long as they execute well you can buy on weakness as their addressable market is huge. (Analysts’ price target is $246.00)

PAST TOP PICK

(A Top Pick Dec 15/17, Up 79%) It is one of the world leaders in the e-commerce space. It is well on to 1 million customers. It is always an expensive stock. It has $1.5 billion in cash.

TOP PICK

A world leader that is executing well on its strategy. The standard for e-commerce if you are going to sell online. He expects their EPS to double by 2020. Yield 0% (Analysts’ price target is $246.89)

BUY

Volatile with serious moves, like today up 2%. It's starting to break above resistance, which is good. This could very well break out to new highs, because it's still charting higher. Overall, the Canadian tech sector is amazing. Good for the long term.

BUY

Great Canadian success story. Not cheap, and extremely volatile. But it's resilient and has always bounced back. He'd continue to buy. It's a high multiple stock, so gets hit harder when the market gets hit.

COMMENT

For a volatile stock, this has hit a wall at the bottom. Complicated. It's had a huge run, but it's been very volatile lately. It could rise to $240, maybe. It's hanging into a tighter range more than ever and now behaving like a typical stock.

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Shopify Inc. (SHOP.TO)