Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

205.63

+2.26 (1.11%)

as of Aug 21, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

Consensus

Mixed

Valuation

Overvalued

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MSTE,MSFT

PARTIAL SELL

It's had a miraculous run, a great Canadian growth story, a superstar. But he's a value investor so it's hard to like their valuation. Maybe take some money off the table, but you can't argue with their success.

DON'T BUY

He's a value investor, so SHOP doesn't fit for him. Earnings are very small vs. its market cap. Buy if it falls back to $100, but it has sailed far past that.

BUY

It has been going up after consolidating in late-2018. Since then, it's broken to new all-time highs. He likes this chart--fantastic. Now, it's consolidating after a rally. From here, it can go either way, but he expects it to break to the upside in May-June.

DON'T BUY

What price would you be comfortable to get in? He never owned this company. The valuation is too high. Trading at over 400 ties earnings with 37% growth rate. In the US there are many more names.

DON'T BUY

He was in and out of the stock over the last 5 years. But now it's very expensive. Now you're over 20x sales. Doesn't see the argument that they'd be taken out at this multiple. Growth has slowed a tiny bit. Too rich for him.

BUY

It got just added to the TSX 60 index. A few short stories on it but still continue to rise despite the negativity.

COMMENT

480 times PE. Sales growth grew 45% in a recent report. He thinks there are good opportunities for overall growth.

DON'T BUY

A great business with lots of new customers. He's a Growth at a Reasonable Price investor (GARP), so he can't justify buying it now at this price. Sure, it may hit $300 later this year, but it doesn't fit his strategy.

DON'T BUY

They're in a great space and appear to do it well. It's a high-growth and -momentum name, which is not her style of stock. It has had stumbles in the past and has come off sharply. High-growth but the valuation keeps her on the sidelines.

BUY ON WEAKNESS

It has had a fairly large run-up recently. The valuation is extremely high. If you look at the sales they are at about 19 times trailing sales, making the stock price seem high. Wait for a large dip in the stock price. (Analysts’ price target is $245.00)

HOLD

It's had a huge breakout to the high side. Who knows where it'll go? The chart looks fantastic. You can take partial profits or just hold.

BUY ON WEAKNESS

Too pricey now at $248, though he loves this stock. It's up 595% since its 2015 IPO. He trades this in the US. He would buy it 12-20% lower than present levels. Has a great business model.

DON'T BUY

Has the run-up been too far, too fast? He sold it last summer around $223 due to high expectations and valuation. The stock was struggling to break above $230. It's a a volatile stock that plunged to $160 in December 2018. The valuation is now about 1000x PE. Will this be the next Amazon--or not? If not, then it's likely overvalued. True, Shopify is likely the best homegrown tech story in Canada. If you own this, lighten up now. If you don't, then sit on your hands.

BUY ON WEAKNESS

Can it sustain its crazy multiple? It's 10-11x revenue. Its multiple is peaking to the point where it'll be hard to make money at these levels. Buy this below $200 and sell it above $210-240. They can sustain this multiple if they can keep growing revenues. Caveat: the multiple is vulnerable to one bad quarter or a recession. No room for error.

SELL ON STRENGTH

Was in an uptrend in 2017, then in a slightly descending price channel in 2018. It's broken out of that recently, which is good. But it's overbought given a sharp rise. It'll probably return to its trade channel's lower end around $150.

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Summer Sale

Shopify Inc. (SHOP.TO)