Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

178.41

+3.27 (1.87%)

as of Sep 11, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Sep 12, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. (SHOP) presents itself as a leading player in the e-commerce space, demonstrating strong quarterly performance, with reports of high earnings growth and an impressive revenue increase of 34%. Despite these positive indicators, many experts highlight concerns regarding its valuation, which they consider high, given its price-to-earnings (PE) ratios ranging significantly. There's an acknowledgment of the company's resilience and adaptability, particularly with its integration of AI into its business model. However, mixed sentiments prevail, with some experts advocating cautious entry points given the volatility and high multiples, while others view its long-term growth potential favorably. Experts underline its positioning catering to small- and medium-sized businesses, noting macroeconomic sensitivity while recognizing distinct opportunities within the e-commerce and technology landscape.

Consensus

Mixed

Valuation

Overvalued

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BUY ON WEAKNESS

He started to get into at $30.00. Their guidance is conservative. Trades at 312 times 2020 earnings. But trades at 13 times enterprise to sales. Can go higher over the next years. He thinks it is a Google or Facebook.

BUY ON WEAKNESS

It consolidated for much of 2018 and is now definitely up. Caveat: it's a very steep rise now, implying that it's overbought. If it pulls back, it could return to $270.

DON'T BUY

Why is it being favoured now? Shopify has been taking away a lot of business from Amazon. That said, the run in the stock has been incredible--and incredibly expensive. There's talk that Amazon wil buy them, but he doubts they would do it now. Hats off to them as a Canadian success story. They report tomorrow.

PARTIAL SELL

It's had a miraculous run, a great Canadian growth story, a superstar. But he's a value investor so it's hard to like their valuation. Maybe take some money off the table, but you can't argue with their success.

DON'T BUY

He's a value investor, so SHOP doesn't fit for him. Earnings are very small vs. its market cap. Buy if it falls back to $100, but it has sailed far past that.

BUY

It has been going up after consolidating in late-2018. Since then, it's broken to new all-time highs. He likes this chart--fantastic. Now, it's consolidating after a rally. From here, it can go either way, but he expects it to break to the upside in May-June.

DON'T BUY

What price would you be comfortable to get in? He never owned this company. The valuation is too high. Trading at over 400 ties earnings with 37% growth rate. In the US there are many more names.

DON'T BUY

He was in and out of the stock over the last 5 years. But now it's very expensive. Now you're over 20x sales. Doesn't see the argument that they'd be taken out at this multiple. Growth has slowed a tiny bit. Too rich for him.

BUY

It got just added to the TSX 60 index. A few short stories on it but still continue to rise despite the negativity.

COMMENT

480 times PE. Sales growth grew 45% in a recent report. He thinks there are good opportunities for overall growth.

DON'T BUY

A great business with lots of new customers. He's a Growth at a Reasonable Price investor (GARP), so he can't justify buying it now at this price. Sure, it may hit $300 later this year, but it doesn't fit his strategy.

DON'T BUY

They're in a great space and appear to do it well. It's a high-growth and -momentum name, which is not her style of stock. It has had stumbles in the past and has come off sharply. High-growth but the valuation keeps her on the sidelines.

BUY ON WEAKNESS

It has had a fairly large run-up recently. The valuation is extremely high. If you look at the sales they are at about 19 times trailing sales, making the stock price seem high. Wait for a large dip in the stock price. (Analysts’ price target is $245.00)

HOLD

It's had a huge breakout to the high side. Who knows where it'll go? The chart looks fantastic. You can take partial profits or just hold.

BUY ON WEAKNESS

Too pricey now at $248, though he loves this stock. It's up 595% since its 2015 IPO. He trades this in the US. He would buy it 12-20% lower than present levels. Has a great business model.

Showing 436 to 450 of 682 entries

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Shopify Inc. (SHOP.TO)